Value Props & Messaging Frameworks

Created 4 years ago in Sales & Marketing / Other

The foundation of good marketing and sales is dependent upon understanding your target markets and their needs, how you're differentiated from alternatives, and communicating value. Oftentimes, the companies that I've worked at and also consulted for don't spend enough time developing proper messaging frameworks, let alone understand how to apply these frameworks to execute marketing and sales campaigns. If you are a B2B company, I can help you develop this foundation that will drive growth across your entire go-to-market function.