Throughout my 27 years of B2B technology industry experience, I have excelled as a sales contributor and revenue growth leader.
I am a lifelong learner and salesperson, 5x Revenue/Sales Leader, 2x Founder, generated $100s of millions in B2B SaaS & Tech Services sales (leader+direct), co-founded and led a technology association that generated over $200 million in B2B tech sales associated with introductions made between the partner members, founded and ran Sales Integrity (Fractional VP of Sales & Sales Consulting/Coaching) for 14 years that helped generate over $500m in sales collectively for 107 B2B tech companies.
At my core, I am a builder. I am a seasoned revenue growth executive who thrives on scaling early-stage B2B SaaS & Tech Services companies with annual revenues in the single-digit millions to $10M-$100M, leading to significant funding milestones or successful exits through mergers or acquisitions.
I have worked with startups ranging from Seed to Series A & B funded companies. Improving Founder-led selling, then helping evolve from Founder-led to organized Team Selling, is a sweet spot for me. Providing revenue/sales leadership where there is a void comes with the territory - and I love it.
I am an advocate of helping customers buy versus solely selling them. Creating a delightful buying experience will help you attract and acquire new customers. Continued improvement of the customer experience will help you retain and grow your current customers. I specialize in designing sales processes to align sales cycles with customer journeys, starting with the buying experience, to implement a unified frictionless selling and customer-led buying methodology. This makes it easy for customers to evaluate, buy, and realize the most value out of their investments in B2B SaaS products and tech services.
If you have a B2B SaaS or Tech Services startup or business you are trying to scale, then I can leverage my deep expertise in this industry to help you think through growth strategies and other Go-to-Market motions.
