Randy Whitcroft has over 25 years of hands-on sales, management, and customer engagement experience. He spent the early part of his career with several technology companies including Corel Corporation and Rational Software which was ultimately acquired by IBM. Since leaving to start his own company (Ideas2Revenue) in 2003, he and his team have assisted several organizations across North America to increase their business through the building of lasting customer relationships. In 2012, Randy purchased a local technology firm and is currently focused on bringing both firms together under the brand name of CERTnT which is focused on providing solutions that help organizations to increase revenues, build lasting trust-based relationships, and to get the most from their existing customer relationships. Along with being the Managing Partner of CERTnT, he is also a published author, and is actively involved within his local business community. He is a regular speaker at the Carleton University Lead To Win program, a member of the Invest Ottawa mentorship program, and an active member of the Sales Professionals of Ottawa association where he has just completed a 2 year term as the President of the association.