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MenuIs there any tool that can help to overcome massive website bounce rates and improve lead generation?
What are the factors that lead to massive bounce rate and how can we solve it?
Is there any tool that can help with it?
Answers
The tool would be a data analytics tool such as google analytics. However, your churn would depend on where the bounce occurs in your funnel, but you have a problem somewhere in your marketing funnel. This can come from a variety of things, from as simple as better copy to less friction in the funnel. I want to help you work through your problem, call me so we can sort it out.
Your bounce rate question describes visitors bolting from your site and not customers who discontinue paying for service, which would be churn. Visitors who bolt without engagement of any kind, especially purchasing are being solicited from the wrong place (whether that is Facebook or another organization or site. Align your product/service and price point with the right audience in order to communicate value. I appreciate how frustrating a high bounce rate is because it prevents earning. Take the steps I recommended to engage and convert visitors into customers.
Hello I am Priyanka.
Lead Generation Techniques & Best Practices
As we mentioned, email marketing is the best way to make sales online. That’s why true lead generation always involves collecting the prospect’s email address.
Now, anytime you ask someone for their email address, you should always offer something valuable in return. Think about it: would you just give away your email for nothing?
Probably not.
Email is a very personal form of communication, and getting someone’s permission to email them should never be taken lightly. If you want to get serious about generating leads, you’ll need to have something valuable that you offer to a prospect for free, in exchange for their email address.
This “something valuable” is known as a lead magnet.
Your lead magnet can be a free eBook, course, checklist, or another resource that your potential customers are looking for.
For example, if you have written blog posts around similar topics — such as “Kitchen Renovation Tips” — then you can compile all of those blog posts into an e-book, and offer it in exchange for an email address.
https://optinmonster.com/27-clever-lead-generation-ideas-you-can-implement-immediately/
For further queries you can consult me know..
The "tool" you're looking for is a clear message. A "bounce" is a visitor saying "I didn't find what I was looking for". Put another way, if what the visitor reads first doesn't align with what they expected to find, they'll bounce. Get your message aligned across your advertising and website copy and your bounce rate will drop like plane without fuel.
There’s no magic bullet solution for this—got some good answers here addressing both your site copy and lack of clear messaging within. Visuals are also important! Homepages are kinda dead, do you have nice looking landing pages that are easy to read and navigate? Good UX?
People also hate the feeling they’re being sold to. What kind of value are you providing them that would make them want to sign up for your email list? Having enough good content out there that’s leading them to your site is important.
Let me know if you need help with the content bit: it gets overlooked in lead generation, and definitely provides the best value for your money.
Conversion research is essential to find reasons for high bounce rates. It also depends on the type of page and the type of website. Gaining insights from Google Analytics is a good start, but even more important is to gain insights from visitor feedback tools like UserTest.io, UsabilityHub.com and Hotjar.com. Getting insights and recommendations from a CRO expert on here is another great place to gain help.
The "tool" is compelling content. You need to be provocative and stand out. Make them want to continue to read on your site and sign up for your newsletter.
For example, if you are an expert on website conversion, don't write an article on "overcoming massive website bounce rates". The other 3,000 experts are writing on that. Write something like "Why Your Website's Bounce Rate is Probably Too Low".
Install heatmap. You can split test with different landing pages. Try to use simple landing page for better conversions. Try Clickfunnels. They have proven templates. Clickfunnels is a powerful tool. You can easily create entire lead generation funnel. Their landing pages are awesome and convert really well. They have split testing option. You can split test with any number of landing pages. You can set up entire funnel along with email sequence in an hour. You can try clickfunnels for free for 14 days. Here it is one of the simple funnel I created for my students. Go here : http://affiliatesidehustlee.com/go
Hi, Andy Jacob here...How about we start with the website and offering first?
You can use Airim (https://airim.co) to ask your website visitors why they are leaving the page.
Visitors respond by selecting the most appropriate reason or an FAQ that resembles closely to what they were looking for. If the content excites them, they re-engage with the website and even end up converting into signups.
All users' responses, actions and customer journey can be viewed in an admin dashboard.
#1. Record your next sales call.
#2. Put that copy on the landing page.
#3. Add in all the objections you have to overcome before completing a sale.
#4. Remove any barriers like too high of a price, too complicated to sign up, too long to wait for a reply, etc. (you can add each one back later like increasing prices, so you know it's effects on sales).
#5. Promote the page to specific groups that are most likely to purchase.
#6. Hire me, I'll help you do it :)
This is a great question.
I would take this time to run through a thought experiement I like to ask companies I work with in similar situations.
Problem vs. Symtom
Your goal is to improve conversions and capture more leads from the traffic you currently have.
You are assuming the problem for your high bounce rates are actually because you don't have the proper "tools"
When in reality your high bounce rate is the symtom of something else.
Tools are great but they won't help your problem you face at its core.
*is the traffic source your driving traffic from the right one?
*Is your website horribly designed?
*Is the content and copy on your website not adding any value or grabbing the attention of your visitor?
*Is your service or product not positioned correctly?
I would start there before trying to find the "tool" because more than likely your real problem can be fixed or addressed sooner then you think.
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I'm creating a coaching course for my home-based-business team, which includes documents/vids/downloads. Does wordpress offer good templates for this?
There are many routes you could take this with different membership plugins or subscription based plugins which would accomplish what you are looking to do. However, the best starting point for you is probably using an LMS (Learning Management System) plugin or theme. An LMS will provide everything you need out of the box and will be scalable for your future needs as you develop more courses, integrate quizzing or surveys, award badges or certificates, etc. The LMS will integrate the membership or subscription tools you'd find in those plugins with all the other tools you'll need to create your coaching course. Let me know if you want to dive in more.KK
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What can I change to affect user experience and increase conversion?
There is no clear call to action on the site. What do you want a visitor to do? What's the primary goal, the secondary goal, etc. Additionally there is no value proposition. Yes you have reviews but so what. If I am the ideal customer why should I do x goal? These 2 elements will have the biggest impact on conversion, not color or anything else.BH
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Paying a 3rd party company up to $140 per lead. Any ideas on first steps to reducing cost or bringing the lead generation in house?
What is the quality of that $140 per lead? Does that lead into a $1000 sale? We often think that a lead that costs $100+ or more is an expensive Cost per lead, but if it brings high quality leads that turns into a significant profit, I'll be happy to spend more $140 to get more of these types of leads. The next is to find optimize your working lead generation channel based on specific segments (is this segment get a better ROI).RC
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Where do you go for outsourcing website development and what do you look for when selecting the right one?
I consult with clients who are looking for the right outsourcing situation all the time, and the best way to get started is to figure out what kind of outsourcing partner will be the best 'fit' for your needs. After that, it's easy to find out where that type of outsourcing partner/contractor/freelance hangs out and pick a winner. Try writing up some notes about things like: 1) You mentioned you had a small budget - how small? If your budget is $1500 your options are going to be very different than if it's $25,000. Both of those could be considered 'small budgets' in the right context, so try to put a number out there. 2) You also mentioned that you wanted 'good quality, clean code'. What does this mean and are you willing to pay for that? If you are building an MVP and are really short on funds, you might have to use a less senior developer/team and take the risk of getting sloppier code - but sometimes with an MVP that's ok! If you are building a production app, that's a different story. 3) What is your technical and management expertise? Can you create specifications and manage a developer on your own (not easy to do)? If so, you can save money by using a freelancer, etc. If you are very non-technical and will need PM support, you might consider a small group or agency. 4) What does 'website development' involve, in your vision? Design? Copywriting? QA? Server migration and admin? ui/ux? 5) What is your tolerance for going offshore? You will hear lots of people saying that offshore teams all suck, and lots of people saying that they did it and it went fine. Like most software projects, there is a high failure rate but lots of success with offshore. You can save a ton of money, but you can also take a bath so you need to consider whether you are up to the challenge or not - going offshore takes much more patience, attention, documentation, etc. but it can work. 6) What are the skills/tech that you will need? It's best to get a team that is great at the skills you need. If you want a ruby site, hire a ruby shop. If you want a augmented reality site, find a team that is great at that. Watch out for the generalists :) By thinking through questions like the above, you can change your statement from "Where do you go for outsourcing website development" to something like this: "I am looking for an outsourcing partner who would be interested in a 15k-20k project that will be build in python. This application will be evolved into our production app so the quality must be good. I am a good project manager and will work with the developer on the requirements/spec side, and help test. We will need application/db design and development, server administration, and technical support but all design, content, copy, ui/ux will be provided. We will consider offshore teams but you must have excellent spoken english." When you expand your 'what we're looking for' paragraph, the whole search for outsourcing partner gets much easier! If you like, feel free to give me a call and share your 'vendor profile' with me and I can help point you in the right direction.DH
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