Loading...
Answers
MenuWe have just started a new online business (job related) - what is the best way to drive new traffic and users to the site?
Answers
Develop a good sense of who these type of users are... you might find that they congregate on Twitter - therefore you should focus on building a good following there.
Maybe your demographic doesn't use social media in which case you have find them in person and find the common places of where online do they go to when 'online' and or what do they subscribe to.
Local listings are also a big help when wanting to leverage google searches in your area, obviously good SEO.
Facebook groups could be a good place just as meetup could be... but depending on your target market.
Regarding traffic, it depends on where your target market its, what resources you have already with your personal accounts, and what you're most likely to implement on a consistent basis with your limited time and resources.
In terms of "sign up to your site" I'm guessing you mean sign-up for your email list. Again this depends on your audience, but it can be something simple, like a video or pdf as long as it provides value and your message touches your target on an emotional level. This may take some testing a tweaking and you won't know until you get enough eyes on your opt-in to see if it's working.
You said your offering a service that is free, but it's also a business. Money has to come into play somewhere. To get people talking, help them with their problem. Send me a message and I can send you a link to a service that runs $1 a day that may be of help.
Hi there,
You can follow the organic or the non organic growth path. But first, I believe that you need to identify your ideal customer and then try to look for ways to reach your audience. What kind of service is this?
Yannis
you know... i recenty developed an insurance product that gained substantial ground within a short while... i can share a simple solution i applied. call me for a few minutes and i might be able to help cheers.
The beginning is always the biggest challenge for me, you have to hussle in the short term to get things going.
You say that the service has huge value, but have you tested this with users to make sure their understanding and perceived value of your value proposition is in line with your own?
I have recently read a few books that you might find useful.
1) Ask - Ryan Levesque
2) Inbound Marketing - Brian Halligan, Dharmesh Shah
You can also find loads of information about inbound marketing online.
Good luck
Related Questions
-
How do I hire a good Copywriter?
Kudos to you for seeing the value in great copy. I love that you mentioned 37signals, which is an organization that's made copywriting part of almost everyone's jobs (or so they've shared on their blog). MailChimp and Zendesk are two others that people often point to re: great copy that builds a brand and differentiates; Groupon is another awesome example of really, really tonal copy that people actually read (which is more than half the battle). MailChimp has in-house copywriters, including Kate Kiefer (https://twitter.com/katekiefer), and so does Groupon. I'm not sure who writes for Dropbox or Zendesk, though searching companies on LinkedIn can often reveal little-known in-house geniuses. The startups you mention have a certain style and tone that I have to say is different from what you'll normally get with a "direct response" copywriter, though by all means check out the link David Berman submitted to you because you never know. I recommend that, to achieve the slightly funky, funny-ish copy you're looking for, you seek out a conversion-focused copywriter with a creative and UX background. You need someone who's totally at ease adopting a new voice / tone and using it appropriately across your site and in your emails; less experienced copywriters might be heavy-handed with the tone, which often gets in the way of the user experience (e.g., button copy that's tonal can lead to confusion). Be careful, of course, not to push your writer to be exceptionally creative -- because a little touch of tone goes a loooong way for busy, scanning eyes. Here are some great freelance copywriters you could consider: http://copyhackers.com/freelance-copywriters-for-hire/ The link to Neville's Kopywriting peeps is also great. Before hiring, ask to see a portfolio or get a) links to websites they've written and b) a zip of emails they've written; if a writer is accepting clients, they'll usually showcase their work on their website. Check out their blog and tweets to see if their voice comes through in their own writing. Don't hire bloggers or content creators for a job a copywriter should do. Don't hire print copywriters for web work unless they do both. And when you find a great copywriter, trust them... and don't let them go - because 10 bucks says, they're in demand or about to be.JW
-
Do you know any good and cost effective infographic designers?
I think the answer to your question is multi-layered. Here are a few things to consider. #1: Do you want a company to conduct the research for you? Market research and demographic-studies are expensive. There's no way around that. However, you can do the research yourself and you'll save a lot of money. #2: Do you want the design to be a standard "top down" graphic with pie charts and trend-lines? If you want that, you'll be able to find a lot of inexpensive designers. If you want something more custom, you'll have to pay for it. #3: Do you want an experienced designer or someone from 99 designs? Either way is fine, you'll just "pay for it" either with your time (looking through 98 bad designs, and working with 1 good ensign to try to make it better) or with your budget. While "cheap fast work" isn't always the best, I can connect you with a designer who can do a good infographic for around $500. It's up to you. Feel free to ask me for a personal reference if you'd like to get in touch. bryant@withnoble.comBJ
-
What would be a good answer for describing the size of your company to a potential prospect who might consider you too small to service their account?
What an awesome question! Businesses are running into this issue more frequently that ever, good news is, it can be done. Having worked on projects with oDesk, Fox Television and Wikipedia and having a very very small staff, it's certainly possible. Here's how I say it in our pitches to larger organizations: "Tractive West provides tailored video production services to organizations of all sizes. We have developed a distributed workflow using the latest digital tools. We leverage our small creative and management team with a world wide network of creative professionals, that means we can rapidly scale to meet the demands of any project while keeping our infrastructure and overhead lightweight and sustainable." Cheers and best of luck.SM
-
What is the best timing in the new year to launch business marketing?
Hi there! In few words, the launch date does not matter a lot as long as you are following with a continuous marketing plan all the year. It is better to tune your lunch date according to your marketing campaign than connecting it to the seasonal event. The timing of your launch only matters if your website is already ranked or has a good authority associated to it. Launching a website is not like opening a local shop. The launch date is defined by the effectiveness of your marketing campaign. In other words, your question must be rephrased as: "When is the best time to launch my first marketing campaign for my newly created website?". In that case, you will need to describe in details what kind of website you have and how are you planning to market it. I would be able to give you a more accurate answer if you explain to me what kind of website are you planning to launch or what products mainly are you selling. Hope that helps!RZ
-
Is it ok from a brand perspective to have different color schemes for your logo for different purposes?
Building a brand takes more than a logo. With that said, consistency is key for obtaining a competitive advantage that speaks to your market for longer. I would recommend against using different styles and colors for various purposes and instead maybe avoid using in lieu of the logo use maybe instead borders or patterns that use your logo's or brand colors. The idea of a logo is to engrave a mission or product into potential customers when they simply see the brand or logo... Once a logo is pushed and promoted you can strengthen that image by enforcing the brands colors through different materials or media :)HV
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.