Business Development at every stage + Project, Operations and Sales Management
Start-ups are lean by nature. A surprising number of early-stage businesses neglect to harness key income. Are you connecting vehicles to consumers on your disruptive app? Have you connected your coveted consumers to an auto insurance provider - exclusively? Do you know that exclusivity is worth bucks to an auto insurance company. They raise the return on investment of each marketing dollar they spend with you because of the exclusive connection you have offered them. Your company is paid according to the number of consumers captured by the insurance company. Think of it as a big affiliate fee.
It's inevitable that a start-up somewhere will launch to the sound of crickets. It is possible to enjoy a winning outcome with the right strategy in place. I've worked with many young and veteren companies to connect them in front of the best audiences. Ask me a question or give me a call.
I have 20+ years experience developing growth channels for start-ups and veteran businesses with successful track records on a few continents. I work with founders to identify and execute passive and direct income that is immediate, intermediate, and long-term.
In order to develop income customers must perceive value in what you offer. The firsts are most important - first 30 seconds of a pitch, the first page on your website, and the first sentence of company or personal profile. I will help you promote the value of your product / service and you will get through more doors and close more sales.
You could partner with large organizations that serve nonprofits and community social impact groups such as Taproot Foundation, United Jewish Appeal (UJA) and United Way. Partnering with organizations such as these will vet your service and connect you with npo's. Good luck!
Hi, I served on the board of a rural food pantry that was supported by the largest food bank in the country, Feeding America. 1. Find out where the closest Feeding America managed food bank is to your location. Talk with them about developing a food bank for your area and being part of their network.
2. Reach out to area universities and colleges for assistance in writing and researching grant proposals. Consider using grant money to purchase freezers and conditioned warehouse space to store produce. Also consider using grant money to compensate small farms for produce to offset their costs and to receive higher quality products. I'd love to work with you through this process. Please send me a message to connect.
Hi, I'm a great believer in direct as opposed to digital leads. Collaborating with an organization whose members or graduates are new professionals will provide the best prospects. Continued success.
You may improve your product's credibility by getting endorsements from vets. Consider partnering with local/regional animal welfare groups.
An innovative way to reach boomers and gen Xers is to collaborate with builders of Active Living (50+) communities. Host modest events at community launches and sign up many participants at a time in a fun atmosphere. Facebook is the retirement community of social media, so hosting a group and page that explains your product/ service should be implemented.
Hi, it has been my experience and observation over decades that humans sometimes keep good product and service knowledge to themselves. Here are a couple ways you can expand your referral network:
1. Client-based referrals Another form of compensation could be discounting services instead of paying a fee
2. Equipment manufacture reps could refer clinics to you for a commission
Investors do not fund ideas. You must prove significant market interest in a product. Statistics that highlight potential don't translate into your product's revenue. Investors want to see how they will get a return on their investment. As for a business plan, be mindful that this is an investment document that in addition to a narrative must contain solid CPA-driven financials. Investors also want to see that you have put more than thought into a start-up before they invest. Need a way forward? I'm happy to assist.
Multi-unit businesses can be challenging, especially when careful consolidation is required. I recommend a business development advisor who understands the markets you are representing - Parma and Chagrin Falls differ drastically from Perrysburg and Akron. Together you can create a brand strategy that works best for your income, identity, team and sanity. I see this more as a growth strategy and I understand the frustration when you have hired the wrong type of support. I'd like to work with you for an hour to get to the core of what your business needs.
I have often encouraged employees to act like entrepreneurs in order to create growth opportunities. Established companies can benefit from the lack of bureaucracy in startups and by empowering individual leadership skills. It is easy for established companies to become complacent and not continually adapt to market changes. Examples of stagnant companies: Borders Books and Music which kept a pre-internet business model; Circuit City which failed to acquire competitors and Sears which should have reduced its inventory to just Kenmore appliances and Craftsman tools during the housing boom. If you are concerned that your company is not adapting to market changes, new revenue channels are a phone call away.
Hi Andrew, your clothing line offers a great way for four-legged and two-legged buddies to share a bond. I believe your social enterprise mission to support Kiva is wonderful and creative. So let's get creative in achieving great customer feedback.
Your company is newly launched so I advise that you garner product feedback while promoting your brand and mission. Note, I said product feedback in lieu of customer feedback. I believe growth is paramount to continuing to exist and increase income and fund your philanthropy.
Grab friends with pets to walk in a group at popular dog parks. Have a friend serve as a roving reporter to interview people for key input.
Hold a pop up in collaboration with a popular food truck to also expand brand awareness and gain feedback.
Yes, encourage customer input continuously because they can provide active user experience intelligence.
Just a few ideas to get you underway. Continued success and for further insights, let's chat.
I have built the revenue of client companies as well as my own startups and built a consumer-facing company to $9M in five years.
1. Never rely on friends and family input
2. Do the Due Diligence
3. Know your product's core customer
4. Justify the value your product provides to its core customer
5. Determine the optimal channels to reach your core customer
6. Study what your competitors do well and their weaknesses
7. Reward your team because the quickest route to slow growth is an unmotivated team or constant turnover
8. Pay close attention to what produces income and don't dwell on what doesn't
9. Expand your market share mindfully
10. Know your limits as a leader and never hesitate to engage competent advice.
I have witnessed too many startups shutter because the founder didn't ask for help and missed out on major revenue. Need an assist? Call me.