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Clarity

Priyanka Sharma

West Bengal india

I am a consultant of startups and digital marketing. I am a Advisor on advertisements. I am a problem solver and if you have any kind of questions related to business I can give you the best possible answers.

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Start-ups Social Media Marketing eCommerce Online Marketing Strategy Advertising Marketing Strategy Business planning Strategic Planning Consulting Small Business Marketing

Call me to talk about

Online Marketing, Advertising, Businesses Planning, Coaching.

I have 3 years of experience in skills and management .I've also given many advices to the students who have now got reasonable jobs. If you will choose me you will be benefited.

Getting Started on Startups and Business Planning

I have worked on the various startups of the companies near by. I have also experience in Planning a business which are successful.

Advice on E-Commerce and Problems Related to It Can Be Solved

Any problems related to E-Commerce can be sorted out. I have experience in sorting out various problems for different companies of e-commerce.

Answers 51
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Answers

Priyanka Sharma answered

If you have $1,000 to test on paid advertising for your business, what would be your strategy?

What do you imagine when you envision a comprehensive marketing plan across multiple channels from TV to social media? Does it cost you tens of thousands of dollars? It doesn’t. In fact, you can launch a successful marketing campaign for just $1,000.

The key to cost-effective marketing that still makes a big impact is to focus on high-return activities. Should you spend money marketing your business online? Yes. Should you promote your business on every social platform? Definitely not. To get the most out of every dollar spent, optimize your outreach and promote your company where your very best prospects spend their time.

Research -- $0
Research doesn’t have to cost a dime, but it’s still the most important part of any marketing campaign. If you don’t do thorough research first, you’ll never know where to focus your marketing investments, and that’s a recipe for a poor return, whether you’re investing $1,000 or $100,000.

Email marketing -- $300
In an age of flashy new tools and techniques, it might surprise you to hear that plain old email marketing still maintains it’s position as one of the highest return-on-investment marketing efforts around. Surveys show that revenue from email increased 28 percent in 2014, and 68 percent of companies rate the channel as “good” or “excellent.”

Your email list is gold -- these are people who have responded to your outreach, opted in and are primed to hear from you. If you do nothing else, take advantage of email marketing and center your campaign around it.

So what does $300 get you? Right now, it’s the average cost of a one-year subscription to MailChimp. Depending on the size of your list and needs, you can pay more or less. Need it for free? MailChimp offers a free option for lists with less than 2,000 subscribers and no more than 12,000 emails sent per month (though you won’t have access to fun features like auto responders and automation rules). Test your email efforts as you go to see what successes you should duplicate and which ones to ditch.

Video marketing -- $489
Some 44 percent of people say that watching a video is their preferred way to learn about a new product or service. Take advantage of the trend and get started today. There are tons of ways to share video online. I use a branded YouTube channel myself. It’s true that creating a corporate video can run in the thousands of dollars, but it doesn’t have to. Basic equipment and inexpensive editing software is really all you need to get up and running.

Spending $489 gets you a basic video recording equipment bundle, plus one year of the WeVideo business plan. WeVideo offers custom branding, screen recording, advanced editing features, voiceover and more for one of the best editing values available, making it an ideal option for those without in-house video teams.

That said, as important as I think video is to modern marketing campaigns, resist the urge to overspend on videos. You don’t need $10,000 and professional actors to make a brand video that sticks. This isn’t Hollywood, and you’re not trying to win an Oscar. Start by putting yourself and your staff in front of the camera and use the simple videos you’re able to create this way to build rapport and trust with your viewers.

Social-media promoted posts -- $200
With the deep research you’ve already done for free, you should know which social-media platform to focus your content creation and promotion efforts on. This isn’t to say that you should forget about posting or interacting on other channels. But when it comes to spending money, nail it down to the one or two platforms you’re confident will get the best engagement.

Ultimately, the strategies you choose to invest in may be different, and they probably should be, as every business and every target audience is different. What works for one group of followers may fall flat with another, which is why research and ongoing testing are so important. But what I want you to walk away knowing is that marketing doesn’t have to break the bank to be effective. With just $1,000 and a little research, you can hit three of the top marketing outreaches available -- email marketing, video and social media. These simple efforts can rapidly increase your sales and success.

For further queries you can consult me.

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Search Engine Marketing (SEM)

Online Advertising

Search Advertising

Priyanka Sharma answered

Should I consolidate multiple projects under the same bank account?

Hello I am Priyanka.
In this I would like to see my personal experience with you.
You can often greatly simplify your financial situation by combining accounts. Moving investments so that they are all with the same broker or financial institution can be tempting. Consolidating insurance policies with one provider and moving all of your accounts to one bank can certainly reduce the number of institutions you need to deal with. Unfortunately, consolidation doesn’t always save you money.

One of the problems with consolidating is that you might choose to put all of your money in a less efficient place. Banks are rarely known for their competitive expense ratios on certain funds, and the yields brick-and-mortar banks pay on cash investments compared to online banks are often dismal.

Consolidating everything with a single servicer might not be your best course of action, especially if that single broker, banker, or money manager charges high fees. If you switch all your insurance to one company, and roll your IRA over to be managed by a company recommended by your agent, you might save on insurance payments. However, the funds you now invest in might come with sales loads and higher fees.

What about moving everything to one bank in order to simplify matters? Bringing everything over might result in waiving minimum balance fees, or a $9 monthly account fee. However, what yield are you getting on your cash accounts? Are you losing ground in that way? And, once again, you need to be wary of the other products that are often sold through banks.

Before you decide to combine all of your accounts so that only one entity is in charge of them, make sure that it is truly a good deal. In some cases, it makes sense to continue to work with two to four different brokers and financial institutions to make sure you are getting the best deal possible on all of your accounts.

When consolidating accounts, you might also run into a variety of limitations. Some accounts (particularly some of the more complicated annuities) can tie up your money in a way that makes it hard to access your money when you want it. It’s important to understand the account limitations that can come when you start consolidating and bundling. Often, these actions come with very specific consequences.

Another consideration is how protected your cash assets are. Your accounts are only protected up to a certain amount at FDIC and NCUA institutions. It’s important to understand this, since it could mean the loss of some of your capital if a financial institution fails. If you decide to combine multiple accounts at one institution, consider strategies, such as using different types of accounts and different designations on the accounts, in order to avoid being held to the $250,000 limit. A good financial planner can help you avoid these problems.

Also, don’t underestimate the power of proper understanding. While an independent insurance agent might be able to tell you all about life insurance and annuities, you might not feel as good about that person’s investment advice. If you want help with a wider variety of investments, a registered investment adviser might be a better fit. Think about what you are trying to accomplish, and ask yourself whether the person trying to get you to consolidate your accounts has your best interests in mind.

In fact, it’s important to remember that you probably have your best interests at heart better than anyone else. Before consolidating your accounts, consider consulting with a financial planner or adviser who has a fiduciary duty to you. This means that he or she is required by law to recommend a course of action that is best for you, rather than basing it on what provides better commissions.

With a little careful consideration, you can determine whether or not it really makes sense to consolidate your accounts. And you can see when it makes sense to keep things separated.

Further queries you can consult me.

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CPA

Accounting

Tax

Priyanka Sharma answered

What is the best app builder software where you can integrate your app with third-party APIs?

Hello I am Priyanka.
I would like to give some app building
software program by which you can create an app.

BiznessApps
BuildFire
Appypie
Zoplay Technologies pvt ltd
AppMachine
Kalipso Studio - Mobile Application Generator
Thunkable

For the reviews of this apps you can consult me.

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RESTful WebServices

Priyanka Sharma answered

Should I spend my money to test a potential business idea?

Hello I am Priyanka.

I would share my experience with the person who is this.

Step 1: Write Down the Problem, not a Specific Solution
You want to be able to clearly articulate a problem that you or others experience regularly. Notice that you’re only focused on the problem here, not any specific solution — that comes later.

You want to be able to write down your problem in a simple statement. A few examples:

It’s impossible to follow up with customers once they leave a restaurant.
It’s hard to determine which customers will churn before they actually do.
It’s too hard to design professional-quality graphics for social media.
You get the idea: keep it basic and refine the problem until you can articulate it with one sentence.

Step 2 : Determine if it is a Tier 1 Problem or Not
It’s easy to identify problems — they’re everywhere. What you’re really looking for is what I call a “tier 1 problem” — which means the problem you’re looking to solve is one of the top 3 problems your potential customers are experiencing.

Let’s say your (eventual) target buyer is the CEO of a small business. Their top 5 problems might look something like this:

Generate more sales
Get marketing running efficiently (hire a head of marketing)
Outsource our payroll and benefits
Increase our product selection
Get better at social media and invest in Facebook ads
If you’re planning to launch a social media tool, you can see that’s NOT a tier 1 (top 3) problem for the typical CEO of a small business — it’s #5 on their list.

They’ll be so focused on solving their first 3 problems that you’ll never get a look in — EVEN if you have the best product, and EVEN if you have the best support. They simply won’t have time (or budget) for you if you’re not solving a problem that’s top of mind for them — a tier 1 problem.

This is probably the hardest lesson to learn and the one most startup founders ignore . “But my product is so great," the thought goes. "Once they use it they’ll sign up for SURE!” If you're not on top of mind, you're miles away from a purchase.

So how do you validate that your problem is actually a tier 1 problem? First you need to know who might typically buy your product. You want to build a basic profile, like this:

Company size: 100–500 people
Role: CEO or VP of Marketing
Location: North America
Industry: Retail, Technology & Hospitality
You then want to come up with a list of 20–50 prospects who meet this criteria. The easiest way to get that list is to jump on LinkedIn and research. Then just connect with all of the prospects you find with a message like this:

Hi [name],

We’re hoping to spend 15 minutes on the phone with CEOs who are experiencing [problem]. We’re doing research and have nothing to sell. Would you be available for a quick call tomorrow at 3pm?

A few pointers here:

Be short and to the point — don’t waste their time.
Include a specific day and time when you want to talk — avoids email ping pong.
Reach out to 3x the number of prospects you actually want to talk to. So if you want to talk to 20, message 60. Most won’t reply and some won’t be interested.
Great. Now you’ve got at least 20 people ready to chat who are experiencing the problem you’ve identified.
Source:https://www.startupgrind.com/blog/the-startup-framework-to-validate-your-idea-before-you-spend-1/

For further queries you can consult me.

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Entrepreneurship

Productivity

Priyanka Sharma answered

How do I make the most out of a 30 minute conversation with an expert in my space?

Hello I am Priyanka.

I would like to share my experience with you.

All workers and workdays are unique. With fewer companies and employees adhering to a traditional 9-to-5 day, the differences in our workdays are becoming more pronounced. But putting those differences aside, three overarching ideas apply to all our productivity tips:

1. Trust the small increments. You can’t expect to change years of working habits overnight. Small changes in how you work can gradually add up to big changes in productivity. Try one tip to start, and keep adding more as you find the strategies that work best for you.

2. Be accountable. Whether it’s weekly check-ins with a co-worker or setting your own deadlines and announcing them to others, having to answer to someone else can often force you to get the job done.

3. Forgive yourself. You are human: Accept that you are sometimes going to slip up, become distracted and have a bad day. It’s more important to move on than to dwell on your mistakes.

Source:https://www.nytimes.com/guides/business/how-to-improve-your-productivity-at-work

For further queries you can consult me.

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Leadership

Market Research

Priyanka Sharma answered

What would be a good initial share structure for a new startup that will definitely be approaching VC's?

Hello I am Priyanka.
Many people call me everyday for consulting, most of them tell me that they have a million dollar idea that can change the world, but they don’t have the funds to develop it. I am writing this post for them to understand the funding of idea in a better way.

MILLION DOLLAR IDEAS DON’T MAKE SUCCESSFUL STARTUPS

Startups fit Edison’s ratio: 1% inspiration, 99% perspiration. You have some inspiration, so now you need to do the real work. The good news is that a lot of that work is setting yourself up for future inspiration, so it’s not all a grind.

As background, almost nobody invests in just an idea. You may get very lucky, especially if you are seeking money among the 3 Fs (friends, family, fools). But professional investors are looking for a solid team (one with a track record), a proven market, and demonstrated traction. The more of that you have before you go looking for money, the better off you are.

You should also know that patenting the idea is probably not worth it. If you really want, go talk to a patent lawyer. If your idea looks to be patentable, you can spend months and tens of thousands of dollars trying to get a patent. And what then? Well, that gives you the right to sue somebody who uses the idea. Can you afford a lawsuit against a company making millions? If not, what good a patent will do you? I know a lot of startup people, and very few have bothered with patents. Better to spend the time and money on being first and best.

So what next?

Prove that there’s a market. Yes, you believe there is one. Lots of people believe that. You don’t want belief, you want proof. For an app, for example, you could bring in test users for market research. Show them a half-dozen app pages, including a mock-up of yours. Tell them you’ll pay for them to install any one app. Do they click on yours? Then you might be getting somewhere.
Discover who your early adopters are. The great book Crossing the Chasmexplains that successful high-tech products usually start out in a particular niche, some small audience that gets a lot of value and is willing to put up with a rough initial product. Who are those people for you?
Understand how they are solving their problem now. You may have no direct competitors, but you still have competitors. Before video games existed, people were still entertaining themselves. What’s the equivalent for your product?
Figure out the minimum viable product. Founders tend to imagine the world-domination version of their product. Instead, you have to figure out the smallest thing that your initial audience is willing to pay for.
See if you can test your hypotheses further without building and shipping a real product. For example, is there some way you could fill the need with a lot of manual intervention? Or is there a rough solution that you could cobble together from existing tech?
Figure out an initial marketing plan. Will you be buying ads? Is this a viral product? Before you make it, know how you think you’ll sell it.
Test your marketing plan. There is no sense building a product that you can’t sell. If your plan is ads, run some ads against a fake landing page. Do people try to buy?
Build and ship your MVP. Ship the minimal app to a minimal market. For example, you might put your app only in the Canada app store.
Iterate, iterate, iterate. Now that you have users, iterate until you are happy with the user experience, with the marketing yield, and with everything else youv’e done so far.
Scale up. Once things are working well in the small, go big. Release to the US app store. Buy plenty of ads. Try to get mentions in the press. And keep iterating, so that the product and the company continue to get more awesome.
When do you get investment? Take as little as possible and as late as possible. For the average app, you should certainly try to get through step 7 before taking significant cash.
I would like to share with you.

Source:https://www.quora.com/How-do-you-get-VC-or-angel-funding-for-a-start-up-idea

For further queries you can consult me.

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Start-ups

Priyanka Sharma answered

How to develop an online classifieds business and earn more...? what are the ways we can earn in classifieds. kindly suggest

I would say this from my personal experience.
Asking Fees for Featured Ads
Even if you allow users to submit advertisements for free, you can offer them to make their ads featured. This typically means, their ads will be highlighted somehow or appear at the top of the categories, search results or on the homepage within a slider. This function is integrated into almost all of the premium templates and plugins.

featured-ads-section

Create Membership Packages
Some scripts and themes support various membership packages. This means you can set up a specific time, usually a month, while the members can submit ads. You can set the maximum number of ads or you can let them submit as many as they want.

Another option can be if you sell advertisement packages which means you can allow them to submit a particular number of ads for the price. For example, you set up 10, 20, 30 submission packages which they can use until they use up all the submissions.

These are perhaps the best solutions since they may subscribe for a longer time which means regular income for you.

wordpress-classified-theme-membership-packages

Ask Fees for Ads Submission
This is the simplest way to make money. You can make your entire website paid or just some categories and you ask a fee for each of the submissions.

Selling Banner Ads
If you have a niche classified website with a lot of traffic, you can sell ad spaces as well. There are marketplaces you can use to find advertisers.

Monetize Unused Spaces via PPC Ads
If you need an even simpler solution to make money with the unused areas of your website, you can place PPC ads such as Google Adsense. If you have a good amount of traffic, they can earn you some extra bucks daily.

Promote Affiliate Products
Since you are the owner of the ads listing website, you can promote affiliate products. Submit ads with your referral links with detailed descriptions. I do not recommend enabling this option for the other users since you may have a lot of spam.

Build an Authority Site and Sell
If you pick the right niche, your website has a lot of visitors and it is an authority in its field, you can sell it as well. There are a few marketplaces where you can sell your classified website, the most well-known one is definitely Flippa.com.

As you can see classified ads website monetization is really simple, the harder task is to get tons of targeted traffic..

For more queries you can consult me.

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Business Development

Priyanka Sharma answered

Talent angecy contract to artist - non exclusive contract versus per event

Hello I am Priyanka.
I would like to share my personal be with you because I have experience in this.
Good answers by other responders. One thing I would add (this is not intended as a complete answer) is that the kind of exclusivity that the parties want to create could, in some situations, breach competition law principles, and therefore “exclusive contracts” have to be drafted carefully.

For example, let’s say a product manufacturer wants a store not to carry any rival products. The courts, depending on the country, might accept this as part of a franchise relationship or a principal/agent relationship but not as part of a supplier/reseller relationship. The law in many countries has a policy of promoting consumer choice and market competition, and will not support arrangements that are restrictive of those things where there is no legitimate basis for the restriction.

For further queries you can consult me.

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Talent Management

Start-ups

Entertainment Law

Priyanka Sharma answered

Is there any tool that can help to overcome massive website bounce rates and improve lead generation?

Hello I am Priyanka.
Lead Generation Techniques & Best Practices
As we mentioned, email marketing is the best way to make sales online. That’s why true lead generation always involves collecting the prospect’s email address.

Now, anytime you ask someone for their email address, you should always offer something valuable in return. Think about it: would you just give away your email for nothing?

Probably not.

Email is a very personal form of communication, and getting someone’s permission to email them should never be taken lightly. If you want to get serious about generating leads, you’ll need to have something valuable that you offer to a prospect for free, in exchange for their email address.

This “something valuable” is known as a lead magnet.

Your lead magnet can be a free eBook, course, checklist, or another resource that your potential customers are looking for.

For example, if you have written blog posts around similar topics — such as “Kitchen Renovation Tips” — then you can compile all of those blog posts into an e-book, and offer it in exchange for an email address.
https://optinmonster.com/27-clever-lead-generation-ideas-you-can-implement-immediately/

For further queries you can consult me know..

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Website Development

Sales Funnel Optimization

Website Conversion

Priyanka Sharma answered

How do I land a job at a VC firm?

Hi I am Priyanka.

Lightspeed Venture Partners
Go to the profile of Alex Taussig
Alex Taussig
Partner at Lightspeed. Focused on tech+pop culture. Current: Daily Harvest, Vector, Zola. Past: thredUP, Jaunt, RentJuice/$Z, $TWOU, $CBLK, $IMPR, Vertica/$HPQ.
Feb 21, 2017

VC has a lot in common with investigative journalism. Less paper though. (Source: “Spotlight” Movie.)
How to land an Associate job in VC
Associate jobs in venture capital are rare. I was fortunate enough to land one of these roles 8 years ago and learned a ton by starting out on this path.

Around this time of year, I receive a couple emails each week asking for advice on breaking into VC. Here’s some boilerplate guidance to get you started on your search.

Do you even want this job?
VC is a peculiar beast. It shares little with product management, engineering, finance, or other previous jobs you may be coming from.

Investigative journalism is more similar to VC than these other professions. You develop a nose for something interesting and unknown. You chase down a lead, putting your foot in the door when it’s often not welcome. You scrounge around for data to inform your thesis. You compile your analysis and have conviction to publish (or in this case, invest).

Investigative journalism requires resourcefulness, rigorous analysis, and a strong sense of purpose. It also requires a thick skin. You will be told by more “experienced” people that you’re wrong, or that you’re wasting your time. It will take years to develop your “gut” instincts, so you need lots of patience in the meantime. And you’ll make plenty of mistakes. The payoff is huge and well worth the journey, but the journey itself can be arduous.

Is that the kind of job you want? Would you prefer it over working with your product team, writing code, or building and presenting financial models? If so, then you might enjoy being an Associate.

Find your superpower.
No single job adequately prepares you for VC. The best VCs do not share a single background. While the industry is less diverse than it should be, diversity seems to be increasing. Our belief is that diverse firms will outperform over time.

Instead of focusing on past job skills or education, focus on your “superpower.” It will likely fall into one of these three dimensions:

Access to a proprietary network for deal flow,
Unusually deep understanding of a trend or sector, or
Some ineffable reason why entrepreneurs enjoy spending time with you.
Ideally, you have more than one of these superpowers, but even one will do if it’s sufficiently strong.

For example, you may have been an early employee at a successful company and know all the engineers who will likely do their own startup. Or, you may have studied and blogged about a particular sector for years and have deep insight into future trends. Or, you may be excellent at throwing dinner parties that founders want to attend.

Whatever your superpower is, figure it out and position yourself around it.

Build a firm list. Get intro’s from portfolio company CEO’s.
Lists of top VC firms are not hard to come by. CBInsights did one last year. Only 19 firms have more than one partner listed. While the list is certainly not definitive, it illustrates that there are few top firms, and hence fewer opportunities for you to find good fit. You should prioritize those firms where your superpower uniquely fills in a hole on their team, or in the sectors they’ve invested in.

Once you have your list, you should request intro’s from founders who have received investment from those firms. Getting the intro is an acid test for your ability to network your way to founders. Plus, an introduction request from a portfolio company CEO is never ignored.

Remember: your only goal at this point is to get the meeting. You don’t need to “close the deal” just yet.

A few other tips here:

Reach out to senior partners. They will have more visibility into the hiring needs of the firm.
Reach out to partners who share something with you — an interest, an college or hometown, a publicly stated opinion, etc. Start with a common ground to build rapport.
Deeply research the portfolio. Have strong opinions about deals the firm has done, both positive and negative.
Don’t worry if the firm has an open rec or not. If they don’t have one now, they may in the near future.
Create a sense of urgency.
https://medium.com/lightspeed-venture-partners/how-to-land-an-associate-job-in-vc-c4f14aeffafb

For further queries you can consult me.

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Angel Investor

Venture Capital

Job Search Strategies

Priyanka Sharma answered

How can I find new International clients who are ready to outsource work to India for my web design firm?

Hi I am Priyanka.
Freelancer and Upwork (formerly oDesk) are freelancing sites that facilitate and streamline the process of hiring virtual (or remote workers).

Each of these sites have their own approach, but in essence, all of these companies allow you to do more or less the same thing.

You can post a job description, have people bid on the work, negotiate on price, and look at previous ratings and work history before settling on either a contract rate, or a pay-per hour agreement.

Generally, money is escrowed (or held) by each of the websites and they release the payment to the worker when the work is complete (skimming a neat profit at the same time – typically 10-15% of money that changes hands.
https://www.timedoctor.com/blog/the-top-6-outsourcing-sites-and-how-to-use-them/

For further queries please contact me.

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Business Strategy

Marketing Strategy

Reviews

Member since June 2018