Srikanth Rakonda 8 Yrs Experience With Digital Marketing

Google adwords is the best traffic source for B2B technology niche. Review your adgroups. Try to divide the adgroups as many as possible based on theme.

Split test different landing pages.

Try Snapchat ads..But choose the CPA offer which requires just email submit...Create a simple landing page..For example "Are you age over 18? " with YES OR NO buttons..

CPA is super cheap on snapchat ads. Try Maxbounty offers.

You should offer free analysis report or free trial. You can also offer better pricing and use google adwords and run ads for your competitor keywords. For example their brand name keywords. You can even create landing pages showing the differences between your tool and competitor's tool. If you can share more details about tool, I can give you better inputs.

Install heatmap. You can split test with different landing pages. Try to use simple landing page for better conversions. Try Clickfunnels. They have proven templates. Clickfunnels is a powerful tool. You can easily create entire lead generation funnel. Their landing pages are awesome and convert really well. They have split testing option. You can split test with any number of landing pages. You can set up entire funnel along with email sequence in an hour. You can try clickfunnels for free for 14 days. Here it is one of the simple funnel I created for my students. Go here : http://affiliatesidehustlee.com/go

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You should try clickfunnels. You can create entire membership funnel and you can share your funnel with others..This solves your problem.