Hello I am Priyanka.
Lead Generation Techniques & Best Practices
As we mentioned, email marketing is the best way to make sales online. That’s why true lead generation always involves collecting the prospect’s email address.

Now, anytime you ask someone for their email address, you should always offer something valuable in return. Think about it: would you just give away your email for nothing?

Probably not.

Email is a very personal form of communication, and getting someone’s permission to email them should never be taken lightly. If you want to get serious about generating leads, you’ll need to have something valuable that you offer to a prospect for free, in exchange for their email address.

This “something valuable” is known as a lead magnet.

Your lead magnet can be a free eBook, course, checklist, or another resource that your potential customers are looking for.

For example, if you have written blog posts around similar topics — such as “Kitchen Renovation Tips” — then you can compile all of those blog posts into an e-book, and offer it in exchange for an email address.
https://optinmonster.com/27-clever-lead-generation-ideas-you-can-implement-immediately/

For further queries you can consult me know..