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Clarity

Neil Soni

Washington D.C. Metro Area

I wrote The Startup Gold Mine (https://amzn.to/2FcaoAR) to show you how to leverage large companies to grow your business. I've built and grown 3 profitable businesses, including a venture-backed company. Along the way, I also helped The Estee Lauder Companies create their External Innovation department.

$4.17/min

13

13 Calls

8

8 Reviews

32 minutes
Avg. call

Sales Customer Development Strategic Partnerships Sales Process Sales Funnel Optimization Channel Sales Beer Sales Channel Development Beauty Cosmetics

Call me to talk about

Luxury Goods/Beauty Industry

In my work at The Estee Lauder Companies, I've worked with some of the world's top beauty and luxury brands, such as Estee Lauder, La Mer, MAC, Tom Ford, and many more. Because my role has been to find and close deals with new concepts/technologies for our brands, I've seen the state of the art and can advise on how to negotiate with and close a deal with a global brand.

In my role as an external innovation consultant with The Estee Lauder Companies, I've learned how you can get the funding and distribution you need from large companies

I've built and scaled several marketplaces. The hardest thing about a marketplace is that you have to build supply and demand simultaneously.

The best analogy I've heard for this is that building a marketplace is like trying to move a couch by yourself. You have to move one side forward, then the other when it's too far forward. I'll show you how to do that so you can keep moving your marketplace forward.

Most people pay attention only to vanity metrics like traffic, signups, etc. I'll show you why those don't matter. I'll also help with identifying and tracking your key metric(s) to ensure you're actually growing.

Growth & Distribution

Built funnels for luxury goods companies, marketplaces, and SaaS businesses. Increased lead volume by 3x without increasing ad spend at my previous company through lead distribution partnerships. I've closed deals with companies ranging from Fortune 500 to mom and pop shops.

I am currently working with a $30B company to revamp its distribution strategy across 36 brands, which includes a combination of third party distribution, free standing stores, online distribution, and much more.

While it's not necessary (or always possible) to be profitable from day 1, I've noticed that most founders don't pay much attention to unit economics until it's too late.

Basically if you're losing $1 on every product you sell, you can't "make it up on volume" unless something is affected in your cost of goods or some other cost metric when you add volume into the equation. I'll help you think through the unit economics and make sure you can actually be profitable with your business model.

Answers 1
Reviews 8

Answers

Neil Soni answered

What is the best channel by which to attract small companies to join my new platform?

Can you give me more details on what's required of the companies? How much are the listings? Is there anything special about your audience, etc? All of these factors influence what channel will be most effective

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Marketing Strategy

Business Strategy

Customer Acquisition

Reviews

The call with Neil was of great help not only to get new insights to solve a problem I am facing with my project but also to get feedback on some of my considerations and assumptions. Strongly recommended.

Orazio Salvini Source: Clarity

You can just tell Neil has a solid background. He is enthusiastic, knows his stuff, and helps generate ideas. Friendly and easy to understand. Looking forward to our next call.

Sheelagh Caygill Source: Clarity

Call with Neil was so helpful! Genuinely caring and great advice.

Karin Layton Source: Clarity

Neil was very supportive. His advice was very actionable and concrete. The call was very encouraging for us to go on with our project. Thank you Neil!

Sergio Calderon Rossi Source: Clarity

Great experience with Neil. I got some valuable advise and direction on my dilemma. I look forward to future engagements.

Monica Okullo Source: Clarity

On point, insightful, straightforward. Very useful call!

Natasha Che Source: Clarity

Very helpful and informative call honestly

Philippe Alvarez Source: Clarity

Great call, lots of advice that I need to implement. Will call again

Lucas Gra Source: Clarity

Member since July 2015