Neil Soni I build profitable businesses.

Areas of Expertise

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  Growth & Distribution

  Neil Soni • Washington D.C. Metro Area

  Created 10 years ago in Sales & Marketing / Other

  Built funnels for luxury goods companies, marketplaces, and SaaS businesses. Increased lead volume by 3x without increasing ad spend at my previous company through lead distribution partnerships. I've closed deals with companies ranging from Fortune 500 to mom and pop shops. I am currently working with a $30B company to revamp its distribution strategy across 36 brands, which includes a combination of third party distribution, free standing stores, online distribution, and much more.
  Neil Soni Washington D.C. Metro Area

  (11)
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  Enterprise

  Neil Soni • Washington D.C. Metro Area

  Created 10 years ago in Funding / Other

  In my role as an external innovation consultant with The Estee Lauder Companies, I've learned how you can get the funding and distribution you need from large companies
  Neil Soni Washington D.C. Metro Area

  (11)
• NS

   
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  Unit Economics

  Neil Soni • Washington D.C. Metro Area

  Created 10 years ago in Business / Getting Started

  While it's not necessary (or always possible) to be profitable from day 1, I've noticed that most founders don't pay much attention to unit economics until it's too late. Basically if you're losing $1 on every product you sell, you can't "make it up on volume" unless something is affected in your cost of goods or some other cost metric when you add volume into the equation. I'll help you think through the unit economics and make sure you can actually be profitable with your business model.
  Neil Soni Washington D.C. Metro Area

  (11)
• NS

   
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  Marketplaces

  Neil Soni • Washington D.C. Metro Area

  Created 10 years ago in Industries / Marketplaces

  I've built and scaled several marketplaces. The hardest thing about a marketplace is that you have to build supply and demand simultaneously. The best analogy I've heard for this is that building a marketplace is like trying to move a couch by yourself. You have to move one side forward, then the other when it's too far forward. I'll show you how to do that so you can keep moving your marketplace forward. Most people pay attention only to vanity metrics like traffic, signups, etc. I'll show you why those don't matter. I'll also help with identifying and tracking your key metric(s) to ensure you're actually growing.
  Neil Soni Washington D.C. Metro Area

  (11)
• NS

   
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  Luxury Goods/Beauty Industry

  Neil Soni • Washington D.C. Metro Area

  Created 9 years ago in Industries / Restaurant & Retail

  In my work at The Estee Lauder Companies, I've worked with some of the world's top beauty and luxury brands, such as Estee Lauder, La Mer, MAC, Tom Ford, and many more. Because my role has been to find and close deals with new concepts/technologies for our brands, I've seen the state of the art and can advise on how to negotiate with and close a deal with a global brand.
  Neil Soni Washington D.C. Metro Area

  (11)