Creative Brand Strategist
DDB South Africa | Johannesburg, South Africa (with campaigns across AMEA region) | 2012 – 2019
Executed creative for Fortune 500 brands and national institutions across Africa, Middle East, and Asia markets. Led multidisciplinary creative teams developing award-winning, multi-channel campaigns spanning packaging design, brand guidelines, TV commercials, outdoor advertising, point-of-sale materials, and print campaigns. Collaborated with high-value clients across 35+ brand portfolios including Nigerian Breweries (4 brands), Edcon Group (11 retail brands), McDonald's, Unilever, Volkswagen, and national institutions.
Design and Innovation Specialist, Health Technology & Innovation
PATH | Zambia (with regional programs across Africa) | 2019 – Present
Lead human-centered design initiatives addressing complex healthcare challenges across immunization, maternal health, and health informatics systems throughout Africa and many more. Partnered with Ministries of Health from frontline Health Care Workers all the way up to national stakeholder & multinational, international donors (Gates Foundation, Rockefeller Foundation, CDC, Hewlett Foundation, FIND), frontline healthcare workers, and community stakeholders. Published author and innovation facilitator recognized for co-creating scalable health solutions.