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Clarity

Yulia Zhilkina

Sao Paulo, Brazil

I’m a qualitative market research specialist with 15+ years of experience across IT/tech, fintech, pharma and FMCG.

I help founders, product-driven companies and research agencies make sense of user behavior, cultural context and market realities - with a strong focus on Latin America.

Currently based in Brazil; I’ve worked on projects across LATAM, Europe, CIS, Turkey and India.

Typical calls focus on:
• market entry and expansion decisions
• research design and methodology
• interpreting research results
• cultural blind spots and local nuances

Best suited for quick diagnostics, second opinions and early-stage strategic decisions.

$1.67/min

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User Research Customer Development Product Strategy Market Research Product Development Customer Experience Qualitative Research Market Entry Latin America Qualitative Market Research

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Research Design and Methodology

I help teams design effective research that actually supports business and product decisions.

On these calls, we focus on:
• choosing the right research approach and methods
• defining research scope and priorities
• aligning research questions with business goals
• avoiding common methodological mistakes
• adapting research design to local markets and cultural context

This is a good fit if you’re planning a study, working with an agency, or need a senior perspective before launching or scaling research.

Interpreting Research & Insights

I help teams make sense of research results and translate insights into clear strategic implications.

On these calls, we typically work on:
• interpreting user feedback and research findings
• separating real insights from noise
• identifying patterns, tensions and decision signals
• connecting research outcomes to product or market decisions
• clarifying what the data actually says - and what it doesn’t

This is ideal if you already have research data but need clarity, structure or a second expert opinion before acting on it.

Market Entry and User Research in Latin America

I help founders, product-driven companies and research agencies navigate market entry and user research challenges in Latin America.

On these calls, we typically focus on:
• assessing market readiness and entry risks
• choosing the right research approach and scope
• interpreting research results and user signals
• identifying cultural blind spots and local nuances

This is a good fit if you need a quick expert perspective, a second opinion, or clarity before making early-stage strategic decisions.

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Member since December 2025