Don't just throw money at marketing; develop meaningful insights.
Kate O’Neill is an entrepreneur, a speaker, a digital marketing strategist, a writer, blogger, and author, and founder and CEO of KO Insights.
In a single call, typically, Kate can help a startup founder or marketing leader think about how to approach his or her company's overall marketing strategy in a meaningful way so that it connects with potential customers and provides the most insight for growth.
In a longer call, or a series of calls, Kate can help unpack the marketing challenges a startup or growing company may be facing and help identify top-priority issues and activities.
Kate's central theme is meaningfulness in data, technology, business, and life overall.
Drawing on her diverse background in technology and marketing, as well as her personal experiences with overcoming loss and adversity, Kate speaks with characteristic candor and wit on purpose and strength at national conferences, private corporate meetings, association meetings, and other groups and events. She consults with select clients, often adding much-needed context for strategic growth opportunities in data-rich and customer-centric environments. She writes frequently for a variety of online outlets and is a contributor to publications such as CMO.com. Kate has been featured in CNN Money, TIME, Forbes, USA Today, and other national media. She is the author of two upcoming books: a marketing methodology for introducing radically new ideas, and a memoir.
In 2009, Kate launched and grew [meta]marketer, a digital strategy and analytics firm, over a five-year period and significantly shaped the marketing analytics landscape. Prior to [meta]marketer, Kate’s experience included creating the first content management role at Netflix, leading cutting-edge online optimization work at Magazines.com, developing Toshiba America’s first intranet, building the first website at the University of Illinois at Chicago, and holding leadership positions in a variety of digital content and technology start-ups.
Kate is a vocal and visible advocate for women in technology, entrepreneurship, and leadership — she was featured by Google in their global campaign for women in entrepreneurship — as well as for Nashville as a growing tech center. She serves on a dizzying number of boards and committees, provides mentorship and marketing advice to dozens of startups and aspiring founders, and has been named “Technology Entrepreneur of the Year,” “Social Media Strategist of the Year,” a “Power Leader in Technology” and a “Woman of Influence,” along with numerous other awards and recognitions.