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MenuMark Evans B2B and SaaS Fractional CMO

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23
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Areas of Expertise
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ME$2.50/min per minuteNew ArrivalStartup MarketingMark Evans • Toronto, Canada AreaCreated 13 years ago in Sales & Marketing / BrandingI help startups, entrepreneurs, and small businesses tell better stories (AKA marketing). My focus is: 1. Core messaging and brand positioning. What do you do, how are you unique, why do you matter. 2. Marketing strategy to identify the right channels and target audiences. The right story to the right people at the right time. 3. Content marketing - strategy and development - drive the sales funnel; Websites, videos, case studies, blogs, etc.)Mark Evans Toronto, Canada AreaNew Arrival
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ME$2.50/min per minuteNew ArrivalStorytelling for StartupsMark Evans • Toronto, Canada AreaCreated 9 years ago in Sales & Marketing / BrandingA book that shows entrepreneurs the value of storytelling (aka customer-centric marketing) and how to make it happen tactically.Mark Evans Toronto, Canada AreaNew Arrival
- Reviews 23
- Answers 7
Mark took our vision and value proposition and re-shaped our language into a core messaging document we can use for our marketing collateral. His research into the subject and detail notes were highly valued. I would highly recommend Mark for startups shaping their messaging.
Source: LinkedIn Amit Jhas Sep 9, 2014Mark helped us navigate the complicated messaging and content process of a big data solution. He was fast to learn the industry, attentive to our needs, and very flexible on his work schedule. I would recommend mark to anyone looking for clear, fast, and concise messaging.
Source: LinkedIn Kerry Liu Sep 9, 2014Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada. His marketing advisement and implementation can't be matched! I've seen his advisement, consultation, and mentorship bring young companies phenomenal success. I have benefited greatly from his consultation and direct advisement on my marketing efforts. I recommend him as an utmost expert in his field.
Source: LinkedIn Arthur Traviss Corry Sep 9, 2014In the spring of 2012-Mark helped myself and our Ideal Advisor Software management team zone in on producing our best software application and commercialize it as our flagship offering---and assisted us with core messaging work. A very skilled, capable, experienced and responsive digital marketing business consultant.
Source: LinkedIn Craig Hunt Sep 9, 2014Mark has a great ability to think both strategically and tactically about marketing and positioning. He quickly grasped the Zillidy business concept and created a comprehensive strategic and tactical marketing plan, and then helped to execute on the plan. His in depth knowledge of his field and useful third party resources made my life easier and reduced the costs associated with executing on the plan. He always made himself available as a sounding board and adviser on issues directly related to his engagement, and also on many areas for which he was not specifically engaged. I would highly recommend Mark for other companies looking to hire a marketing consultant.
Source: LinkedIn Steven Uster Sep 9, 2014Mark worked with the Powernoodle team in developing our core market messaging. The majority of our work was completed virtually and he was flexible in morphing his approach to using Powernodle as the the platform for his requirements gathering with us. Probably the greatest asset he brought to the team and project was his collaborative nature. We worked through many scenarios and he even guided us through two very large pivots in our thinking. We will be engaging him again on another project shortly.
Source: LinkedIn private private Sep 9, 2014As a rapidly growing startup in Toronto, ScribbleLive never had time to hire anyone to build a marketing plan. After over 3 years we decided it was time.
So, how do you jump start a new marketing department in your office when none existed before? Hire Mark!
He took total control of the situation and began with a deep dive into our business and emerged with a multi-threaded plan that included messaging, case studies, crisis management, a new site and full social media strategy.
He helped me hire a fantastic Social Media Coordinator and eventually replace himself with our new awesome Director of Marketing. Its not every day that you hire someone that will fire themselves.
If you are a startup and need help, hire Mark now!
Source: LinkedIn Michael De Monte Sep 26, 2012Mark is a true gem! As Directory of Community, he constantly stays in touch with all of the freelance members of his team - which speaks volumes about his work ethic given the number of writers spread across the globe that he manages. His enthusiasm is contagious and it is always a pleasure to hear from Mark about his next grand idea.
Source: LinkedIn Andy Hayes Sep 26, 2012Mark is a wonderful person to work with and for. He is a great team player - incredibly personable, kind, fair and smart. We were in a situation where he managed me remotely, and was always accessible when I needed him. His job managing a large and swiftly growing blog network was difficult and stressful at times, but he was always calm and able to look at the larger goals and work with us all to reach them.
Source: LinkedIn Christina Jones Sep 26, 2012Mark Evans was one of the organizers of the Mesh Conference on Web 2.0 here in Toronto, which was a smashing success. I attended it and learned a lot from the sessions--and even more from the attendees! His blog (http://mapleleaftwo.com) is a great way to keep on top of Web 2.0 in Canada. Kudos for great writing!
Source: LinkedIn Sacha Chua Sep 26, 2012Related experts
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NBNorm BondDigital Marketer and Strategist • Philadelphia, PATalk to me if you want a global perspective based on doing business across Asia, Africa, India, Europe. the Caribbean and America. Schedule your call with me for powerful results. You want help raising capital, generating media buzz and building community and investor relations? Reach your target audience. We increase growth, lead generation, market share, and profits. You benefit from my 15+ years of marketing and public relations experience. I work with crypto, blockchain and small cap companies. We will launch your custom campaign using organic and paid digital marketing strategies. Our team projects generated over $271 million in revenues, +$1 billion page views, and support for entrepreneurs in the US and around the world.Digital Marketing • Public relations • Social Media Marketing • Marketing Strategy • Content Marketing • Video Production • Bitcoin • B2B Marketing • Cryptocurrency • blockchain •$3.33/min per minute(1)5.0 2 3
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HGHoward GreensteinConsultant, Writer and Professor • New York, NYLong time social media implementer, marketing writer and strategist, nonprofit leader. I've taught these subjects at NYU in master's level programs for 5 years. Working on a startup to help protect small and midsized businesses' brands online. I'm a co-founder of Social Media Club, and run the NYC chapter.Business Development • Marketing • Start-ups • Social Media • Community Building • Coaching • Project Management • IT Management • Non-profits • Streaming Media •$2.50/min per minuteNew Arrival— — 14
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MKMike KujawskiOttawa, Canada AreaMike Kujawski is a passionate consultant, trainer and speaker, on the topic of strategic marketing and digital engagement. His specific niche and personal mission is to help governments, non-profits and associations excel in the modern social media landscape through careful, strategic planning. In 2005, Mike helped launch the Centre of Excellence for Public Sector Marketing (CEPSM), where he currently leads a team of strategists responsible for all major digital client initiatives in Canada and abroad. Mike’s recent consulting clients include the Office of the Auditor General, Canada Health Infoway, Baycrest, the Government of Tanzania, Ontario 211, the Canadian Department of National Defence and the Canadian Air Transport Security Authority. Over and above his consulting work, Mike is a distinguished international speaker, engaging blogger and highly sought out trainer in his field. He created Canada’s first national workshop and comprehensive workbook on how to develop a social media engagement strategy in a public sector setting. He has trained public servants and non-profit workers in numerous countries spanning across 4 continents. Mike is frequently quoted by the media and has been invited to speak at hundreds of public sector and non-profit conferences, panels and events all around the globe on the topics of new marketing, modern communications, social media, government 2.0 and the importance of developing a strategy before executing tactics. He has been asked to provide strategic digital engagement advice to central government agencies in Canada such as the Treasury Board Secretariat, the Privy Council Office and the Senate. In addition to his work with CEPSM clients, Mike is part of the faculty of the Professional Certificate in Public Sector Marketing Program at Carleton University and occasionally lectures at Ottawa University in the B.Com program.Digital Marketing • Social Media • Social Media Marketing • Online Marketing • Blogging • Marketing Communications • Social Marketing • Marketing Strategy • Strategic Communications • Government •$2.12/min per minuteNew Arrival— — 0
Related experts
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NBNorm BondDigital Marketer and Strategist • Philadelphia, PATalk to me if you want a global perspective based on doing business across Asia, Africa, India, Europe. the Caribbean and America. Schedule your call with me for powerful results. You want help raising capital, generating media buzz and building community and investor relations? Reach your target audience. We increase growth, lead generation, market share, and profits. You benefit from my 15+ years of marketing and public relations experience. I work with crypto, blockchain and small cap companies. We will launch your custom campaign using organic and paid digital marketing strategies. Our team projects generated over $271 million in revenues, +$1 billion page views, and support for entrepreneurs in the US and around the world.Digital Marketing • Public relations • Social Media Marketing • Marketing Strategy • Content Marketing • Video Production • Bitcoin • B2B Marketing • Cryptocurrency • blockchain •$3.33/min per minute(1)5.0 2 3
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HGHoward GreensteinConsultant, Writer and Professor • New York, NYLong time social media implementer, marketing writer and strategist, nonprofit leader. I've taught these subjects at NYU in master's level programs for 5 years. Working on a startup to help protect small and midsized businesses' brands online. I'm a co-founder of Social Media Club, and run the NYC chapter.Business Development • Marketing • Start-ups • Social Media • Community Building • Coaching • Project Management • IT Management • Non-profits • Streaming Media •$2.50/min per minuteNew Arrival— — 14
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MKMike KujawskiOttawa, Canada AreaMike Kujawski is a passionate consultant, trainer and speaker, on the topic of strategic marketing and digital engagement. His specific niche and personal mission is to help governments, non-profits and associations excel in the modern social media landscape through careful, strategic planning. In 2005, Mike helped launch the Centre of Excellence for Public Sector Marketing (CEPSM), where he currently leads a team of strategists responsible for all major digital client initiatives in Canada and abroad. Mike’s recent consulting clients include the Office of the Auditor General, Canada Health Infoway, Baycrest, the Government of Tanzania, Ontario 211, the Canadian Department of National Defence and the Canadian Air Transport Security Authority. Over and above his consulting work, Mike is a distinguished international speaker, engaging blogger and highly sought out trainer in his field. He created Canada’s first national workshop and comprehensive workbook on how to develop a social media engagement strategy in a public sector setting. He has trained public servants and non-profit workers in numerous countries spanning across 4 continents. Mike is frequently quoted by the media and has been invited to speak at hundreds of public sector and non-profit conferences, panels and events all around the globe on the topics of new marketing, modern communications, social media, government 2.0 and the importance of developing a strategy before executing tactics. He has been asked to provide strategic digital engagement advice to central government agencies in Canada such as the Treasury Board Secretariat, the Privy Council Office and the Senate. In addition to his work with CEPSM clients, Mike is part of the faculty of the Professional Certificate in Public Sector Marketing Program at Carleton University and occasionally lectures at Ottawa University in the B.Com program.Digital Marketing • Social Media • Social Media Marketing • Online Marketing • Blogging • Marketing Communications • Social Marketing • Marketing Strategy • Strategic Communications • Government •$2.12/min per minuteNew Arrival— — 0
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