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Expert
MenuAaron Ginn growth hacker and product manager
98
Calls |
39
Reviews |
Areas of Expertise
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AG$4.17/min per minute(62)Growth HackingAaron Ginn • Palo Alto, CaliforniaCreated 13 years ago in Sales & Marketing / Growth StrategyI am one of the founding members of the growth hacking movement. I've led growth at a number of companies but Everlane and StumbleUpon are two notable mentions. I was also the official growth writer for TechCrunch.Aaron Ginn Palo Alto, California(62)
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AG$4.17/min per minute(62)Growth Product ManagementAaron Ginn • Palo Alto, CaliforniaCreated 11 years ago in Product & Design / Product ManagementI have extensive experience in designing an engaging and growth centric product. Designing virality features and loops within products is a passion of mine.Aaron Ginn Palo Alto, California(62)
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AG$4.17/min per minute(62)Product DevelopmentAaron Ginn • Palo Alto, CaliforniaCreated 11 years ago in Product & Design / User ExperienceI have designed and executed on major product overhauls from the ground up with social and growth in mind.Aaron Ginn Palo Alto, California(62)
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AG$4.17/min per minute(62)Authentic LeadersAaron Ginn • Palo Alto, CaliforniaCreated 8 years ago in Skills & Management / LeadershipFrom leading several product organizations and starting several organizations, I can offer my perspective on leadership which is based on humility and dialectic engagement. I've lead large product teams and a large number of remote contractors.Aaron Ginn Palo Alto, California(62)
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AG$4.17/min per minute(62)Rapid FundraisingAaron Ginn • Palo Alto, CaliforniaCreated 8 years ago in Funding / Venture CapitalI've raised money for various organizations, from non-profit donors to angel investors. I can provide advice on how to peak interest for investors, how to close investors, and how to not waste your time.Aaron Ginn Palo Alto, California(62)
- Reviews 39
- Answers 3
Great call. Aaron was quick to identify what could potentially work to help with our growth strategy and provided some very useful insights.
Source: Clarity Manoj Jacob Jul 17, 2017Aaron is smart, experienced, and gives great advice. Absolutely worth the call!
Source: Clarity Nathan Gilmore Mar 28, 2017Very good insights
Aaron was prepared and very open and helpful
Aaron didn't waste any time and went straight to sharing his experience
Unfortunately the quality of the call was not optimal and I had trouble catching everything - a issue which must be on Clarity...
Big thanks to Aaron
great insights, thanks Aaron!
Source: Clarity Mason Gentry Jan 14, 2015Gave some pretty good insights. Was put on hold for about 60s (which I get) which wasn't ideal. No question he is very knowledgable about growth.
Source: Clarity Jevin Maltais P.Eng Dec 23, 2014Lot's of great insight and real world tactics to try. Great call.
Source: Clarity Charles Voltron Nov 4, 2014Had a great call with Aaron, who quickly identified some key areas of improvement we need to focus on both in terms of metrics/segments that we need to track and in terms of growth hacks and viral loops. I have a much clearer direction now in terms of where we need to go from here.
Source: Clarity Alex Nikolaidis Aug 6, 2014Aaron offered some solid constructive feedback. Definitely a productive call and appreciate the experience and insight he offered.
Source: Clarity Zach Olson Jun 19, 2014

Use marketing as a means to gather more data and test. Marketing is one of the most underrated and undervalued skills in startups.
Startups don't struggle with competition but getting attention. Marketing drives more data into the product, thus you can validate your theories.
Pre-product market fit marketing should drive acquisition and customer development.


Groupon made a billion dollar business out of email marketing.
I don't think it is underrated by people who are good at growth. Most startups do think email is boring and rather invest in third-party platforms. This is a mistake as email is the true social network and reflects the raw habits and beliefs of users.
It is hard to do email well because there is so much noise and crap users see. I open notification emails all of the time if they are valuable to me (ergo. answer this question).
Just use the golden rule: would I want to open an email like this?


Depends on the life cycle of the product. At the most meta level, you have to have retention to have a product; however, the biggest driver of growth will usually be acquisition. If you don't retention, you don't have real users thus you don't have a user base.
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