Loading...

Clarity

Aaron Ginn

Palo Alto, California

Get advice from one of the founding thinkers of the growth hacking movement.

I am growth hacker and a lover of product strategy and design. I have expertise in acquisition, engagement, and product design. I am one of the founding members of the growth hacking movement. I wrote the perennial series on growth hacking back in 2012 and launched the first conference on growth hacking.

I've lead growth at Everlane, StumbleUpon, and a number of other startups. I also worked on several political campaigns on growth, most notably Mitt Romney's 2012 campaign. I have deep experience in the civic and political tech world. My expertise is in organic and viral product design.

Industries I have experience building products and developing growth strategies
- Ecommerce
- Social networking
- Content discovery
- Civic-tech
- Political campaigns
- Non-profit
- Media

A bit old but I also write about growth on my blog: www.aginnt.com. I tweet a lot at www.twitter.com/aginnt

$4.17/min

98 Calls

39 Reviews

25 minutes
Avg. call

Growth Hacking Customer Acquisition Product Management Online Marketing Product Strategy User Experience Startup Marketing Growth Strategies Growth Hacker Traffic Generation

Call me to talk about

Product Development

I have designed and executed on major product overhauls from the ground up with social and growth in mind.

Growth Hacking

I am one of the founding members of the growth hacking movement. I've led growth at a number of companies but Everlane and StumbleUpon are two notable mentions. I was also the official growth writer for TechCrunch.

http://www.aginnt.com

Rapid Fundraising

I've raised money for various organizations, from non-profit donors to angel investors. I can provide advice on how to peak interest for investors, how to close investors, and how to not waste your time.

Growth Product Management

I have extensive experience in designing an engaging and growth centric product. Designing virality features and loops within products is a passion of mine.

Authentic Leaders

From leading several product organizations and starting several organizations, I can offer my perspective on leadership which is based on humility and dialectic engagement. I've lead large product teams and a large number of remote contractors.

Answers 3
Reviews 39

Answers

Aaron Ginn answered

If you had to pick the most important metric from Dave McClure's AARRR? What would it be and why?

Depends on the life cycle of the product. At the most meta level, you have to have retention to have a product; however, the biggest driver of growth will usually be acquisition. If you don't retention, you don't have real users thus you don't have a user base.

Schedule a call • Share • Flag

Growth Hacking

Aaron Ginn answered

If you have a startup that has not yet figured out its Product/ Market fit, do you think that marketing will be difficult, if not destined to fail?

Use marketing as a means to gather more data and test. Marketing is one of the most underrated and undervalued skills in startups.

Startups don't struggle with competition but getting attention. Marketing drives more data into the product, thus you can validate your theories.

Pre-product market fit marketing should drive acquisition and customer development.

Schedule a call • Share • Flag

Growth Hacking

Aaron Ginn answered

Do you think Email Marketing is underrated as a strategy for user growth and retention? How effective is it in your experience? Thanks!

Groupon made a billion dollar business out of email marketing.

I don't think it is underrated by people who are good at growth. Most startups do think email is boring and rather invest in third-party platforms. This is a mistake as email is the true social network and reflects the raw habits and beliefs of users.

It is hard to do email well because there is so much noise and crap users see. I open notification emails all of the time if they are valuable to me (ergo. answer this question).

Just use the golden rule: would I want to open an email like this?

Schedule a call • Share • Flag

Growth Hacking

Reviews

Great chat, Aaron was able to quickly grasp the idea of the project and come up with ideas and suggestions based on my comments, he answered all my questions, will certainly recommend.

Source: Clarity

Great call. Aaron was quick to identify what could potentially work to help with our growth strategy and provided some very useful insights.

Manoj Jacob Source: Clarity

Aaron is smart, experienced, and gives great advice. Absolutely worth the call!

Nathan Gilmore Source: Clarity

Good suggestions from Aaron but the voice was not very clear.

Vikas S Source: Clarity

Very good insights
Aaron was prepared and very open and helpful
Aaron didn't waste any time and went straight to sharing his experience
Unfortunately the quality of the call was not optimal and I had trouble catching everything - a issue which must be on Clarity...
Big thanks to Aaron

Simon Sylvest Source: Clarity

great insights, thanks Aaron!

Mason Gentry Source: Clarity

Gave some pretty good insights. Was put on hold for about 60s (which I get) which wasn't ideal. No question he is very knowledgable about growth.

Jevin Maltais P.Eng Source: Clarity

Lot's of great insight and real world tactics to try. Great call.

Charles Voltron Source: Clarity

Had a great call with Aaron, who quickly identified some key areas of improvement we need to focus on both in terms of metrics/segments that we need to track and in terms of growth hacks and viral loops. I have a much clearer direction now in terms of where we need to go from here.

Alex Nikolaidis Source: Clarity

Aaron offered some solid constructive feedback. Definitely a productive call and appreciate the experience and insight he offered.

Zach Olson Source: Clarity

This review will be displayed on Aaron's profile

Joe McIntyre Source: Clarity

Member since July 2012