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Aaron Ginn growth hacker and product manager

Palo Alto, California
Get advice from one of the founding thinkers of the growth hacking movement. I am growth hacker and a lover of product strategy and design. I have expertise in acquisition, engagement, and product design. I am one of the founding members of the growth hacking movement. I wrote the perennial series on growth hacking back in 2012 and launched the first conference on growth hacking. I've lead growth at Everlane, StumbleUpon, and a number of other startups. I also worked on several political campaigns on growth, most notably Mitt Romney's 2012 campaign. I have deep experience in the civic and political tech world. My expertise is in organic and viral product design. Industries I have experience building products and developing growth strategies…

Areas of Expertise

  • Reviews 39
  • Answers 3

Great call. Aaron was quick to identify what could potentially work to help with our growth strategy and provided some very useful insights.

Source: Clarity Manoj Jacob Jul 17, 2017

Aaron is smart, experienced, and gives great advice. Absolutely worth the call!

Source: Clarity Nathan Gilmore Mar 28, 2017

Good suggestions from Aaron but the voice was not very clear.

Source: Clarity Vikas S Oct 26, 2016

Very good insights
Aaron was prepared and very open and helpful
Aaron didn't waste any time and went straight to sharing his experience
Unfortunately the quality of the call was not optimal and I had trouble catching everything - a issue which must be on Clarity...
Big thanks to Aaron

Source: Clarity Simon Sylvest Sep 7, 2015

great insights, thanks Aaron!

Source: Clarity Mason Gentry Jan 14, 2015

Gave some pretty good insights. Was put on hold for about 60s (which I get) which wasn't ideal. No question he is very knowledgable about growth.

Source: Clarity Jevin Maltais P.Eng Dec 23, 2014

Lot's of great insight and real world tactics to try. Great call.

Source: Clarity Charles Voltron Nov 4, 2014

Had a great call with Aaron, who quickly identified some key areas of improvement we need to focus on both in terms of metrics/segments that we need to track and in terms of growth hacks and viral loops. I have a much clearer direction now in terms of where we need to go from here.

Source: Clarity Alex Nikolaidis Aug 6, 2014

Aaron offered some solid constructive feedback. Definitely a productive call and appreciate the experience and insight he offered.

Source: Clarity Zach Olson Jun 19, 2014
Aaron Ginn, growth hacker and product manager answered:

Use marketing as a means to gather more data and test. Marketing is one of the most underrated and undervalued skills in startups.

Startups don't struggle with competition but getting attention. Marketing drives more data into the product, thus you can validate your theories.

Pre-product market fit marketing should drive acquisition and customer development.

Aaron Ginn, growth hacker and product manager answered:

Groupon made a billion dollar business out of email marketing.

I don't think it is underrated by people who are good at growth. Most startups do think email is boring and rather invest in third-party platforms. This is a mistake as email is the true social network and reflects the raw habits and beliefs of users.

It is hard to do email well because there is so much noise and crap users see. I open notification emails all of the time if they are valuable to me (ergo. answer this question).

Just use the golden rule: would I want to open an email like this?

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