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Clarity

Chris Coleridge

London, United Kingdom

Strategy and marketing expert with specialisations in startups/customer development and strategy/networking strategy. Was a direct marketing entrepreneur in the 90s, sold one firm, closed many. Now an academic and teaching at University College London and London Business School. When I coach and mentor people I get a lot of positive feedback. I like to help people and see that they get good outcomes from their interaction with me.

$4.17/min

Chris donates to For Common Cause ($0.00)

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24 Reviews

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Entrepreneurship Customer Development Marketing Strategy Business Strategy Education Teaching Startup Marketing Founder Customer Discovery Research

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Customer Development

I have worked with dozens of seed stage entrepreneurs to establish customer development plans.

Education

I teach Masters students at University College London and have ongoing teaching duties with EMBAs and execs at London Business School. I attended the London School of Economics and taught undergraduates there. I have an understanding of grad school teaching, pedagogy and organisational structure.

Founder

I founded 7 marketing services startups (telemarketing, direct marketing, field/street marketing, non-profit/charity marketing, arts marketing) in London and Brighton, UK, during the 1990s. At their peak the group's revenues were in excess of £16m/pa.

Startup Marketing

In addition to my entrepreneurial background in marketing services, I have been teaching Entrepreneurship and Entrepreneurial Marketing at business schools in London, including London Business School and University College London. Several of my students have gone on to establish successful startups.

Customer Discovery

I have worked with dozens of seed stage entrepreneurs to establish customer discovery plans.

Answers 0
Reviews 24

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Reviews

Chris managed to do the seemingly impossible feat of teaching us "The Business of Entrepreneurship" and "Entrepreneurial Marketing" in two 4 day workshops. He was very engaging in his approach and managed to perfectly blend theory and practice. I feel very privileged to have been taught by Chris and can already see the great impact it has had on all of our cohort, myself included! My only regret is that the workshops are now finished and I did not ask enough questions.

Nima Kafai Source: LinkedIn

Chris Coleridge combines fundamental knowledge, new and innovative perspectives and a humorous and engaging teaching style. I especially earned a lot of knowledge and the skill of judgment through his strategy classes which are case study and discussion driven. I strongly recommend Chris to everyone who wants to go deeper into innovative corporate strategies.

Nele Krüger Source: LinkedIn

Chris is one of those rare people that actually knows what he is talking about! One of those people that you find yourself quoting in heated debates about the future of the High Tech Industry.

Chris was my lecturer at UCL between 2011 - 2012, teaching us 'Entrepreneurial Marketing' & 'Strategy for High Tech Ventures'.

I have stayed in touch with him after graduation as an advisor in my start-up. Though he is not always easy to get a hold of, it is always worth the effort and time when he finally shares his pearls of wisdom. Highly Recommended!

Gal Moore Source: LinkedIn

Chris is an inspiring lecturer, combining deep knowledge in Strategy and Marketing with an entrepreneurial spirit. He made himself available whenever required, and provided straight-to-the-point advice on my business ideas.

He is notably well read as well as passionate, and dedicated to creating a learning experience, which is even by high standards hard to match.
Alongside his academic knowledge I really appreciate his personable and humorous character.

His lectures were one of the highlights of my Master’s degree in Technology Entrepreneurship at UCL.

Joshua Asar Source: LinkedIn

I met Chris during my entrepreneurship masters in UCL, London. During the year, Chris taught two modules i.e. ‘Entrepreneurial Marketing’ and ‘Strategy For High-Tech Ventures’, following which he was my mentor for my dissertation.
Chris was brilliant in handling a class of entrepreneurs from across the globe, who by nature are always skeptical about things. A particular quality of Chris, which one can see the first time you meet him is that he is a very patient listener and understands things from the students point of view, then communicates them in such a simple way that everyone can follow. He always encourages his students to think outside the box. His organizational skills and his team-player attitude were evident in his classes and seminars, which were always so lively that one could see each and every student participating in the discussions. Chris teaches by inspiring his students to think above and beyond. He always makes sure that he responds to every student’s queries. Amongst many of his great qualities, I particularly admire his passion for teaching and his dedication to every single student. I remember that he went out of his way to research about my business idea – Indian fashion, when he had little knowledge about the culture and tried to understand my restricted point of view. He would send me numerous articles to help me research and even introduced me to his contacts over LinkedIn who could help me in any possible way.
I cannot express my gratitude enough to Chris, because of whom I have been successful in my venture. He has taught me the power of being a team player and has inspired me to never give up on anything, no matter how hard it seems. I can say this with full confidence that every student who gets an opportunity to be taught by Christopher Coleridge, is on a path to success.
I take pride in having been his student.

Samridhi Aggarwal Source: LinkedIn

Chris, was a great help in the development of our company. His advice is very straightforward, down to the point and based on actually having done it himself. This personal experience makes his advice a lot more helpful, as he can truly understand the issues entrepreneurs are facing.
He advised me personally on sales techniques and was always ready to answer any questions personally.

Michael Amadé Langguth Source: LinkedIn

I first met Chris at UCL where he was lecturing on the Technology Entrepreneurship Msc programme on which I was enrolled. Chris is an exceptionally well read and knowledgeable lecturer who’s clear and involved approach reliably delivers an engaged lecture.

Having worked closely with Chris in the development of my business concept I can say that Chris is an approachable and proactive individual who provides a great input through his prior experience of Entrepreneurship. An excellent role model for any budding entrepreneur!

Keith Brent Source: LinkedIn

"It has been a great pleasure being taught by Chris in his Marketing and Strategy classes. He has been extremely enthusiastic and inspirational during the lectures. He has always portrayed his knowledge through his exclusive and high quality lectures. His co-operation and support provided throughout the course was incredible. He is one of the very few lecturers who has always been keen on assisting the students outside the class due to his enthusiasm and dedication towards the subject. His lectures have demonstrated that he acquires inordinate depth of knowledge regarding the subject matter."

Talha Mujahid Source: LinkedIn

Chris possesses an exceptional ability to teach students, especially entrepreneurial students. He presents both simple and complex concepts by using storytelling and closely interacting with his students. This makes his teaching well suited for students of all abilities. Chris has excellent communication skills, is highly passionate, and very knowledgably. His empathic and supportive attitude creates a wonderful rapport, which translates into a classroom atmosphere of learning, involvement and respect. And because Chris has a very inquisitive mind, he poses intriguing questions to his students to encourage them to actively contribute to his classes. At the same time, he listens carefully and is very happy to receive feedback in order to improve his teaching skills. Furthermore, his enthusiastic and warm personality makes him an extremely pleasant person to talk to.

Rens Boerendonk Source: LinkedIn

Chris taught me 'Strategy for High Tech Ventures' and 'Entrepreneurial Marketing' and his lectures were very interactive and thought provoking. His unique teaching style has been instrumental in shaping my understanding of strategy. He is very approachable and loves to help students with invaluable advice and mentoring. Studying under his tutelage has been a great learning experience.

Gagan Malik Source: LinkedIn

Chris Coleridge is one of the exceptional lecturers in the MSc Technology Entrepreneurship, that I am currently undertaking. His deep knowledge in the field of Business, as well as his passion for teaching and transfering his past experiences to all of his students, make him a valuable asset for the University of London. Moreover, he is highly personable, open for advice to all of his students and always willing to guide us, connect us with key people we need and give us advice based on his great experience in the fields of Business and Entrepreneurship. He is punctual, very well-organized and always on time, regarding his teaching role and his day-to day duties.

Galateia Georgopoulou Source: LinkedIn

Member since March 2013