UPDATE: The business mentioned below just purchased another business for $400 million. I was responsible for both of these companies startup up phase.
I have a track record of growing businesses by 500 to 2000%. In fact, one of the recent startups I was paid to do marketing for sold for $25.5 Million in less than 2 years.
I've set countless businesses up with the right contacts and angel investors. You can't do it all on your own. I can coach you and mentor you.
The Keywords of Modern Online Business Models are;
Branding, Copywriting, Culture, Customer Experience, Entrepreneurship, Email Marketing, List Building, Keywords, Product Launch, Traffic, and Funnels. Did I miss any?
If you are not using these words consistently in all your marketing efforts, you are making your funnel very narrow and you will not be able to grow your startup, coaching or consulting business rapidly and efficiently.
Michael Von Irvin
Contact me if you seriously want to learn how to start or grow your business, both online and off.
If you were looking for a doctor, you would go to a hospital. If you were fishing you might use worms even if worms disgusted you. You would not use ice cream to catch a fish even if you yourself love ice cream for obvious reasons. The fish nor the customers don’t care what you like or what you want. They only care about what they want. Customers instinctively think “What’s in it for me?” Understanding this is the key to marketing. And understanding marketing is the key to get whatever you want in life or business.
For investors, try contacting owners of existing similar companies. They have more money and experience than you. Have them sign an NDA when possible before discussing your business proposition.
So, here are several of my marketing solutions:
Here is what I believe to be at least $10,000 worth of information for FREE and in a nutshell. (each of these proven concepts could actually be worth millions of dollars in the right hands).
I like your idea. As a matter of fact, I will go so far as say, it is a great idea. So...don't give up. But don't keep beating your head against the wall either. You have to get over the wall.
You have to quit focusing on marketing and sales tactics and focus on a strategy. How do you to this? You have to come up with a really solid USP. Why would a customer choose you over others similar companies? Find the answer to this before you continue with your marketing strategy.
Secondly, you need an irresistible offer.
Thirdly, you need to offer an unbelievable guarantee. By doing this and following the directions below on pre-launch and launch you should be a lot closer to getting real solid customers.
I didn't actually invent the pre-launch or the launch. Concert goers are very familiar with winning concert tickets by calling into radio stations or winning VIP treatment, or back stage passes, lunch with a star, the list goes on.
Likewise, if you look at "professional wrestling" or boxing, or MMA, the whole fighting before the fight is just a pre-launch. Unfortunately, even heroin dealers use a pre-launch technique better than most business people. PT Barnum was doing this for circus goers over 100 years earlier. And I can only imagine the pre-launch of the Romans for the Gladiator Fights.
In more recent history, every type of business from Retail Stores to Real Estate companies have used multiple pre-launch techniques. Believe me; tourists are bombarded with Condo deals when they visit Disney Land.
This is similar, but different from lead generation, another power marketing concept along with backend sales techniques (I don't have the enough space to discuss these and other powerful techniques here). But I use these techniques in my own businesses including offering free information packed newsletters and encouraging my clients to move up my sales ladder because it is best for them. Most do move up the sales ladder as their ambition and drive increases. Some move all the way up from the very beginning. Both benefit from this, one just takes longer to receive the benefits. Others will never take a chance on becoming successful.
Okay, to pre-launch campaigns for SaaS platforms, a startup, or any product or service. Simply, come up with a taste of what you have, ask a serious question and answer it. At the end of the end of the first "answer and solution" set the potential client up with another problem that is very familiar to them. Convince them that you have the answer. Follow this technique several times. Most do this repetition 2 or 3 times, but a famous golfer has sent me literally dozens of how to videos in order for me to take the bait.
You might think that giving the answer to a solution makes your product less valuable and your opinion less valuable. If you think that…then you would be wrong. Heck, look at what I have given out in this answer alone. But, this is just the microscopic tip of my business and marketing knowledge. My experience is if you give you will receive. That is…if you know what to give, how much to give, and how to receive.
I am not trying to convince you to call me. Frankly, most people cannot afford to call me and I am very selective about who I accept as my clients. Besides, I am pretty busy with my own businesses and consulting with some very high paying customers. However, I would need more info from you before I could have a greater impact in helping you.
Most solutions involved this: Ask, Ask, Ask, then Ask again.
Concentrate on the 3 M's of Marketing. I have come up with 7 M’s of Marketing, but 3 will do for now. These are Market, Message, and Media. They come in that order.
Who is your target market (customer, clients, buyers, users, etc.)?
Tailor your laser focused message for this target market.
What is the best media mix to get your message to that market?
Here's what you do...first, take steps to make sure that you are actually selling something that a hungry crowd wants like a baby wants milk, then…make an offer that is so incredible that they cannot resist. Secondly, do all the work for them. Make it so easy to make the purchase now that they can do it virtually without effort. Thirdly, give them an incentive to act right now. Fourthly, offer an almost unbelievable guarantee. Fifth, offer a bonus for acting now. There are many other incredible steps in my playbook, but these steps should help the novice to the professional sell anything.
Whether you are selling B2B or B2C, you have to focus on selling to only one person. You can actually sell to one person at a time while selling to millions at a time. These are one and the same. Don't get off track. What we call digital marketing selling is just selling in print. And that has not changed since in the last couple of thousand years.
The secret to success: I have had the pleasure of knowing and working with some of the biggest names in business, celebrities, actors, entrepreneurs, business people, and companies from startup to billion dollar operations. The number one reason for their success is doing what they know and love while doing it in new, creative, and innovative ways.
Ask, Ask, Ask. Have thick skin and learn from each "mistake." In a short while, the market will tell you what you need to do and who and what you need to ask. But get started now, even if that just means asking a contact on LinkedIn.
While you are thinking, you might as well think really big and think of something at least 1% better, newer, or different. And being cheaper is not a winning strategy.
Make decisions quickly and change decisions slowly…unless you are actually going off a cliff.
Remember these two 11 letter words...persistence and consistency. They are two of the most important tools ever invented.
Even better yet, remember my 411 Rule of Achievement – It consists of (4) eleven letter words for super achievement (also an 11 letter word). Here it is, my 411 Rule of Super Achievement:
Consistency can change even the smallest
Possibility into a big time
Persistence + Consistency =
By the way, I get a lot of people asking me if I can take phone calls for free (a free sample). Sorry, I can’t. I respect Clarity.fm and what they are trying to accomplish. And I wouldn’t if I could. The information that I offer is just too valuable to give away for free. I used to give information away for free and nobody used it. I found that when I charge $3,000/hour people paid attention and actually used my unique techniques, strategies, and tactics. Without taking action on this incredible information or paying someone to take action, you will not succeed no matter how “lucky” you may be.
Treat everybody you talk to and everybody you meet (including yourself) like each is your number one million dollar customer.
Remember this for most people who really want to achieve a dream:
First: Your dreams are important and those who don’t support and believe in your dreams either don’t understand your desire and ambition or they have some other reason (many times reasons they themselves don’t understand) for not wanting you to spend the time and effort necessary to achieve your dreams.
Secondly: If you haven’t achieved your dreams and goals so far, it is not your fault. I know that this goes against what you usually hear, but it is true. Stop blaming yourself. You have a whole world of obstacles that are truly to blame. You only need to figure out how to go over, go under, go through, go around, or go with these obstacles in the direction of your dreams.
Thirdly: Fear is normal, but don’t give into it. Use it to motivate you and guide you.
Fourth: You are right; there are probably some people who don’t want you to succeed.
Fifth: Keep this in mind, there are people competing to get there first, do more, have more, invent what you are considering inventing, or simply trying to win. Believing in yourself and what you are doing is part of a powerfull strategy for winning over your competition.
I also always suggest that everybody at every stage work with a coach, mentor, or consultant. Heck, it works for Tiger Woods, every team in the NFL, the NBA, and etc. We all need guidance and support.
Best of luck,
Take massive action and never give up.
Michael Irvin, MBA, RN
PS – Many people have “Upvoted” my answers. Thanks to those who do this. I really appreciated.
PPS – Remember this, “Your Internal Critic is an Eternal Critic, ever present, always criticizing. It is a like a cancer that you have to put into remission. It is more powerful, more negative, and more destructive than any of your competitors. If not controlled, it will strangle your motivation, choke out your productivity, and smother your passion. It is the murderer of creativity. It stops you from taking a chance because you might get embarrassed. It believes the negative things that others say about you. It tells you that you have to be perfect and everything has to be perfect before you can even begin. It tells you that your results are never good enough. So, you start all over, running from one project and one idea to another instead of building the incredible creativity and strengths that you already have. The only way to beat this form of cancer is to make Your Internal Critic your best friend, your BFF and tell it, ‘I’ve got this, I trust myself, and if I fail, I will learn from my mistakes. But I will be proud that I didn’t let you hold me back. You don’t have to guard the gate anymore. I will be creative. I will let my creative thoughts flow by the thousands. I will take a chance. Don’t worry my old friend; I am strong enough to fail. After all, history teaches us that failure is just the begging of greatness.’” Michael Von Irvin
"To tell you the truth, Mr. Trump, I've never had a client as young as you who could afford my bill."
“The shortest and best way to make your fortune is to let people see clearly that it is in their interests to promote yours.” -Jean de la Bruyere (1645-1696)
“A problem well stated is a problem half solved.” -Charles F. Kettering, inventor
“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.” —PATRICIA FRIPP
All things being equal, people will do business with, and refer business to, those people they know, like, and trust. —BOB BURG
People are persuaded more by the depth of your conviction than the height of your logic; more by your enthusiasm than any proof you can offer. —DAVID A. PEOPLES
Winning isn’t everything, but wanting to win is. —VINCE LOMBARDI
The royal road to a man’s heart is to talk to him about the things he treasures most. —DALE CARNEGIE
If all my talents and powers were to be taken from me by some inscrutable Providence, and I had my choice of keeping but one, I would unhesitatingly ask to be allowed to keep the power of speaking, for through it I would quickly recover all the rest. —DANIEL WEBSTER
Given the choice of speaking in public or boiling in oil, most people would choose olive. —PHILLIS MINDELL
Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another. —NAPOLEON HILL
Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another. —NAPOLEON HILL
You never really understand a person until you consider things from his point of view. —HARPER LEE
In baseball, the indicator of greatness is the batting average. In the world of sales, it’s the closing average. —W. CLEMENT STONE
If we all did the things we are capable of doing, we would literally astound ourselves. —THOMAS EDISON
A single conversation with a wise man is worth a month’s study of books. —CHINESE PROVERB
If you think education is expensive, try ignorance. —DEREK BOK
The gem cannot be polished without friction nor man without trials. —CONFUCIUS
Opportunity often comes disguised in the form of misfortune, or temporary defeat. —NAPOLEON HILL
The story of the human race is the story of men and women selling themselves short. —ABRAHAM MASLOW
First, they ignore you. Second, they laugh at you. Third, they fight you. Finally, you win. —GANDHI
Here is the test to find whether your mission on Earth is finished: If you’re alive, it isn’t. —Richard Bach
There will be a time when you believe everything is finished. That will be the beginning. — L o u i s L ’ A m o u r
Nine-tenths of the miseries and vices of mankind proceed from idleness. —Thomas Carlyle
One is taught by experience to put a premium on those few people who can appreciate you for what you are. —Gail Godwin
A person who doubts himself is like a man who would enlist in the ranks of his enemies and bear arms against himself. —Alexandre Dumas
Share This on Facebook, LinkedIn, Google, etc. by Clicking Share Below
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our Light, not our Darkness, that most fr
Michael is the provocative, truth-telling author of more than 40 popular books on business and healthcare and his series The Little Guys Way To Riches (how to use your mind to get rich), a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Von Irvin Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.
Michael lives in New York City and in Atlanta, with his wife, Bella, and their Million Dollar Dog. He owns, races and drives race cars professionally. And has been in WSJ, ABC News, NY Times and other media frequently.