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Clarity

Jesse Lear

Columbus, OH

Built V.I.P. Waste from zero to 7 figures in <5 years. Successfully exited in 2018. Expertise: service businesses, idea development, copywriting, client retention, event planning. Featured in: Entrepreneur, Forbes, Fast Company, Entrepreneur, Inc, Time, Success, etc.

$6.67/min

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Blogging Branding Customer Service Concept Development Business Ideas Teaching Early-stage Startups Experiential Marketing Client Relationship Building

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Branding

The way you make people FEEL is huge determining factor in whether or not they will do business with you. So how do people really feel when they see your logo? See your advertisement? Visit your website? Hold your business card? Walk into your shop? Approach your trade show booth? Talk to your employees on the phone? I can help you A) clarify the message you want to send to the world, and B) clearly communicate it through everything you do.

Sales & Networking

I've been actively studying, engaging in, and training others on sales for the past 10 years. My experience ranges from...

1) Before starting my company, I was a door-to-door salesman for a cable tv & Internet company for two years. While it wasn't exactly fun, I learned a lot and became VERY good at it, earning an average of $6,000 per month.

to...

2) selling 6 and 7 figure contracts to C-level executives who run companies that manage apartment communities. In less than 5 years, I was able to translate my knowledge of fast-moving B2C sales into the crazy world of large-ticket B2B sales with a 1-2 year sales cycle.

If you want to get better at sales, I can help you do so from several different angles...from perfecting your pitch or phone script to brainstorming creative ways to earn the business of high-level executives who have multiple gate keepers.

Customer Experience Improvement

It's nearly always cheaper to keep your existing customers than to find new ones. One of my core strengths is analyzing the experience your customers are really having when they interact with you and identifying powerful and inexpensive ways to make that experience better. If you want to increase customer retention or improve customer satisfaction, I can help you uncover and banish the roadblocks (even the tiny ones!) that are holding you back.

Experiential Marketing

Generally speaking, humans make decisions based on emotion and then justify those decisions with logic. That's why experiential marketing is so powerful.

My experience with EM includes:

1) A Gatsby-like party that realistically simulated the experience of being a celebrity for more than 200 guests. The experience included 40+ volunteers acting as fans, paparazzi, red carpet interviewers, security, etc.). A huge amount of local awareness was brought to human trafficking and we raised enough $ to save 110 girls from human trafficking...all in a single night. The entire party cost less than $11,000 and was 100% covered by sponsors.

2) An interactive trade show booth where attendees (mostly women) could get their photo taken on the red carpet with a recent star from The Bachelorette as he handed them a rose. A tag was tied to each rose featuring the company's marketing message and instructing the attendee to go to the company's Facebook page to see their photos. (This entire experience cost less than $2,000 to create)

3) A farmer's market display for my old-fashioned/gourmet ice pop company which used old barn wood (found for free), burlap, and rustic metal to create a nostalgic look. Our sales reps dressed in 20's era farmers clothing and were trained to cheerfully engage visitors with nostalgic stories and attractive descriptions about each of the flavors. The experience we created made people feel something meaningful, and the natural result was that we sold a LOT of ice pops.

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Member since November 2015