Strategic Advisor to Founders and CEOs. Took a specialty food manufacturer from capital raise to exit sale. Turnaround CEO. Food safety expert. Built five USDA inspected food manufacturing facilities.
25 years experience as CEO and Founder of American specialty food manufacturing companies. One company ranked #192 on Inc.500 list. Topics covered range from concept to capital raise and exit sale.
You can start with the US market and get the statistics from either paid services such as https://www.atozdatabases.com/home or you can go to https://library.doc.gov/company/research#:~:text=The%20EDGAR%20database%20provides%20free,company%20makes%20with%20the%20SEC. where you can select the appropriate data base. I ususally go here first: https://www.census.gov/
For pricing I suggest you cost your product from the bottom up with current data and labor to get to a COG number and from there build it up based on your goals for profit, marketing and overhead to reach your FOB distributor price.
Best of luck!
As a Founder and former turn-around executive validating a business idea is a key requirement before spending capital on implementation.
This is also a task that has to be handled by the originator of the idea so it cannot and should not be contracted out.
My technic when doing an idea validation is to start out with my first degree network (Friends, Peers and Relatives) and then my social network.
My approach is to create an opportunity for a one on one conversation that is not under time pressure and allows for open ended answers.
The key is that after I outline the idea I mostly listen and take notes.
Also whie preferrable, the conversation partner does not need to be in the same industry that the idea is covering. The best insights often come from the least expected source.
Herb has deep experience as a food manufacturer, great knowledge of the food supply chain and players. He provided very helpful advise for my business idea. A great person to talk to. Thanks again Herb!