Jamaica
$400.0/min
N/A
0
$6.67/min
Lindsay Baxter is a senior commercial leader with 15+ years of experience driving revenue growth, building sales teams, and launching products across B2B events, exhibitions, digital media, and business intelligence.
Most recently serving as Product Director at Informa PLC — the world's largest events and exhibitions group (FTSE 100) — Lindsay sat on the executive team of a £140m division, with direct responsibility for product development, commercial strategy, and sales across fintech, wealth management, and insurance markets.
Core areas of expertise:
• B2B Events & Exhibitions — sponsorship, delegate, and digital revenue models across large-scale conferences and exhibitions
• B2B Media & Publishing — digital media, streaming platforms, awards, and lead generation products
• Sales Strategy & Team Performance — building, managing and turning around underperforming sales teams
• Go-To-Market & Product Launch — taking new products from concept to £1m+ revenue
• Fintech, Wealth & Insurance — deep sector knowledge across 10+ years covering these verticals commercially
• Sustainability & Energy Transition — commercial experience across climate, renewable energy and ESG events
• P&L Ownership — full budget responsibility across multiple business units up to £5m+
Notable achievements include growing a single business unit from £1.15m to £5.3m in two years, launching a product that scaled to £500k in year one (400% growth), and delivering revenue growth through Covid when peers declined.
Lindsay also founded Gains & Planes, a wellness tourism and fitness festival brand operating in Jamaica, with sponsorship from Red Bull, Pepsi and Gatorade and endorsements from the Jamaican Ministry of Tourism and Ministry of Health — giving her direct insight into the experiential events, wellness, and tourism sectors.
Currently operating as an independent commercial advisor through Baxter Advisory, working with events and B2B media businesses on revenue acceleration, sales transformation, and commercial strategy.