Experience:
• Mondelez – Brand Building & Commercial Strategy
• TATA Consumer – Brand & Category Growth Leadership
• Built and scaled brand narratives, RTM plans & multi-channel GTM systems across food & beverage categories.
Specialties:
• Brand Positioning & Narrative
• Brand Architecture & Portfolio Strategy
• Packaging Story & Visual Direction Briefing
• GTM Strategy, Launch Playbooks & Channel Expression
• Consumer Insight Synthesis & Category Opportunity Mapping
Education:
• IIM Ahmedabad (MBA)
Who I Work With:
• Funded / Growth-stage consumer brands
• D2C founders scaling towards PMF → brand maturity
• FMCG teams needing external clarity to realign direction
