have over 8 years of experience working across Africa, including 6 years as a Commercial Director for a leading FMCG group based in Abidjan. I specialize in distribution across West and Central Africa.
With over 8 years of experience in West and Central Africa, including 6 years based in Abidjan, I built a hybrid go-to-market strategy for an FMCG company across more than 23 countries, leveraging subsidiaries, representative offices, and local partners. I have in-depth knowledge of the market channels, including importer-distributors, wholesalers, semi-wholesalers, and the network of small retailers.
