Buffalo, NY 14221
        
      
        
            $100.0/min
        
          N/A
          0
        
            $1.67/min
        
      
     
   
  
      Erik Coleman       4204 Coventry Green Circle Williamsville, NY 14221 
     716-316-0533      erikccolemanllc@gmail.com 
 
Executive 
Profile 
 
 
A highly 
trained, 
charismatic 
entrepreneur possessing superior communication, interpersonal and organizational 
experience. 
 
 
 
 
.   
Areas of 
Expertise 
• Extensive experience in helping with 
the opening and operation of 
breweries, distilleries and taprooms. 
• Experience curating Craft beverage 
events in-person & virtually. 
 
 
• Experience in hiring, onboarding, 
training, management, leadership, 
business development, and public 
speaking across multiple markets. 
• 20 + years’ experience in sales and 
marketing in multiple markets 
 
 
Highlights of Achievement: 
 
• Owner - RationAles: I’m the founding owner of RationAles, a high-end craft beer and cocktail bar in Williamsville, 
NY.  With a few other partners, we have opened up a premier hospitality establishment with a focus on lighter fare 
with an exceptional choice of craft beer, spirits and wine. 
 
• Multiple television appearances on ABC, NBC, CBS, and Fox 
 
• Board Member - Buce Smith Celebrity Golf Tournament & Legacy 5.14 Foundation  
 
• Director of Trocaire Colleges Brewing, Distillation & Fermentation Program.  Here I over see the Brewing 
school, teach classes and work to imbed the school’s program with the Western New York craft beverage 
community. 
 
• Creation of Beer by Coleman.  With over 25 years of experience in the craft beer and beverage industries, I have 
developed a deep passion and expertise for creating the ultimate beer and beverage experience for my clients. 
Whether it is through consulting (opening or operating), tasting events, festivals, or speaking engagements, I aim to 
share my knowledge and love of craft beer with everyone. I have helped open up and/or operate brewing 
companies, distilleries and tap rooms around the country. 
 
• Board Member - WNY Brewers Guild Events.   
 
• Special Education Coordinator at Oracle Charter School:  As Coordinator I over saw all of the operational and 
educational needs for the school’s Special Education Department including: Student Scheduling, Staff Scheduling, 
Preformed  all school related CSE functions, Staff Training and Development, Billing with both the City of Buffalo 
and NYS, Facilitated school transition from Consultant Teaching model to a Co-Integrated Model and Served as 
the SSD coordinator for The College Board (While serving in this capacity for two years I also taught a full course 
load as a co-integrated teacher with the Social Studies Department.)   
 
• Nationwide federal disaster customer service center team leader/ Night Supervisor: Supported a team of 
fifteen federal customer service representatives to ensure the proper delivery of the U.S. Small Business 
Administration’s Office of Disaster Assistant assistance.  Oversaw nationwide call tabulation and its data 
compilation for administration headquarters in Washington, DC. 
 
• Supported & oversaw school districts financial systems: Utilized knowledge of Fund Accounting principles to 
assist component school district personnel with their financial system’s operations. 
Administered new programs to facilitate and assist component school districts financial operations. Created 
documentation (training manuals) to assist in the education of the staff on the new programs. 
Erik Coleman         
Resume – Page 2 
Career 
History 
Owner - RationAles:                   
2021 - present 
I’m the founding owner of RationAles, a high-end craft beer and cocktail bar in Williamsville, 
NY.  With a few other partners, we have opened up a premier hospitality establishment with a 
focus on lighter fare with an exceptional choice of craft beer, spirits and wine. 
Trocaire College Brewing, Distillation & Fermentation Program             
Director 
8/2019-Present 
As the Director, I work to develop and oversee the school’s program, teach classes when 
needed, create workshops & curriculum, and work as liaison to imbed the school’s program 
within the WNY craft beverage community. 
Beer By Coleman, Williamsville, NY                
Owner & Operator 
1/2019-Present 
With over 25 years of experience in the craft beer and beverage industries, I have developed a 
deep passion and expertise for creating the ultimate beer and beverage experience for my clients. 
Whether it is through consulting (opening or operating), tasting events, festivals, or speaking 
engagements, I aim to share my knowledge and love of craft beer with everyone. I have helped 
open up and/or operate brewing companies, distilleries and tap rooms around the country 
Oracle Charter School, Buffalo, NY      
2009 - 2018 
Co-integrated Teacher, Special Education Coordinator & Virtual Learning Coordinator 
Teacher: I taught as a Social Studies/Special Education teacher.  
• Special Education Coordinator:  I successfully oversaw the staff of 6 and 60 students 
while ensuring effective classroom management and maintaining strong relationship with 
students, parents, and staff.  
• Virtual learning Coordinator:  I oversaw about eighty-three students who required 
instructional models developed and implemented to earn missing credits, partial credits 
and improve scores. 
Small Business Administration Office of Disaster Assistance, Buffalo, NY 
2004 - 2008 
Senior Loan Officer (GS 11-2)  & Customer Service Representative Team Leader (GS 9- 8) 
Oversaw team of 15 loan officers and customer service reps in office & in the field to ensure 
proper loan processing and delivery of loan program information.  Provided continuous updates 
on loan status to disaster victims.   
• Trained new members and performed monthly reviews.   
• Managed Disaster Recovery centers in the field, overseeing SBA staff assigned to center.   
• Wrote & approved hundreds of millions of dollars in Federal Loans to homeowners and 
businesses.  
Education 
Bachelor of Arts: Political Science and Psychology Hamilton College 
Masters: Special Education, Niagara University 
Masters: Educational Leadership-Canisius College