With over a decade of experience in Sales Strategy, Category Development, and Channel Execution within the spirits and FMCG industries, I help professionals and businesses transform insights into actionable growth.
I offer guidance on:
• Building strategic and layered category plans
• Turning shopper understanding into business impact
• Storytelling with data for internal and customer-facing audiences
• Leading retail execution through cross-functional collaboration
Whether you're launching your first JBP, strengthening key retailer relationships between manufacturers and retailers, or unlocking insights from shopper data, I’m here to help you move with clarity and confidence.
Whether you're launching your first JBP, looking to strengthen retailer relationships, or trying to turn data into action. I’m here to help you move with confidence.