TJ Kelly ☘️ B2B Sales & Marketing Strategy Expert in Sales-Marketing Alignment

I'm a communicator first. I make SEO accessible, regardless of clients' technical knowledge. I have 15+ years as a teacher & I use classroom principles to educate clients. 100% transparent—the way SEO should be. SEO can be jargon-filled and intimidating, but not under my guidance. I'll simplify the terminology, making SEO strategies understandable and actionable for everyone. It's about empowering you with knowledge, ensuring you grasp not just what needs to be done but why. I believe in a 100% transparent approach. No hidden agendas, no cryptic reports—just clear insights into what's being done, why, and the results you can expect. SEO shouldn't be shrouded in mystery; it should be as transparent as sunlight. At the core of my approach is demystification. I'm not here to impress you with technical jargon; I'm here to equip you with practical knowledge that empowers your brand. It’s about making SEO an accessible, transparent tool in your arsenal—one that drives results without leaving you scratching your head in confusion.

Leveraging HubSpot's suite for seamless growth is crucial. I'll create automated workflows to score leads and sort them into groups, design personalized email campaigns that kick in based on how users behave, and make sure your social media posts go out at the best times. Now, diving deeper into HubSpot—it's more than just a tool; it's a game-changer. Let's start with lead scoring and segmentation. I'll set up systems that automatically rate leads based on their interest and actions, helping you focus on the ones most likely to convert. Then, we'll slice and dice your leads into groups so that your messages are spot-on for each audience segment. Personalization is the name of the game. Picture this: your emails automatically adjusting content based on how users interact with your site. I'll craft campaigns that respond to user behaviors, triggering tailored emails that speak directly to their interests and actions. It's about making your communication feel more human and relevant. Let's not forget about social media. I'll integrate HubSpot with your social platforms, simplifying content scheduling. Imagine having a steady flow of posts hitting your audience at the perfect times, maximizing engagement without the hassle of manual posting. But HubSpot isn't just about the technical side; it’s a tool for nurturing relationships. We'll delve into its CRM capabilities, keeping track of interactions and tailoring future engagements. It's about creating a seamless experience for your customers, ensuring they feel understood and valued at every touchpoint. Automation isn't about replacing the human touch; it's about amplifying it. HubSpot becomes your secret weapon, streamlining processes, freeing up time for your team to focus on meaningful interactions, and ultimately driving growth in a way that feels personal and impactful.

Elevate your brand's online presence with tailored strategies. From creating compelling ad campaigns on Google and social media platforms to implementing SEO techniques such as on-page optimization and backlink building, I'll ensure your brand stands out amidst digital noise. Content Marketing is mandatory. If you're not giving your potential customers a reason to know, like, and trust you—you're not competing in the modern marketing landscape. Let's talk about how to market your brand with digital experiences that inform, entertain, and convert. I will teach you to use the Inbound Methodology — attract, convert, close & delight. I'll help you aligning your content with your customer's needs. Take your visitors from STRANGER to PROMOTER. I'll help you create ads that really grab attention on Google and social media. These ads aren’t just there to show your brand; they're designed to get people interested. SEO is another big deal. I’m great at making sure your brand pops up first in online searches. I use tricks like improving your website and getting other sites to link back to yours. Content Marketing is key. I’ll help you make content that educates, entertains, and convinces people to pick your brand. Inbound Marketing turns strangers into loyal fans of your brand. I'll guide you in making content that speaks to your customers' needs and keeps them coming back for more. The goal isn’t just to get noticed; it’s about building real connections. I’ll help turn strangers into fans who love and support your brand. It’s not just about strategies; it’s about creating relationships that make your brand a standout in the online world.

Transform your sales approach with personalized strategies. Through targeted sales coaching sessions and role-playing scenarios, I'll equip your team with effective negotiation skills and follow-up tactics, ensuring a higher conversion rate of leads into sales. In sales, success hinges on methodology, not chance. My approach isn’t about luck; it’s about precision and strategy. I offer a meticulous coaching experience designed to overhaul—not just tweak—your sales methods. This process begins with targeted coaching sessions tailored to dissect and refine your sales tactics. No fluff—just hands-on, no-nonsense strategies. Role-playing scenarios dissect every negotiation, sharpening your team’s ability to close deals effortlessly. Follow-up finesse is crucial. I provide a toolbox of effective follow-up tactics, turning leads into long-term clients. This isn’t a generic approach; it’s a personalized system crafted to match your team’s unique needs and strengths. The goal? Elevating your conversion rates. Our strategies aren't merely about numbers; they're about nurturing lasting customer relationships. This isn’t a one-time fix; it's an ongoing partnership, adapting strategies as your business evolves. In essence, I’m not a sales consultant; I’m a catalyst for transformation. I'll push your team beyond comfort zones, instilling confidence and refining skills for revenue growth. Together, we'll turn ordinary interactions into extraordinary conversions.

Amplify your brand's voice on social platforms. I'll craft engaging video content optimized for each platform, launch influencer collaborations, and orchestrate interactive Q&A sessions to boost engagement and brand awareness. Harness the power of targeted advertising. I'll design carousel ads featuring product catalogs, run lead generation campaigns with forms directly within the ad, and implement retargeting strategies for increased conversion rates. In today’s digital landscape, social platforms aren’t just mediums; they’re battlegrounds where brands fight for attention. I specialize in amplifying your brand's voice across these platforms, cutting through the noise to make your presence heard. Let’s talk content. Video is king, but not just any video—engaging, share-worthy content specifically tailored for each platform. I don’t believe in one-size-fits-all; I meticulously craft videos optimized for the nuances of each platform, ensuring maximum impact and engagement. But content alone won’t cut it in the social jungle. Enter influencer collaborations—the secret weapon to expanding your reach exponentially. I orchestrate these collaborations strategically, pairing your brand with influencers who resonate with your audience, amplifying your message authentically. It's not just about shouting your message; it's about sparking conversations. Interactive Q&A sessions are our ticket to engage, educate, and entertain your audience. We'll orchestrate these sessions, fostering real-time connections and boosting brand awareness organically. Now, let’s talk ads. Social media advertising is a game-changer, but it’s not just about throwing money at it. It’s about strategic targeting and compelling creatives that stop the scroll. I specialize in designing carousel ads that showcase your product catalog dynamically, captivating your audience at every swipe. Lead generation is where the magic happens. I run campaigns embedded with forms directly within the ad, simplifying the conversion path. But that’s not all. We implement retargeting strategies, ensuring that those who showed interest once keep seeing your brand, increasing the likelihood of conversion. I don’t deal in vanity metrics; I’m all about tangible results. Through strategic content, influencer collaborations, and targeted advertising, my goal is clear: to boost your engagement, elevate your brand awareness, and ultimately drive conversions that impact your bottom line.