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MenuHow can I setup content marketing for my e-commerce store?
Answers
"Is content marketing the right direction for our ecommerce business?"
Yes. It takes a lot time and work, but it can be worth every minute.
It's a method of utilizing SEO: letting Google drive searchers to your website when they search for phrases related to your business.
Movoto wrote a great piece that explains the thinking behind using Content Marketing, and how they took their blog from 2,000 views per month to over 18,000,000 in 2 years.
Here’s the home run that exemplifies the thinking behind content as a marketing initiatve:
>Our first thought isn’t, “Oh, this will be cool” or “This would fit perfectly on The Atlantic” or “This will soooo go viral.” No, our first thought is, “Is there an audience out there that will link back to us?”<
Audience first. Whatever content you publish has to reach and resonate with the right audience.
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"What's is the best way for your suggestion to move forward into content marketing?"
Figure out who you want to reach and what they care about. Then create videos, graphics, and written text (blog posts or educational resources) that appeal to those users.
Then you have to promote it.
"Publish and pray" doesn't work. Andy Crestodina at Orbit Media famously said "It’s not the best content, but the best PROMOTED content that wins."
But that's a separate question altogether.
Hope that helps! Please reach out to me here on Clarity if I can provide any more answers for you.
Good luck!
Hi. Content marketing to ecommerce is definitely something to care about. Just have in mind it won't bring you immediate results such as your Facebook Ads campaign.
I have experience with dropshipping businesses, and regarding the SEO content writing, you can already have great results by writing great descriptions on each product category (since it would be too laborious to have extended descriptions on each product page).
Another important thing is to have backlinks. This is the #1 Google ranking factor. Get in contact with influencers in your niche and offer them affiliate commissions or whatever it is in exchange of a product review or any mentions that point links to your website.
Just give me a call and I can guide you not only on the SEO strategies but also with the overall marketing plan.
Regards,
Carlos.
Have your thought about starting an SEO friendly blog? Basically if you go to fiverr.com you might be able to get someone to write 5-10 articles which are SEO friendly which can then be used to generate free traffic for your blog which can then be redirected to your e-com store. Hope this helps! :)
Since you are already succeeding with Facebook then stick with it.... just BIGGER.
Generate long term and repeat customers thru a Facebook store.
1. Create a FB biz page
2. Add the store app
3. Add content to your FB feed for content marketing
4. Hookup a chat bot that pops up for every page visitor
5. Chat bot will walk people thru sales process on autopilot
6. Build a list of buyers everytime someone uses the chat bot.
7. Send broadcast messages of new items and specials to your chat bot list.... These lists get 80% open rate and 50% conversion rates on average ( 10x more effective than email)
This option is was faster to get rolling than websites, SEO and email list building.
It is also more cost effective. The Facebook page is free and the Chat Bot software is under $20 a month.
And it is all automated so you don't have to pay wages to a bot that works 24/7
I can hook you up with a strategy and custom bot to get you rolling within 30 days.
Give me a ring.
Related Questions
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Who do you first reach out to when you're starting a blog with no initial readership?
Are you already submitting your content to social bookmarking sites like Reddit and StumbleUpon? Those sites are great for gaining early traction. As soon as possible, start making a serious effort to convert visitors to subscribers so that you can rely less on social bookmarking sites. Make a list of the 20 most influential writers in the space and reach out to them. At the very least, they might share one of your posts. They might even agree to trading guest posts. Write posts that maximize outreach potential. The more people you can tell about your content authentically (e.g. "I mentioned you in my latest post."), the more pageviews you'll see.SM
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What is the best way to write blog articles to maximise SEO benefit? I know the needs of my audience, will address them but also like SEO traffic.
Great question, To get traffic from SEO it must be done diligently. And the best way to do that is from a well structured article. The key things to remember that will help your pages rank well: Keyword Headings Put your most important keywords here. They must be coherent, simple yet descriptive. If your blog allows you to insert H1 headings into your article, do so. Don't cram too much info into keywords though, Search engines are smart and recognize when someone is spamming. Maybe do a bit of research using 'Google Keyword Tool' In Google Adwords and see if your keywords are popular search terms. Links and Back links Include links to relevant info when you can, the more credible sources your website links to, the better appeal it has to search engines. Also include back links. Back links are links to a location somewhere that also features a link going directly back to your site, these also give your article good standing. Duplicate Content Try not to say anything twice, and if you do use different terminology. But the main focus here is to always write fresh content. If the content of your article has been written word for word somewhere else first how can yours possibly be more credible? Also write often, the more frequent you post articles, the more frequently your site will be "crawled" by bots. If you do this well your listing can only rise. Be Unique and have the Best Info This entails just doing what you do and doing it well. It might be difficult to compete with other websites if the topic your discussing is already covered in great detail. The best position to be in is one of having information that everyone wants but cannot find anywhere else. A good tip for this is finding a specific niche that suits you well to draw in traffic to your general topic. Hope this helps you get started. For an in depth look at SEO rankings, take a look at the 'Periodic Table of SEO Success Factors' http://searchengineland.com/seotableCR
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What are the profit margins for high end home decor and furniture?
Hone decor / furniture industry is one of the highest profit promising industry today. The profit margins on home decor ranges from 20% - 45% depend on the price of the product. If you're looking to get quickly popular, I suggest you start with the online store and promote it on offline as well. Keep the margins low initially so that you can attract more buyers. As the business grows, reinvest the amount back on the business so that you can stock more varieties. All the very best.KK
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I'm looking to get off the Yahoo platform. Shopify seems to be nice, and BigCommerce just looks like a slightly better Yahoo. Thoughts?
Shopify is best use case for $0 to $1M ish, depending on product line, how many transactions that makes up, and if their are some custom things that are not possible on Shopify that realistically lead to huge gains that would cover more costs of a custom solution with something like magento. I recommend Shopify to everyone starting out. That's what we used at Diamond Candles up until about a $5M run rate. We were/are growing quickly so we hit a point where payoff of customizing checkout flow, add of social sign on, etc. that could not be done because of Shopify, would cover and surpass costs of a more custom option. Best to think about this simplistic example. View the ecom platform market in about 3 buckets. 1. Starting out: $0-$1M ish 2. Wow looks like you have a business: $1M-$20 or 50ish 3. You are/could be publicly traded: $50M+ Take a look at usage #'s for market share size from independent third party analytics tools from Builtwith: http://trends.builtwith.com/shop/Shopify/Market-Share http://trends.builtwith.com/shop http://trends.builtwith.com/shop/hosted-solution Just because something is found on the web more isn't the full picture. Ie. I could make a blogging platform and have a bunch of scripts and bots install it on millions of domains and I would have majority of the market for blogging platforms (ya that would take a while and isn't a realistic scenario but you can get the point). Providers dominating the different categories by companies in those areas actually doing volume and being succsessful? 1. Shopify, BigCommerce, Volusion, Magento GO, 2. Magento (varying editions), Yahoo Stores, Symphony Commerce 3. Demand Ware, GSI Commerce, Magento (varying editions) At the end of the day a good illustration goes like this. A truck and a moped are two different things. A truck is not trying to out 'moped' a moped and a moped not trying to out 'truck' a truck. They are both perfectly suited to different applications, situations, needs, and circumstances. The same goes with who you choose to handle your ecom platform. For 2-3 search for internet retailers first 500 and second 500 lists. Pull off all ecommerce companies doing between $10-$50M as an example. Use the builtwith.com chrome toolbar to tell you what platform they are using. Hire someone for $2 an hour via odesk to make a spreadsheet of everything and the make a pretty little pie chart. Now you know what each revenue volume level chooses as 1, 2, 3 preferred platforms. Option 3 as a side note but very important one, is primarily a platform and commerce as a service model with companies like Demand Ware and GSI Commerce leading the market with platform and services including but not limited to customer service for the brand, fulfillment, marketing services, website product photography etc. Their pricing models are based on gross revenue share. ie. SportsAuthority.com does $100M online this year, GSI takes 30% of that to cover everything. (I am not sure who Sports Authority uses, just an example) You can almost pick any traditional brick and mortar retailer and if they have a website where they sell things, they all do, GSI or DW are the people behind the scenes running the call centers, shipping etc. Diamond Candles, my company, who started on Shopify decided to not go with a the market dominating option of Magento for a few reasons. One of which being upfront cost for an agency or on staff magento CTO type. We decided to partner with a newer entrant, Symphony Commerce, which blends the 3rd category model of platform plus service. Rev. cut is significantly smaller than providers in category 3, but still get benefits of volume savings on shipping volume, scalable customer support that can handle rapid growth and occasional spikes without us having to worry about scaling or implementing best practices, and a fully customizable platform as a service so to speak that doesn't require us to have in house tech but where we are essentially renting part time ecommerce engineers from with resumes that list Google, FB, Twitter, Magento, Amazon, etc. So in summary. If you are <$1M in revenue just roll with Shopify. Greater than that but less than $50M ish then I would recommend looking into Symphony. If Symphony is interested in letting you in then you won't have to incur the upfront costs of an agency or implementation and you will have an ongoing partner equally incentivized i your long term success financially which I prefer as opposed to an agency model which economically is incentivized to offer a one time finished product and their revenue is not tied to my financial success. It is the closest thing to an equity partner while returning our full equity.JW
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Why do sales from my Facebook ads only happen the first few days?
Thank you for sharing this question! The sales usually happen when the ads first run because Facebook knows who the most likely buyers are and once the ads have shown once, you are likely reaching the same people over and over. The ad campaigns I have found that make the best sales are in the format of a post on a page with a lot of social proof. If your ads do not have social proof, then only the early adopters will buy. If your ads have thousands of likes, shares, and comments from a post on your page, then you can count on mainstream sales. If you want to chat more about Facebook ads, you are welcome to schedule a call!JB
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