My company doubled our revenue when we stopped doing audits.

Anyone can audit and critique your digital marketing efforts. The real power is in the recommendations that come with it.

In some cases, the recommendations might be "stop doing X and do Y instead," which means time (and money) spent on auditing "X" would be a waste.

Nothing wrong with honest, helpful feedback and constructive criticism— but make sure you’re getting your money's worth on the recommendations that follow.

Audits are cheap. Plans are powerful.