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Clarity

Ritika Puri

San Francisco, California

Founder at Storyhackers, which helps B2B companies create content and customer education programs.

Previously led partnerships at Investopedia.com, one of the world's largest finance websites. Scaled a $100 marketing spend into a $1M+ revenue stream by adding 15M users to the website.

$8.33/min

32 Calls

45 Reviews

30 minutes
Avg. call

Blogging Marketing Strategy Content Marketing Conversion Optimization Storytelling Strategic Partnerships Growth Strategies Customer Engagement

Call me to talk about

Conversion Optimization

I help organizations build strong bonds with their customers and prospects. I specialize in customer interviews, case study creation, and conversion-centered web copy. I've worked with Optimizely, Neil Patel, Unbounce, and CrazyEgg as a writer.

Content Marketing

I work with high-growth startups and Fortune 500 brands to build and execute their content marketing strategies. I love to write, teach a 'Blogging for Growth' class at General Assembly, and run a small content studio.

Audience Development

I companies grow through (1) content production and (2) distribution-based partnership opportunities. In past lives I ran a media partnerships team for Investopedia and built a $2M revenue channel.

Answers 3
Reviews 45

Answers

Ritika Puri answered

What legal precautions can I take to make sure nobody steals my startup idea?

Hey there. Here's how our law firm advises us (we operate in a competitive space and are launching products in a competitive space). For context, I am co-founder of a 7-figure, self-funded company that is currently building 4 products. I come from an enterprise business development background and was basically spoiled with dedicated access to in-house corporate attorney who literally answered every question I had about everything, ever, and worked with me deeply.

1. Be careful what you share with whom. What we usually do is share *enough* detail without someone being able to connect the dots. It's kind of like a front end/back end to an idea.

2. Trademarks and patents can help, but as transactions become more global, it's becoming harder to enforce patents and trademarks internationally. We own several trademarks as a first line of defense should anyone try to cramp on our work (we can simply ask them to stop using our IP, although we've never run into a situation where we've had to in 7 years).

3. IMO NDAs are "the honor system." We share varying level of details w/ the people we trust.

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Early-stage Startups

Legal Advice

Ritika Puri answered

How can I smoothly transition from full time worker to self-employment?

Build up these things:
-Stamina
-Endurance
-Efficiency
-A really awesome network
-A client/customer base
-Resistance to bullshit

I have wanted to be an entrepreneur since I was 23 years old but was tied to a full-time job for health insurance and income to pay off medical and student loan debt. In 2010, I decided that I wanted to start a blogging/content consulting company. By 2011, I was making $5K a year with my side business and by 2012, I was making 1/3 of my full-time income. In 2013, my side business amplified, and two weeks ago, I left my full-time job.

When I share this story, folks think that I accomplished some amazing feat, but I didn't. I worked my ass off -- 17 hour days for a year and a half straight. I networked relentlessly for client work and built a strong foundation to never have to rely on a full-time job again.

I think that your transition will depend on the type of business you're running. You'll need to develop your assets + client base. When you feel like you have a strong foundation and can support yourself financially, jump.

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Lean startup

New Business Development

Entrepreneurship

Ritika Puri answered

How should curation play a role in your company's content marketing strategy?

Content curation can help businesses (1) build up a high-quality content pipeline and (2) establish a network among thought leaders in their industry. Content marketing is equal parts distribution and editorial. Curation through content syndication can help you hit both with one swing. Not to mention, syndication opportunities are typically reciprocal. When syndicating your content externally (for others to curate), ask for links to drive traffic back to your website. The concept is not new; rather, it has been a massive traffic driving strategy in the media/publishing industry (where I previously worked). We syndicated our content with larger media channels and were able to drive multiple millions of (free) pageviews a year (thanks to the level of scale at which we were producing stories). Happy to discuss further for anyone interested in the topic.

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Content Marketing

Reviews

I had reached out to Ritika for advice on working in the content creation vertical. Ritika gave perspective on starting out, dealing with clients, and focusing on a niche to create more value for them. The advice she had provided highlighted her expertise in the content vertical along with the quality of work that her clients are receiving. I'd highly recommend speaking with Ritika to understand the content field better, or for advice arund your own content creation strategy. Thanks Ritika!

Andrew Kobylarz Source: Clarity

Ritika was very helpful. She gave me a lot of good ideas for improving conversion, but even more important, she gave me a larger perspective on how to present and market my web application in a personal way, which reflects the fact that I am a psychologist offering personal growth help. Very helpful!

Jay Earley Source: Clarity

Excellent advice about social media promotion and creating more sharable content.

Dale Bertrand Source: Clarity

Ritika's extensive knowledge and insight about content marketing was highly valuable to me - she was also very friendly and personable. Will definitely use her again!

Rich Page: Conversion Rate Optimization (CRO) Expert in Ecommerce Source: Clarity

Rikita took the time to check out my site before the call and it really showed. Her advice is professional, full of wisdom, and worth every penny. Thanks Rikita!

Ben W Source: Clarity

Far exceeded my already big expectations. Ritika understands strategy, tactics and keeps things simple. She's proven she walks the walk as well. Will definitely continue speaking with Ritika.

Andy O'Dower Source: Clarity

great call, very helpful.

RIAZ VALI Source: Clarity

Ritika is an outstanding advisor. She listens intently and is enthusiastic to help in any way she can. I recommend chatting with Ritika for anyone who's looking for advice on blogging, marketing, business and more!

Ritika Trikha Source: Clarity

Ritika is an very talented and insightful marketer. Her knowledge and experience in content and traffic acquisition is incredible. It was highly beneficial for me to schedule a call with her. I recommend her to anyone else looking to beef up their content marketing initiatives.

Jesse Bouman Source: Clarity

Ritika gave me several actionable ideas in our short call. She's smart and relaxed, with a lot of really great suggestions on growth.

Nate Hill Source: Clarity

I highly recommend Ritika as a creative writing source for any industry. The quality of her writing and the reasoning behind her thoughts are both consistently on par no matter the task at hand. Ritika is also punctual and self-managing which is a relief for anyone too busy at their work already. Ritika is also an excellent receiver of feedback and welcomes collaboration to achieve the highest results, time after time.

Matthew Lee Source: LinkedIn

Member since July 2012