Dale Bertrand runs Fire&Spark, an ecommerce marketing agency in Kendall Square, Cambridge. He has over a decade of search marketing and content marketing experience. In his current role, Dale oversees projects involving organic SEO, AdWords and content marketing. His clients are primarily venture-backed startups, including several TechStars Boston companies. Prior to founding Fire&Spark, Dale started two online lead generation businesses providing search engine based customer acquisition services to clients in the wedding, corporate events and education industries.