Dale Bertrand runs Fire&Spark, an ecommerce marketing agency in Kendall Square, Cambridge. He has been doing SEO and content marketing since 1999. His clients include global brands such as Citizen Watch, Makerbot, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale started his career building high-performance computing systems for the National Security Agency. Now, Dale is a specialist in search engine marketing, content marketing and web analytics. Dale speaks at industry conferences and leads corporate training events. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble. Dale has BS and MS degrees in Engineering from Brown University.