Results driven senior marketing executive with a proven track record of developing, executing and managing high-ROI marketing programs with breakthrough results.
Stanford MBA, expert in building and scalling start-up companies including hiring/ execution/ fundraising/ marketing strategy/ sales & marketing platforms/ iOS/ user acquisition. Formally at TPG- led marketing for re-structuring after buyout of portfolio company XOJET, Founder and CEO of Vixely (iPad/ media start-up- aquired). Board Member/ Advisor to several start-ups and incubators including Baby Bundle, Girls Who Code and Stanford Angels & Entrepreneurs.
Areas of expertise include: online marketing, growth hacking, user acquisition, brand messaging, story-telling, social media, online advertising, customer segmentation & targeting, SEO, SEM, A/B testing, goal conversion & analytics, brand creative, content strategy, loyalty programs, PR, email marketing, event marketing, business development, management, growth strategy, team-building and international expansion.