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Security Audits Auditing

Which companies provide CCTV Audit service in USA or Australia?

Hriday Dhali answered: 1. E&Y 2. KPMG are big name in security auditing .They are one of the best around the world.

1 answer • about 5 years

Personal Branding Brand Management Branding & Identity

How should entrepreneurs manage a personal brand effectively?

Patty Dominguez answered: While you may have diverse experience in different sectors, industries and/or clients - your personal brand can be synthesized so that it captures your zone of genius... the thing you are know for. In my case, I worked in consumer packaged goods and consumer brands... but when I went on my own in 2013, I thought the same... how can I get into this entrepreneurial space with what I know? What I found is that strategy is my "zone of genius" and I'm proud to have diverse experience because I bring a breadth of knowledge from Fortune 50 to small business...every business needs strategy. So now back to you... focus on the "zone of genius" value you bring to the table.. the mindshare you capture in your prospect's mind. The goal is to be known for one thing... niche down as a matter of strategic advantage so that you can be known as "the one" to go to for that niche. Create your unique mechanism for delivering that "one thing" and position yourself uniquely in your space. For more information on your personal brand - feel free to check out my "Personal Positioning" mini-course: https://www.prolific.cafe/free yours for "prolific positioning" greatness, Patty

6 answers • about 5 years

Startups

Should startups enter a market where there are already companies offering similar services?

Travis Morrison answered: If startups never entered markets with competition, we wouldn't have Google (Altavista was market leader), Lyft (Uber), Zoom (Microsoft/Skype) or countless other darlings that are now large publicly traded companies... It's more important to choose a market where you feel that you have a competitive advantage over incumbents. Could be tweak to their product that you believe adds additional value, could be the strength of your team and your ability to move more quickly, could be your go to market strategy; the key is finding something that separates your brand from others in the space and carves out a piece of the market where you can be successful. There is always room for innovation in any market, even those that are fairly saturated with competition. Find your competitive advantage and exploit it!

5 answers • about 5 years

Video Editing Social Media Marketing Web Design

Which looks like a more promising: a video production and editing service or an Instagram marketing service?

Diana Richardson answered: Why not offer all three as services? All are so helpful and appeal to a wide audience. Is there a reason you are narrowing it down to one of those options? You should always be learning anyway, so I love your drive to learn more when a project comes in, but create your own projects in order to expand your own portfolio. And if you're good at all three of these things, DO all of these things. Customer need all of those services. You could create bundles or packages and see how that works out. Good luck!

4 answers • about 5 years

Marketing Strategy Social Media Marketing Growth Hacking

What will be your best marketing advice/strategy to scale and gain new customers for an online course platform?

Assaf Ben-David answered: First of all: good luck. Seeing how you have a limited budget, I would select the following 3 strategies: 1. Affiliate marketing: offer affiliates a fee for every referral that converts into an actual ‘sale’. This way, you aren’t really paying anything out of pocket, but rather the payment is coming from the sales. 2. Offer a discount/gift/prize to new users if they ‘share’ the fact that they signed up to Vonza, or better yet: for each referral that they do which converts to a sale (so the new users sort of become part of your affiliate program). 3. Utilize the relevant Facebook groups/pages - don’t spam them, offer them something of value and work with the page managers. You don’t have to have a platform for affiliates. You can use one of the many that already exist, or do things manually at first until you see that it works. I’ve successfully helped over 300 entrepreneurs, and I’d be happy to try help you further if you. Let me know if you would like to schedule a call. The first few minutes (during which we share information) would be free. Good luck

6 answers • about 5 years

Product Development JavaScript

What is the best javascript ides?

David Favor answered: Open a more descriptive question... as in Ideas about what... The more detail you provide, better answer's you'll receive. Also, Experts Exchange is likely a better place to post this type of question.

1 answer • about 5 years

Developers

who should I ask for help? What kind of person can help me and where could I find it?

David Favor answered: Experts Exchange or Stack Overflow will be better places to ask this question.

2 answers • about 5 years

Outsourcing

How to avoid communication gap in outsourced projects?

varun sharma answered: 1) Choose a company that understands your language. If you know English, make sure that you are working with folks that are good at it. 2) Do your paperwork. Document everything. Create separate email threads for different things. 3) Use a project management system like Basecamp. It will help you create tasks and threads that will avoid confusion. 4) Whether you are ahead in time zone or behind, there will be time slots that will be good for both. If not, ask your partner how they will figure out the timezone. If they look helpless, just make sure that everything from your end reaches them before they begin work. 5) Meet the core team at least once to minimize the distance element. Fly to their office or invite them over to yours. Trust me, it will make a world of difference. You will figure out whether the guys you are dealing with are professionals or not during the initial communication only. If their replies take too long and aren't comprehensive, give them a skip. Also look at work case studies. This is super important. This is how case studies look like, https://www.upreports.com/free-reports.html I hope this helps.

4 answers • about 5 years

IT Outsourcing Software Development

Are there any taxes in the USA for outsourcing software projects?

Jason Knott answered: Generally, no. If you're a U.S. based company, you may outsource the development of your software development projects, or the creation of your intangible property. Payments made to non U.S. persons or companies that are performing the work outside of the U.S., should provide you a Form W-8BEN or W-8BEN-E to evidence their non U.S. tax status. If you don't collect this withholding certificate, you may be obligated to withholding taxes on the gross amount of payments submitted to the India company for their services.

4 answers • about 5 years

Proposal Writing Contract Negotiation

How do I create a successful proposal for a newly open commercial cleaning company with no prior experience?

David Favor answered: My guess is you're talking about a proposal being sent to prospective clients. If I were doing Leadgen for a cleaning company, I'd read Dan Kennedy's books. I'd also pickup a copy of the book Kennedy + Buck co-authored about referral generation. https://www.thenewsletterpro.com/signup is also a great resource. Get a copy of Shaun's book (free), read it cover to cover (I did the other morning, sitting in a car dealership service department), then startup a newsletter being sent to all your cold leads + existing clients. Good Marketing is a marathon, not a sprint. Target 20-30... slow drip... contacts before you expunge a lead from your direct mail list.

3 answers • about 5 years

Speech Writing Pitch Development Elevator Pitch

Where can I hire expert companies who provide Elevator Pitch (Sales Presentation) Services?

Assaf Ben-David answered: Hi, Your question is super long, not 100% clear, and your attitude is negative. Not the best approach if you need assistance from people. In any event, I help train people to give investor pitches and to be public speakers/lectures. I also teach entrepreneurship at a university and give guest talks. I'm happy to give you a free 15 minute call to try understand your needs and your products/services. After the initial call, if I have any valuable advice, we can schedule another short paid call. I've successfully helped over 300 entrepreneurs and would be happy to try and help you. Be positive, positive things will come to you. Good luck

6 answers • about 5 years

SWOT analysis

Should a startup think of SWOT Analysis a few months into business?

varun sharma answered: Sure, it's always good to do SWOT at any point of time in business. It gives you a perspective on what's going right and what might go wrong. Critical it is to undertaking enhancements in your business and marketing strategy. It can also drive you towards innovation. Go ahead and do that!

11 answers • about 5 years

Fundraising Online Marketplace Seed

What should we do to secure more seed money for our startup?

varun sharma answered: Investors fund businesses that show promise and a handful of bookings wouldn't cut the deal. How are you going about marketing and branding it? If you have a strong website that offers flawless experience, then, the right marketing strategy can be the game changer to attract the target audience as well as investors. If you can share what you have been doing in the past 6 months, I can list out the ones you are missing out on. To get out the tight spot, I would recommend that one of you should get a job and the other one continues working on the startup. If you truly believe in the idea and there is no market leader, then, don't shut down. Look for other sources of raising money. Good luck!

4 answers • about 5 years

Landscape Construction

How do I take my landscaping business to the next level?

Diana Richardson answered: Always ask for reviews. If you're getting lots of small jobs that means lots of new, happy customers. Make sure to ask them for reviews on Google and/or Facebook. Also, start advertising. If you are using a CRM for the small jobs you can use that audience list to create a 'similar audience' on Facebook for advertising. Also use Google Ads and create a campaign around your demographics and keywords that bigger jobs would represent. Good luck!

8 answers • about 5 years

Crowdfunding

How do I raise the needed capital/funds to kickstart a hybrid visibility face cap production?

Nicole Chery answered: By learning how to be resourceful. Getting the money you need from the people who have it. Take a current look at your assets and if you can use them to secure funds. Look at your network is there people who may be interested in investing. Bootstrap, start a kickstarter, low interest business loan, competitions, get your early adopters to pay prior to receiving your product. Resourcefulness is a key factor to getting more money.

2 answers • about 5 years

Start-ups angel investing Business Strategy

How should I find investors for my Medical Tourism startup company?

David Favor answered: Er... You don't require investors, you require customers. I know many people running this type of business. Startup cost is $0. Well, whatever your site hosting costs every month. Best starting point is just to research other Medical + Dental Tourism companies. Clone what they do. Pay your time generating clients, not looking for investors... which you don't require... which will ask for a large chunk of your business... and likely won't talk with you, if you're just starting. Intone this mantra all day long... Customer not Investors... Customer not Investors... Customer not Investors...

4 answers • over 5 years

Sales Marketing Strategy Customer Acquisition

What would be the best way to signup local businesses to a new influencer marketing platform?

Jeffrey Mark answered: Having sold to these businesses in a variety of capacities I agree demonstrating the value and benefit to them can be quite challenging. The smaller a business is the more cautious they will tend to be with their limited marketing dollars. My advice is to focus on low risk strategies where you offer value without commitments from them to build a relationship. Make them give you a killer offer to maximize the effectiveness of your campaigns (Free is a magic word). Once they see the direct response to your efforts let the fear of loss do the selling for you. Also ATTRIBUTION (think tracking) is key to getting past the hook point. I may be of service in refining your pitch. Thanks!

5 answers • over 5 years

Business Strategy Online Marketplace Platforms

In a two sided service marketplace for freelancers what should be the Go-to strategy or the best way to reach the target audience ?

Travis Morrison answered: First of all, congrats on starting your business! I was head of product for a marketplace company in the hiring space for 4 years so I have a significant amount of experience building a marketplace similar to yours from the ground up. I also know how challenging it can be to reach your customer base! These types of businesses are extremely fragmented and so it can be difficult to reach "critical mass" where your cost per new customer drops significantly. Here are some suggestions: 1. Study your competition. There are plenty of other marketplaces out there like yours (at least given the brief synopsis above) so you can see what has worked for them by studying their public growth tactics. Are they relying heavily on Google AdWords? Do they put out a lot of content that gets significant traffic? Do they have strong referral programs/rewards that seem to be successful? Take a look at these and assume that anything they are doing is at least worth a test for you 2. With any marketplace it's incredibly important to grow both sides of the market (supply AND demand) at similar rates, otherwise one side will not be happy (and if they aren't happy they won't retain). Because of this, I would be hyper focused on your growth by either field/location/etc. Don't try and build your entire platform across all categories at once. Start small with one or just a few key, high demand, categories and focus all of your marketing budget/attention at these demos. If you spread yourself too thin no one will be happy. 3. Rely on what I call the "second mover advantage". Because there are other platforms doing similar things, find ways to use those platforms to grow your own. Contact freelancers on the other platforms, or post your own projects that eventually lead people back to your platform. Make sure you aren't violating terms of service, but do everything right up until that line to bring customers from more established platforms over to yours: offer incentives, discounts, even operate at a loss to get your first customers on board. You are lucky that you don't need to build demand in this sector from scratch so use that as an advantage. Good luck, and if you'd like to discuss further let me know!

7 answers • about 5 years

Crowdfunding

i am looking for crowdfunding to upscale the only existing ice skating rink in Harare zimbabwe

Alex Stoj answered: To say thats a good idea or if it will work? You can't. It all depends on the location, History, and Audience it attracts. If people aren't paying for something currently they're not going to want to have to start. Start off do the research.

2 answers • over 5 years

Funding Raising Venture Capital angel investing

When sending out a teaser for seed money, if we manage the process ourselves instead of using an investment banker, will we be taken seriously?

Saptarshi Nath answered: Since you mentioned you're raising a seed round, I strongly suggest not using an investment banker. At the seed stage, VCs are investing in you more than your business—putting a banker in the middle will do you a lot of disservice. IBs are typically used for Series B and beyond. I also noticed that you call yourself an engineering services firm—typically services companies don't make good VC fundable businesses. If you have a product that you can spin off and raise money for, that might be more attractive. Happy to chat in more detail about the fundraising process if you wish.

7 answers • over 5 years

Scheduling

If a call is scheduled and the client does not show up for the call, are they charged?

Assaf Ben-David answered: Clarity's terms of service state that: "You (as a Seeker) may cancel an Appointment without penalty; provided, however, that you have not already initiated the call with the Expert via the Services. You (as an Expert) may cancel a scheduled Appointment without penalty at any time." I personally think that if the cancellation is done up to about 3-4 hours before, then it's reasonable not to charge, but anything less than that should come with a partial cancellation fee. I personally spend anywhere from 10-30 minutes preparing for a call in order to promise the most value for the caller. I don't expect to be paid for this time, but if the caller doesn't cancel and just doesn't show, there should be a cancellation fee. Alternatively, each user (including experts) should have 2 'no-shows' after which they get blocked. If it gives you any comfort, I know that the caller's 'Clarity Score' is negatively effected.

7 answers • over 5 years

Tech startups and entrepreneurship Business Strategy Internet Business Strategy

What is the best strategy to improve the analytics for my subscriber CMS platform for my startup?

Kenneth Wolstrup answered: I think it makes total sense. If you provide some standard dashboards with number of messages over time and similar, you can get everybody started. And it will give you a platform to interact with the subscribers. In my view, that is the cheapest and most low-risk way of developing it - to work with your customers. No way to know now, whether high level of sophistication is needed. Consider doing your interaction as a blog, a support community or something similar to formalise the interaction. That would push yourself forward as well, and put a face on your service. If you are cloudbased, you can do frequent launches of small changes in the analytics, and talk about them in your community. Also, consider looking into the thoughts of Design Thinking, which would give you different tools for teasing out the thoughts in your community. Good luck with your subscription platform!

6 answers • over 5 years

Lead Generation

What lead generation strategies have worked best for you?

Diana Richardson answered: Oh man, this is such a complicated question because it depends on the industry. I've worked with dealerships to OEMs to gyms to dentists and retailers - and it all depends. Doing a combination of digital and direct is always a great place to start because you have options under both categories. Try running a Google campaign while also cold calling. If that doesn't drive results, try Facebook and networking. The point is to experiment to find what works for you. You might have a strong in-person skill set where others might excel with ad copy. Use what you do best and keep at it! And keep trying new things. You'll find it!

11 answers • over 5 years

Marketing Strategy Information Technology Education

UDEMY: How to detect which niche is still profitable?

Jo Ellen Newman answered: I've had great experience as a user of Udemy and write my own courses but offer those privately for my clients. It's always better to build a course that answers a specific need. Think about the avatar for your business. You can't meet everyone's needs. Build a course with no more than 8 segments or modules with 4 - 8 learning segments within each module. You will allow the user to achieve rapid and measurable results by completing each section and ending each module with an assessment (quiz) that further validates learning the skill. Udemy is easy to use so you will have a broad audience looking for specific needs.

7 answers • over 5 years

Fundraising

We are interested in fundraising but do not find people who could advice us on how much, what people should we contact and how to do it

Guido Giordano answered: Hi, the essential thing before fundraising is to understand if you are "investment ready." Fundraising is a full-time job and a lot of startup waste time and resources trying to fundraise when they can't (the basic metrics are not there). So step number one is to check if you have the essential elements to start the conversation with a potential investor. Then you need to start working on all the investment material. When you have all the investment material in place you can start connecting with investors.

3 answers • over 5 years

Online Marketplace Legal Services Platforms

what is the best solution to increase engagement in the supply side of a marketplace?

Guido Giordano answered: I would try to contact lawyers directly, pointing them out to specific potential clients on your platform. It's a labor-intensive job but be sure that after they get their first client on the platform, they will stick around. I would target "fresh" independent lawyers that are trying to build a career. They are looking for a client base and are hangry.

5 answers • over 5 years

Fundraising Business plan Startup Consulting

What sort of expert do I need to advise me on my start up business plan and fund raising? And actually help put together the plan.

Guido Giordano answered: Hi, you need someone that has done investment before. An investor is better than a startup founder that has raised capital. An investor looks daily at a startup pitch and knows exactly what are the key elements that a pitch need to be interesting. Fundraising is a full-time job and a lot of startup waste time and resources trying to fundraise when they can't (the basic metrics are not there). So step number one is to check if you have the essential elements to start the conversation with a potential investor. Then you need to start working on all the investment material. When you have all the investment material in place, you can begin connecting with investors.

8 answers • over 5 years

Investments angel investing Research

What is the best channel or strategy to find people looking to raise capital?

David Favor answered: Read Dan Kennedy's + Bill Glazer's books to start with. Speak at https://Meetup.com events + tech/niche related conferences.

3 answers • over 5 years

Business planning Management Management Consulting

If business managers perform the same roles and functions globally, why then do organizations fail?

Assaf Ben-David answered: Interesting question, but I doubt anyone humble enough will be able to answer it in a few lines. I'll use an example from sports to answer: all baseball/soccer/football teams have the same amount of players (on the field) and the same roles/positions. They usually also have a similar amount of managers. Why then do some teams succeed and others fail? The answers are one, and most often a combination, of the below (the bigger the organization/team, usually the more reasons): 1. Individual talent (of the employees and/or of the managers). 2. Lack of experience (of the employees and/or the management). 3. bad fit of the business for the market (this could be a bad fit in general, or just at the present time). 4. (the manager) Not knowing how to inspire and motivate your team. 5. The manager's managers not knowing how to inspire and motivate the manager. 6. Not enough money (this is often used as an excuse, but can often be a legitimate reason - there is only so much a person can do with a limited budget) Many excellent answers have been written on the subject, and I am sure that they are more elaborated that mine. A good start would be "The One Minute Manager" - it's old, a bit 'corny' and has some generalizations, but as I said: it's a good start. I've successfully helped over 300 entrepreneurs, and I'd be happy to help you if you need. Good luck

4 answers • over 5 years

Customer Acquisition Revenue & Profit Growth Growth Strategies

What are the unit economics of companies like Well being Escapes?

David Favor answered: You can easily search online + find individuals running Solo companies (0 employees) making 6-7 figures/year doing this. Just find a few. Pattern your business after theirs.

1 answer • over 5 years

Finance

What are the 3 most important growth indicator/KPIs for a revenue-sharing B2B SaaS company?

Rebecca G Brizi answered: Don't start with the KPIs, start with the responsibilities. Think of everybody in your business and list out what your performance expectations are of each person. Then determine how you will know if those expectations have been met: what are the outcomes you will track for each. Those are your KPIs. For example: you expect your sales people to sell. That is a fine starting point. But what does that mean? - Do you expect new clients? And if so how many? At what value? - Do you expect return business? How much? How often? - Do you expect up-sells? How often? - What activities to expect to see to lead to these results? - How many clients do you expect to see? What percentage of business is new, versus old? Are you high value low volume or the other way around? This will be a more effective way to find realistic measurements that are both easy to track, and easy to share and "sell" to your employees.

4 answers • over 5 years

Real Estate Investment Real Estate Transactions Real Estate

How can I be a silent co-investor on a residential property without being on title, yet still having security and legal claim to my asset share?

Rachel Hernandez answered: You may want to look at other lenders and options. See if you can find one that will allow you and your friend to set it up the way you described. Another option is to look for private lenders to fund your deals. Hope that helps!

3 answers • over 5 years

How can I connect my LinkedIn Profile to my Clarity Expert account?

Diana Richardson answered: I had the same question. Clarity told me it was a bug in their system right now and it will be fixed soon. That was a month ago.

3 answers • over 5 years

Digital Agency Growth Strategies Customer Acquisition

What customer acquisition strategy (or strategies) is the most effective for a young digital agency in terms of the price-quality?

Richmond Eke answered: Having effectively run a young digital agency as well and growing revenue by over 400% within 6 months, I will share what worked for us. Word of mouth remains your best customer acquisition channel. Referrals paved a way for us in an industry that was already overcrowded. How did we achieve this? We did three things. 1. Niche Marketing: We offered our services strictly to the growing startup community in our city. This tightly knit community who watched each other's moves closely began to notice our work on other startups and reached out to achieve same results. We spent $0 on marketing at this point just by doing this. 2. Free! Free! Free! - Give out free items but be strategic about it. A unique way we applied this was by finding influential business leaders within the startup community and offering them our service for free - A free explainer video. Who says no to free stuff? Most of the CEOs and founders we reached out to were 'delighted by the honor'. In turn they became our brand advocates as they were very pleased to tell other people about us, most especially at speaking events. This strategy alone accounted for 40% of our revenue. 3. Brand Positioning: This strategy is the most effective. It hinges on the idea that by making your agency an expert in a certain field, you make your agency a lead market. People like to share their problems with experts who they believe know and understand the problems best. You can easily do this through many ways, here are some unique ones: 1. Industry thought leadership Articles. 2. Gaining massive press exposure (Everybody wants to work with the popular brand) 3. Distributing Free guides on topics your target audience cares about. I hope this helps.

4 answers • over 4 years

Growth Hacking Growth Strategies Business Strategy

How does one grow a highly unique business or a personality driven venture that has rejected growth-hacking, ppc ads, social media and all?

Diana Richardson answered: The same way companies grew before there was the Internet — boots on the ground, people-to-people networking, outbound sales outreach and time.

3 answers • over 5 years

Business Strategy Blogging Course Creation

Which is smarter, and why: Building an audience with free content, versus selling knowledge?

Assaf Ben-David answered: Hi, First of all, based on the informative manner in which you phrased your question, you seem very intelligent and business/internet savvy - so either way, I'm sure you'll do great. Answer: I would go for both. Why? Because they are not exclusive to each other. Some people will just want to read about a specific subject/issue/solution within the field, and others will want to read the entire e-book. Also, some people like to have a book layout, versus others who prefer reading short posts. The online concern with an e-book is the re-publishing of the content by a third party - but if you release the eBook only after you publish most of the content on your website, this won't be a problem because Google recognizes who published the original content first. If the above us not an option because of the specific subject you're covering, then I would go with the online resource option (and not the e-book). The eBook is a once off profit model, whereas you could probably sell numerous products/services on the website (I would of course need to see all the numbers to give you a 100% answer). p.s.: if the business has a lot of potential (backed by numbers), I would be willing to consider a small investment (if this interests you). I've successfully helped over 300 entrepreneurs, and am happy to help you as well. Best of luck

5 answers • over 5 years

New Business Development New Client Acquisitions Software Development

How to attract more corporate clients if you are a small software development company but have a proven track record?

Peter White answered: Great question! This is a similar issue all enterprise-focused companies face, which I've experienced many times. I'd recommend creating content that leverages your experience: 1. Create detailed case studies about each of your large projects, featuring the customers branding clearly. Seek permission before doing this, 2. Create white papers for each of your key learnings from the project. For example, I'd love to know how Russian law impacted your project - "Developing software that complies with Russian data protection law in 2019' 3. Create short blogs which summarise the white paper, ideally with a video. Offer the whitepaper as a download in exchange for an email. 4. Promote the blog posts on LinkedIn with paid advertising, aimed at your ideal customers. Happy to jump on a call and discuss how I've successfully used to approach to win customers.

5 answers • over 5 years

New Business Development New Product Development New Client Acquisitions

How to attract more corporate clients if you are a small software development company but have a proven track record?

Janusz Zdrojewski answered: Hello! Firstly you need to decide whether you're targeting larger or smaller corporations. Approaches will need to differ because the larger the organisation, the more formal the process and the more gatekeepers to go through. I've noticed you mentioned Russian legislation - I successfully sold in the CEE market before and can share my expertise of both selling into CEE and the wider EU. I'm now in a position where I pick vendors and approve engagements so you'll get a 360 degree perspective on that. One thing to mention is that retail tactics won't work with most corporates. This is true the bigger your target client is. The main angle to play is specialism and delivery efficiency - happy to expand on both.

4 answers • over 5 years

Email List Building Event Management Company Culture

How or where can I go to find out which companies have annual company retreats for staff and how much they spend for it?

Ann w answered: I would directly contact a list of companies and try to get a direct answer. Of course, you can try googling since you can find just about anything on the web. Give me a call for more advice.

4 answers • over 5 years

Marketing Strategy Digital Marketing Social Media Marketing

Where do we begin to get our first sales for our curated yoga wholesale website with a limited budget?

Melissa Kilbourne answered: Quickest way to drive traffic is either Google Adwords (SEM) or Facebook Ads, however, with a limited budget you can't guarantee sales (you will be paying per click). This is also a great place to test different copy, images, or audiences to see what works best for your website. A great way to spend marketing budget when you are first getting started and on a limited budget is affiliate marketing. Basically you pay a commission to other sites that drive sales for you (pay per sale model) or when someone submits a lead form (pay per lead model). This is not the fastest way as you need to structure your program and find affiliates, but you typically don't start spending your budget until sales are coming in. Niche markets are usually a good fit for this so your yoga should align nicely. Shareasale is the largest when you are just getting started but this article has an aanalysis of some other options as well. https://growtraffic.com/blog/2016/09/affiliate-alternatives-shareasale

4 answers • over 5 years

Marketing Strategy Marketing

What kind of service or product can be the best fit to run co-marketing with a company which provide UI/UX review of websites and mobile apps?

Janusz Zdrojewski answered: Hello! You need to consider where UI and UX come in and why. Typically, by the time UI/UX is designed and then reviewed a range of activities must've taken place, e.g.: (1) Someone defined the proposition, product or service which the UI/UX is supposed to satisfy. (2) Someone created a project around the UI/UX design and implementation. (3) Someone created a blueprint for integrating the UI with existing systems and thought of ways to streamline UX across products or services. If you provide services in any of the above, they will constitute a value-add to UI/UX. One obvious angle to play, if you're doing reviews, would be to try and determine why UI/UX fails to achieve what your client wants. This presents a broader methodology improvement opportunity for your client - a valuable lesson. More than happy to share some of my experiences delivering UI/UX changes as parts of digital transformation. I've also authored standards and guidelines for UI/UX design for large corporations so know what can go wrong and what would sell as a complementary service to your reviews.

3 answers • over 5 years

Merchant Services Payment Card Processing Credit Cards

High-Risk Merchant Payment Processing: How to work with ISO's offering card processing.

David Favor answered: Setup your business as a pass through. You run the transactions + charge a fee. Likely, for the businesses you mention, they'd be happy to pay a premium fee... as you will be the only payment processor to accept their transactions.

2 answers • over 5 years

International Marketing International Development Book Publishing

How do we research market need as well as marketing channels in Singapore and Hong Kong?

Arthur Cho answered: It depends on your budget. Companies like Nielsen or other international market research companies had offices in these cities and they offered professional research services. However, many successful teams in the region would build their own research projects in-house. If you are in a budget, you can try free tools like Statista to get a sense of the publishing market. If you want to dive deeper, you can come across with a bunch of Chinese content (e.g. http://ipubl.com/site/gjcb/bg/info/2017/840.html ), which you may need some help; for user interview services, that is not as popular as the west, it may be better if you just hire some part-time helpers to conduct interviews for you. Marketing channels are highly diverse, there are lots of "agencies" in the region claiming they offer "all-in-one" packages, but they are more focused on executions/ creativity inputs instead of the actual outcome, which should be aware of.

3 answers • about 5 years

Product Development Product Strategy Business Strategy

Who can help me pivot my business amidst commoditization in a creative services company?

Assaf Ben-David answered: Hi First of all, the fact that you're asking this question is very good (stage one of the solution). Second, without hearing more details, it is very difficult to provide an educated answer. Therefore, I am willing to offer you the following: 1. Send me more details of your business + what you think the problem is + what you think could be a solution (I intentionally want to hear YOUR take on things since business owners usually have good insights to their own industry). 2. I will then probably follow up with 2-3 clarifications questions. 3. Then, if I feel that I can be of value, I will suggest a short call during which I will give you my advice. If I don't think I have any valuable advice, I'll just give you my humble opinion by email, and all the above is free of charge (except for the few minutes that you have to invest in writing the emails). I've successfully helped over 300 entrepreneurs, and I'd be happy to try and help you. Best of luck

5 answers • over 5 years

Search Engine Optimization (SEO)

Where can I find quality SEO tips?

Amit Arora answered: A really good place to start is by listening to Neil Patel and Eric Sui’a podcast called Marketing School. Few other resources are: - Brian Dean YouTube channel Backlinko - Moz.com and their YouTube channel on whiteboard Friday’s - Matt Diggity and his blog - Lion Zeal Podcast - Searchengineland.com

7 answers • over 5 years

Investments Start-ups Entrepreneurship

How can I find a co-founder on a very limited budget?

Assaf Ben-David answered: Hi, Before giving you the practical tips, it is important to first point out 3 things: A) You should be 100% sure that you really need a co-founder (versus using a freelancer or employee which may be sufficient). B) Investors usually take a deep look into the team and prefer founders that have worked together for some time and/or know each other for a minimum period (preferably those who’ve already experienced difficulties together before). C) There is a reason that CBInsights found that the third most common reason cited for startup failure is “not the right team” and that the most common agreement that I draft as a startup lawyer/mentor is a ‘separation agreement’. The reason being that most co-founders eventually split – and not under nice terms. In most cases, freelancers/employees can do what you need (perhaps the only exception is having a CTO when trying to raise capital from VC’s – and even this depends on the type of startup). Regarding a limited budget, I am not sure why you feel that you need money to find a co-founder? If you have an idea/business that you truly believe in, and it has potential, you should be able to pursuad people to join you (in exchange for share/equity and/or future profits). How to find a co-founder: 1. Go to networking events - some of which are dedicated to “co-founders dating/matching” - try www.meetup.com for this. You can also try www.founderdating.com or www.cofounderslab.com or http://www.founders-nation.com or www.founder2be.com 2. Take part in chats in relevant forums (depending on the type of co-founder you’re looking for). 3. Consider joining accelerator/incubator programs for startups/entrepreneurs - some of them connect between founders. 4. Contact head of programs at universities and tell them what you’re looking for. Today, many universities and cities have startup programs with a lot of talented participants (or speakers) who might be the perfect co-founder for you. 5. Talk to friends and family and let them know that you’re looking. This helps expand your network. Post a message on www.LinkedIn.com . I've successfully helped over 300 entrepreneurs. I'd be happy to help you. Good luck

4 answers • over 5 years

Building Customer Loyalty Customer Loyalty Management Customer Loyalty

How to implement and keep track of gift card and customer loyalty system without incurring much costs?

Brandon Walzer answered: Are you tracking when you sell them and the value of them? What kind of POS system are you using?

1 answer • over 5 years

Crowdfunding Book Publishing Children's Books

Which crowdfunding site should I use for a creative project?

Roy Morejon - Kickstarter, Crowdfunding, DTC Product Launch Expert answered: Over 8,000 children's books have been funded on kickstarter successfully (https://www.kickstarter.com/discover/categories/publishing/children's%20books). As you look at those that are most funded (https://www.kickstarter.com/discover/advanced?category_id=46&sort=most_funded&seed=2605499&page=1) Like Rebel Girls Series, you can see that successfully building a tribe on the kickstarter platform, can have long-standing positive business growth, by tapping into that community again, for your next book.

1 answer • over 5 years

Qualifying Prospects Lead Generation Cold Calling

What method of Brain Storming should I use when looking for COMMITTED leads?

Hans Peter Jeschke answered: So, you are looking for leads to call you. That's a very good idea. Cold calling is not the solution. Don't get me wrong, cold calling works. I have successfully built a company using cold calling. But that was some time ago and now it's extremely difficult to get people on the phone. The solution to this is lead generation using LinkedIn. You can search for your ideal customers, request a connection and once accepted start a dialogue. This works. I have personally closed over 6 figures in business this way and my students and my clients as well. LinkedIn can also be used to make people connect with you and request your help. I am happy to jump on a call with you and explain how this all works in detail and answer all your questions.

3 answers • over 5 years

New Business Development Business Strategy Corporate Tax

Hong Kong vs Singapore, where to register a business in terms of foreign friendliness, cost & tax efficiency.

Ogbonyenitan seun adebayo answered: China. Becuse there is no minimum capital requirement for setting up a Hong Kong entity, while Singapore requires a minimum of SGD 1

4 answers • over 5 years