I have designed and developed a user and subscriber based messenger application that i am launching in the next 2 months. I have added analytics for subscribers to extract basic information to analyse. The reason for not developing a sophisticated analytics function is that the subscriber base is so large and diverse that i want to develop a one for all fit. My intention is to add general improvements to the analytics as subscribers requests are made. Is this a good strategy. My worry is if the analytics are so basic, it might not attract subscribers to subscribe. I am looking for advice from anyone who is experienced in this field.
I think it makes total sense. If you provide some standard dashboards with number of messages over time and similar, you can get everybody started. And it will give you a platform to interact with the subscribers. In my view, that is the cheapest and most low-risk way of developing it - to work with your customers. No way to know now, whether high level of sophistication is needed.
Consider doing your interaction as a blog, a support community or something similar to formalise the interaction. That would push yourself forward as well, and put a face on your service.
If you are cloudbased, you can do frequent launches of small changes in the analytics, and talk about them in your community. Also, consider looking into the thoughts of Design Thinking, which would give you different tools for teasing out the thoughts in your community.
Good luck with your subscription platform!
You might consider doing a free month or two or three.
The people who stay are happy.
The people who go, do an exit interview, asking what you can do to bring them back in the future.
You may find analytics is only important to you.
Tip: Never guess what customers think they need. You'll almost always be wrong. Just ask them. Then provide what they ask for... well... only if many ask for the same thing. If all your exit interviews provide some different answer, ignoring them might be best.
Big Tip: During free period, send some 1x-3x per week email course materials providing tips/tricks/traps for using your tech. In each of these email, just ask... "What features can make your life easier, that we can add to our platform."
Again. Never guess. Just ask.
Another reframe could be finding ways to make your basic analytics useful. If a subscriber sees a certain piece of data, what does that tell them they should do? Even the most basic data can be incredibly useful if paired with useful suggestions. I don't know much about your app, of course, but this is just a thought.
I understand you developed application where you need to add Reports/Analytics for your subscribers to access. You need below steps
1. Business Intelligence report embedding with Single Sign on(SSO) with your application.
2. BI tools may be Power BI/Tableau/Google Data studio.
3. You need a Analytics where multi user can login the same dashboard but with user security (Each user can only look at their own data)
One of the biggest impact you can make with BI reports are flexibility, Interactivity and you can also charge customer who required custom Reports(At some point, they required anyways). Most of the biggest winners in the market use BI for acquiring more customers.
This is Power full example for Advanced Analytics
https://public.tableau.com/profile/a.for.analytic#!/vizhome/RetailPromotionalAnalytics/PromotionalAnalysis
AforAnalytics is a fastest and leading Analytics company on Planet Earth. There is a plan for Micro/Mini/Medium/Large sized companies.
Have u ever heard Business Intelligence Reports services starting from $1,000?
www.aforanalytic.com
The number of data sources that are available is growing every day. For some of us this might be a good thing, but for many digital marketers it brings up a lot of challenges to deal with. 70% of business executives say sales and marketing analytics are already very or even extremely important. The job of a digital marketer and analyst is not to come up with a lot of fancy-looking reports that contain tons of data. In my opinion, data is just input. You need to answer what the numbers mean to your business and what action should be taken to improve the most important metrics of the business. Every business is different and should be treated in a unique way. You need to think in advance about what is important for your business. You can easily waste hours of your time by getting lost in your data. And coming up with “insights” that are already known or not deemed important can be highly frustrating as well. Digital analytics tools like Google Analytics come with a lot of built-in segments and provide you with all the freedom to customize them to your needs. The way in which you present your data will make a huge difference in the outcome. This will turn your data into insights and profitable business decisions. Treat any obstacles first and improve the communication between the business and analytics leaders.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
