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MenuWho can help me pivot my business amidst commoditization in a creative services company?
What type of person am I looking to talk to? Product development? Brand strategy? Innovator?
Answers
Hi
First of all, the fact that you're asking this question is very good (stage one of the solution).
Second, without hearing more details, it is very difficult to provide an educated answer. Therefore, I am willing to offer you the following:
1. Send me more details of your business + what you think the problem is + what you think could be a solution (I intentionally want to hear YOUR take on things since business owners usually have good insights to their own industry).
2. I will then probably follow up with 2-3 clarifications questions.
3. Then, if I feel that I can be of value, I will suggest a short call during which I will give you my advice. If I don't think I have any valuable advice, I'll just give you my humble opinion by email, and all the above is free of charge (except for the few minutes that you have to invest in writing the emails).
I've successfully helped over 300 entrepreneurs, and I'd be happy to try and help you.
Best of luck
I'm going to answer this question in a broad manner, since you haven't mentioned what your current business is about and why you want to pivot. If I were you, I'd talk to other founders who have been through the same quandary at some point, maybe someone who's in a similar industry and a few years ahead of you.
Creative services and agencies are ripe for disruption. My view is that they are going to be replaced by product and venture builders. But knowing what product or venture to build is not simple—if you are already running a creative services company, it may be worthwhile talking to your clients to see what their top challenges in the field are. Don't start thinking about a solution just yet. Identify the problem worth solving first.
I'll be happy to chat in more detail if you'd like. I work with and advise deep-tech companies at Entrepreneur First and would love to spend some time talking about mental models you can use (and when not to use them).
Read and listen to everything you can by David C. Baker and Blair Enns. This is their beat.
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