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Hi, the essential thing before fundraising is to understand if you are "investment ready." Fundraising is a full-time job and a lot of startup waste time and resources trying to fundraise when they can't (the basic metrics are not there). So step number one is to check if you have the essential elements to start the conversation with a potential investor. Then you need to start working on all the investment material. When you have all the investment material in place you can start connecting with investors.
Steps. It's a process until you get to revenue neutral. Look at your plan and determine how much you need to get through phase 1. As you approach the completion of phase 1 (or start running out due to unforeseen issues), launch phase 2. This effort will show present investors that you can achieve key milestones (or deal with adversity), plus you might be able to increase the company valuation and, thus, reduce dilution.
