Hello!
I want to get started creating two or three courses on Udemy. Of course, I want to be successful, therefore i need to position these courses right in their niches. I need someone who can tell me if I can go "broad" with creating a course about "Learning strategies" in general, or if I have better chances if I am more specific, for example "focus strategies for students". In short words: I need an expert for the Udemy Marketplace. Can you help me? Thank you.
I've had great experience as a user of Udemy and write my own courses but offer those privately for my clients.
It's always better to build a course that answers a specific need. Think about the avatar for your business. You can't meet everyone's needs. Build a course with no more than 8 segments or modules with 4 - 8 learning segments within each module. You will allow the user to achieve rapid and measurable results by completing each section and ending each module with an assessment (quiz) that further validates learning the skill. Udemy is easy to use so you will have a broad audience looking for specific needs.
I am a successful Udemy course creator and producer. Udemy offers a too that can run a search on any ideas you have and give you some results that are based on the data they have collected regarding different course ideas. This tool is made for the purpose of helping creators make good decisions for courses.
You will have better success if you go specific, especially if there are other courses in that topic already. Something the above mentioned tool will tell you.
I am an expert in the Udemy Marketplace as well as other course work marketplaces and platforms and would be happy to consult you. I am sure I can help. I invite you to book some time.
Robert Lunte
Don't chase "profitable" right off the bat. Teach what you know best. If you're from a developed nation, "profit" can be a hard target.
You'll discover more as you go. Don't invest too much time and money at the beginning as well. Start with simple gear and straight forward techniques.
Online courses are created with the mindset that students learn something useful after watching every video, every section, and every course. Niche courses do better on Udemy I believe, "focus strategies for students" would sell well as compared to 'learning strategies" since the later is vague and doesn't attract a specific audience.
Udemy is fine + I've had far better sales doing my own leadgen, marketing, sales than relying on Udemy.
There are so many ways to find good niches + do effective leadgen for various niches.
I'd say book hour calls with many experts + just take a deep poll of how people accomplish their leadgen, marketing, sales.
Also... very important... stick with markets where you already have affinity.
Dan Kennedy's + Bill Glazer's books will likely help with the basics.
My suggestion would definitely be to go as specific as you can. You should start by serving the minimum viable market.
Your product will not be for everybody, but it it will be for a few. If you create the course specifically for this target audience, it will be customised for them and the value for the target audience will be higher.
Think of it in that way: If you put a drop of ink in the ocean, the ocean will not turn purple. If you put a drop of ink in a swimming pool, it will change the colour. So the key is to find a swimming pool first. Then scale up later.
Very crucial for your success on Udemy is the quality of your course. You are facing quite some competition on this platform. Make sure your intro videos are very appealing and you are highlighting the benefits for your students in a clear way.
If you want to know more, please feel free to schedule a call.
Cheers and have a good evening
Hello Otatade Okojie here Marketing and sales will always be a profitable niche because they are relevant, they are key and in consistent demand. A marketing course on udemy with bitesized manageable and animated syllabus engaging content, illustrations, including one with sales , some data, and some analytic, how to strategy tips, and ideas, pitch ideas, how to turn around rejection ideas, how to close ideas, how to Monetise products on different platforms, and work the algorithms, will always be a hot sell. Audiences love this type of content. Sales challenges them, it forces them to engage, it forces them to connect, to step outside the bracket and outside their comfort zone. Marketing teaches them how to build profile, how to be seen, how to translate content into viable commercial products for economy.Research first of all what challenges your candidate is looking for? What would you like to sell them? What courses could add value , could make an impact? Could give them more transferable skills. Could these courses give them a job that your providing, improve their sales skills, their business to business engagement, their leadership skills, their commerce skills, maybe you want to teach about branding? What impact could your course have on their finances? How could you improve their life providing more access?
Creating successful courses on Udemy involves careful research and strategic positioning. Here are some steps and tips to help you identify profitable niches and decide whether to go broad or specific with your courses:
### Steps to Detect Profitable Niches on Udemy
#### 1. **Research Existing Courses**
- **Browse Categories**: Explore various categories on Udemy to see what topics are popular. Pay attention to the number of courses, student enrollments, and ratings.
- **Analyze Top Courses**: Look at the top-rated and bestselling courses in your area of interest. Note their content, structure, pricing, and student feedback.
#### 2. **Keyword Research**
- **Udemy Search**: Use Udemy’s search bar to enter keywords related to your course idea. Check the auto-suggestions for popular searches.
- **Google Trends**: Use Google Trends to see the search volume and trends for specific topics over time. This can help you identify rising or declining interests.
#### 3. **Assess Market Demand**
- **Enrollments and Reviews**: Courses with high enrollments and positive reviews indicate strong demand. Compare these metrics across different niches.
- **Course Creation Frequency**: New courses being created frequently in a niche suggest ongoing demand but also higher competition.
#### 4. **Evaluate Competition**
- **Competitive Analysis**: Examine the competition level in your chosen niche. A highly competitive niche might be challenging to break into, while a niche with little competition might indicate low demand.
- **Gaps and Opportunities**: Look for gaps in existing courses. Are there topics that are underserved or missing? Can you offer a unique angle or improved content?
#### 5. **Student Feedback**
- **Review Analysis**: Read student reviews on existing courses to understand what learners appreciate and what they feel is lacking. This can give you ideas on how to differentiate your course.
- **Q&A Sections**: Explore the Q&A sections of popular courses to see common questions and challenges students face. This can help you tailor your course content to meet these needs.
### Broad vs. Specific Courses
#### Broad Courses
- **Pros**: Attracts a wider audience, more versatile content, and potential for higher enrollments.
- **Cons**: Higher competition, harder to rank, and may lack depth in specific areas.
#### Specific Courses
- **Pros**: Less competition, easier to rank, meets the needs of a targeted audience, and can establish you as an expert in a niche.
- **Cons**: Smaller audience, limited scope, and might require more effort to market.
### Choosing Your Niche
1. **Passion and Expertise**: Choose topics you are passionate about and have expertise in. Your enthusiasm and knowledge will reflect in your teaching and engage students.
2. **Market Need**: Ensure there is sufficient demand for your niche. Use the steps above to validate market need and potential profitability.
3. **Competitive Advantage**: Identify what unique value you can offer. This could be through unique content, teaching style, or additional resources.
### Example Analysis
1. **Broad Course**: "Learning Strategies"
- High competition with many courses already available.
- Potential for large enrollments but difficult to stand out.
- Requires comprehensive coverage of various learning techniques.
2. **Specific Course**: "Focus Strategies for Students"
- Less competition, easier to rank.
- Targeted audience (students) with specific needs.
- Easier to market through specific channels like student forums, study groups, etc.
### Tools and Resources
- **Udemy Marketplace Insights**: Use Udemy’s own tools to see trends and data on different niches.
- **Social Media and Forums**: Participate in discussions on Reddit, Quora, and LinkedIn groups to gauge interest and gather feedback.
- **Competitor Analysis Tools**: Use tools like SEMrush or Ahrefs to analyze keywords and competitors’ performance.
### Conclusion
For creating successful courses on Udemy, thorough research is essential. Generally, starting with a specific niche where you can provide unique value and address a clear need might be more effective than going broad, especially if you are just starting out. However, if you have the resources and expertise, a broad course can also be successful with the right marketing strategy.
Would you like help with a specific niche analysis or advice on course creation and marketing strategies?
