Loading...
Answers
MenuWhat is the future of direct selling, and what trends should entrepreneurs watch for?
This question has no further details.
Answers
Direct selling is a marketing strategy that involves selling services or products directly to the consumer. Since this model does not need middlemen or fancy storefronts, it is optimal both online and offline.
Coming to your question, these are some of the future trends that are expected in the direct selling field.
>> Subscription programs
For businesses this brings repeat purchases, revenue and long-term customer relationships.
>> Membership clubs
Exclusive offers and membership perks will keep customers and distributors feeling privileged, adding to brand loyalty.
>> Sustainability initiatives
They greatly influence the purchase decisions of customers, especially the younger generations.
>>AI and data analytics
Predicting customer needs even before they realize it.
>> Blockchain
Blockchain ensures transparency and the much-needed security to keep data and transactions safe.
>> Live selling and interactive ecommerce features
Distributors can make real-time product demonstrations and address customer queries instantly.
>> Augmented Reality (AR) and Virtual Reality (VR)
Seamlessly rule out uncertainties and create memorable shopping experiences.
For a more detailed look at these trends and how they impact the direct selling industry, check out this guide on top technology trends in direct selling (https://www.epixelmlmsoftware.com/blog/top-technology-trends-direct-selling).
Direct selling is considered a low-risk business. It involves little capital investment while providing a flexible source of income. It is a business model that can accommodate both the new entrants and established leaders. With the best MLM software and new and innovative tools, many aspects of your business can be taken to the next level with much ease.
Direct selling either B2B or B2C has a very turbulent and volatile enironment for the forseeable future. If you manufacture your own product and can pass on cost increases then you are most likely ok, but your market will shrink as companies go out of business or as consumers are laid-off.
If you buy your product from a 3rd party the above complications rise exponentially.
If you provide a service, pricing and market shrinkage will be a problem.
In summary - unless you control your product, it's cost and your product is not price sensitive, you may want to proceed very carefully right now.
I want to chime in - I really feel a sense for “app- development” I mean think about how forward moving this is — having your own app dedicated to your product. A direct access point to you and your services. I really feel websites will eventually be a pastime, like old records players, cd, and dvd.
Related Questions
-
How do we get customers to skip the trial version of our B2B SAAS product and instead make the purchase directly?
You would want to hinge the purchase on a key feature that gives you a competitive advantage - and that is not fully incorporated in the trial version. I have advised SAAS Product Managers and your dilemma is certainly a shared one - getting customers to pick a) paid over free/basic/trial and b) getting them to pick the most lucrative package of the paid ones. If as you say, the software is complex, then we need some interface-based simplicity: try explainer videos for starters. http://www.powtoon.com/ So in sum - a friendly interface, and feature-based price marketing are two good places to start. Happy to have a conversation with you for further details.AB
-
I would like to hold weekly one-to-one meetings with my telesales team. What structure and questions deliver the best results?
It would be nice to know what you are selling, the sales cycle, the types of buyers, etc. This is important and would let me customize my answer for you. But, here are some generic thoughts. The problem with sales meeting is keeping it interesting for the people who are not speaking or giving their "update" and to make it a learning experience rather than an update of what they did. One thing that has worked very well with me to ask each person to come prepared to discuss these topics: 1. Give me three things you did this week that you think worked really well and you want to share with the rest of the group. 2. Give me three things you did last week that you won't do any more, that you think just are not working. 3. Tell us about the biggest sale you made last week. What made it close? What value proposition did the customer buy? How can you take what you learned from that and use it for all sales in the future. I work with a lot of inside sales teams helping them craft their messages and sales process with the goals of improving close rates and increased sales velocity. BobBH
-
How can you train yourself to sell more effectively if you consider yourself an introverted person?
This is just some personal advice, based on my own experience, from one introvert to another. Your question really caught my eye. Years ago, I had started telemarketing sales for a coupon book. I really struggled being successful at it. A couple years later, I took a job an in-bound telemarketing job for student loan consolidation (before Direct Loans took over), and I was outrageously successful. My key take aways from the experiences shaped my successeses for the restimate of my life. As introverts; we tend to be more sensitive to the body language and feelings of other people, have less confidence in our abilities and knowledge in a social setting, and must have a clear understanding and good reason for doing so, before acting. It wasn't until I was selling something, I knew would truly benefit the customer, that I became successful with what I was doing. The more I learned about my product and it's benefits, the more I sold. The underlying kicker is..... that I became PASSIONATE. For us, passion is an absolute must for success in sales. Since you are selling your own knowledge, you are already well educated in your product. If you feel any of the setbacks above factor into what you feel is holding you back, then shape your approach to overcome it. Lack in total confidence? We tend to be more realistic and fact based than extroverts. No amount of self-reassurance can change that for us, so fill those gaps with more research and don't stop learning entirely, ever. Fill those gaps until you truly believe YOU are the best solution for a customer, and that in not choosing your service, they are at an unrealized disadvantage. Have a clear understanding (actually map out) the benefits of what you are teaching the customer and the advantages in choosing you (what can you bring to the table?). That is where you will find your confidence, your success, and your passion. As an extra take-away, I have found, that shaping your situation to reflect the best qualities and advantages of your self, leads to greater success in life, rather than seeking to change what you feel is a disadvantage. (Of course, bad habits and negative traits aside) It's like this... Someone that trains their lack of musical ability will never be as great as another who trains the musical ability they were born with. :) Feel free to call me if you are interested in talking more about our type in business. I'll send you my VIP link for a free call. You will be my first on clarity!KH
-
I would like to build an experienced and skilled sales team, however I can't afford the base salary. How do I approach this problem?
What do you mean you can't afford a base salary? What has a higher priority in your spend plan than bringing in revenue? If you don't have enough to cover a base salary you are probably not ready to launch your company. In many cases the founders will do the sales themselves. In some cases offering sales people equity might work. But, few will work without a base. Here's a tip I did with two startups. For the first five deals, do them at cost. This is essentially buying the business. BUT, they need to know that you are severely discounting the price and in return you must get from them an agreement to be a reference for you (assuming, of course, that everything works out). In the beginning, breaking even is a good thing. And, doing that while building a cadre of reference accounts is even better. BobBH
-
What Wordpress Plugins is the best for creating a Multi-Level Affiliate Marketing program?
There is a lot of points in your question which unless someone has the exact same setup as you - I don't think you will get the answers you are looking for. I believe you should limit it by asking yourself: What is the ONE thing the MLM plugin I am looking for can do so that it achieves the maximum amount of result to my business by using it? IMHO - it would be the ability to set commissions for the products you sell and award commissions to those affiliates that actually earn you sales. All other features, while nice, are ancillary features that from the perspective of the affiliate - don't really need in order to be successful. In that regard - I would suggest https://affiliatewp.com/. When it comes to running affiliate programs on WP sites, it wins out as the best in my experience. Hope this helps! Glad to assist any further if you need help.TB
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.