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MenuHow can you train yourself to sell more effectively if you consider yourself an introverted person?
In this case: selling online as a trainer/teacher.
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This is just some personal advice, based on my own experience, from one introvert to another. Your question really caught my eye.
Years ago, I had started telemarketing sales for a coupon book. I really struggled being successful at it. A couple years later, I took a job an in-bound telemarketing job for student loan consolidation (before Direct Loans took over), and I was outrageously successful.
My key take aways from the experiences shaped my successeses for the restimate of my life. As introverts; we tend to be more sensitive to the body language and feelings of other people, have less confidence in our abilities and knowledge in a social setting, and must have a clear understanding and good reason for doing so, before acting. It wasn't until I was selling something, I knew would truly benefit the customer, that I became successful with what I was doing. The more I learned about my product and it's benefits, the more I sold. The underlying kicker is..... that I became PASSIONATE.
For us, passion is an absolute must for success in sales. Since you are selling your own knowledge, you are already well educated in your product. If you feel any of the setbacks above factor into what you feel is holding you back, then shape your approach to overcome it. Lack in total confidence? We tend to be more realistic and fact based than extroverts. No amount of self-reassurance can change that for us, so fill those gaps with more research and don't stop learning entirely, ever. Fill those gaps until you truly believe YOU are the best solution for a customer, and that in not choosing your service, they are at an unrealized disadvantage. Have a clear understanding (actually map out) the benefits of what you are teaching the customer and the advantages in choosing you (what can you bring to the table?).
That is where you will find your confidence, your success, and your passion.
As an extra take-away, I have found, that shaping your situation to reflect the best qualities and advantages of your self, leads to greater success in life, rather than seeking to change what you feel is a disadvantage. (Of course, bad habits and negative traits aside) It's like this... Someone that trains their lack of musical ability will never be as great as another who trains the musical ability they were born with. :)
Feel free to call me if you are interested in talking more about our type in business. I'll send you my VIP link for a free call. You will be my first on clarity!
Great question. Training your brain to act differently takes time and repetition. An excellent starting point that I'd recommend from personal experience is the book, "The Greatest Salesman in the World" (Amazon: >1000 reviews, 83% 5 stars).
It presents important learnings in a format that is specifically structured to help you change how you think / act, all in an extremely positive way, not in a "stereotypical salesman" way. Each chapter is somewhat short, but they're meant to be read over and over for several days before continuing to the next chapter. This helps you actually change your brain and behavior (again, all in a very positive way).
Btw, I'm a neuroscientist, so I know a thing or two about how the brain learns. Let me know if you'd like to do a call for more specific advice related to your particular goals.
all the best,
Lee
Introverts can be the best sales people...because selling is a process and as long as you follow the steps, you can sell. It is just learning the steps, creating your "pitch" and then, doing it over and over again. The "pitch" can be via social media so it can be done from the quiet of your home or office...
Leverage being an introvert instead of trying to convert into an extrovert. Differentiate yourself. Hearing is one of your greatest assets. Capture and understand your clients and customers needs and wants, listening them well. That is what you need to solve their problems and provide them with plans and solutions
Hiya, I love this question. Let's talk about it! So from my sales trainer eyes, it highlights a little story you've been telling yourself...a common tale..."I can't be a good salesperson because I'm introverted."
Well the great news is this: that's just a story.
You can change that story whenever you wish.
I, with my massive authority as a trainer, published author on the topic, and various other chest-beating thunderclaps, will now tell you that introverts make excellent salespeople because they LISTEN.
(Or, if you don't need to hear it from any authority position, you're free to simply tell the truth to yourself: that YOU CAN be a fantastic salesperson, ethical and effective, just as you are. You don't need to be anyone else.)
Sales is NOT about fast-talking, "baffle 'em with BS", bamboozling prospects by continuously bowling them over.
Sales is about matchmaking. And someone who isn't talking can be listening, and listening well. Listening for that match. Listening for the prospect who's sharing their pain.
If you'd like to discuss an honest, ethical, and effective way of selling that is likely a great fit for you compared to the pushy, aggressive, features & benefits-based, super extrovert style of old, let me know.
The fact is that most great salespeople are introverts. Introverts listen more than they talk. And, they internalize all incoming data before they speak.
Embrace your introversion and realize that you may be among the best!
As an introvert, I struggled early in my career because I was being coached by a bunch of super outgoing trainers. I tried my best to follow their scripts, body language, and tone of voice. I failed miserably. For me, the key was to be myself. I connect with people in a different way than extroverts. Marry your natural communication style with solid sales principles and you will become unstoppable! Read every sales book you can find. Practice with others. And make a tone of calls! You'll see improvements very quickly.
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I am going to begin my answer to this question not talking about writing emails at all, but rather getting at the true source of the problem. Then we'll talk text. The problem with "follow up" messages is they illuminate something is missing in your sales process. Most people fly by the seat of their pants on sales process anyway, believing that only big companies need one. But *everyone* in the field of selling needs a consistent sales process. "To manage we must measure" is a process improvement maxim...and if we aren't consistent in our behaviors, how can we measure? How do you know why you lose some orders and win others? Do you just assume it's your personality, or your price, or your brand? That would be crazy!--and what salespeople do every day. You have given us a single sentence to work with (industry, paths to market, what prospecting/qualifying method you're using now, and other facts would have been helpful). 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Leading to the plaintive, "Are we there yet?" email. No, we are not. We are nowhere near there yet. If in your qualifying conversation with the prospect you did not uncover the urgent reason they want to buy, do you think you are going to discover it in a "follow up" email? If you didn't find out how important (or not) moving ahead was to them in your live, interactive, back-and-forth dialogue...what makes you think you're going to get the answer in a dull, one-way, inert email? Doesn't that sound ridiculous? Having to "follow up" means you're chasing prospects. Stop doing that immediately, and work on qualifying more effectively. Is this prospect In or Out? A Fit with us or not? Do they have an urgent, important reason to work with us now, or not? Uncover this, and you won't have to "follow up". Most of the places selling falls down are where the salesperson and the prospect have left things in this state of "collective confusion". Each believes they understand what the other means and intends...but the truth is totally different. When a prospect says, "Leave it with me and I'll get back to you," at the end of your meeting, what does that tell you? Me, it tells me NOTHING! Except that I'm being "niced out" of the door. These are times to be a little assertive: "I appreciate that. How long do you think it'll take for you to have a look at it? When should we book a talk to discuss your decision or any questions you have?" Don't leave it to chance. In fact, your sales process ought to have you laying out this as part of the ground rules right up front: "Ms. Prospect, we'll meet for about 40 minutes, that's typically what these conversations are, and I'm sure you'll have some questions for me. I'll definitely have some questions for you, because I want to find out more about your operation and determine whether we're really a good fit for you. At the end of that time, we'll know whether we're a potential fit or not. 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I forgot to make sure of something at the6 end of that conversation, and I'm hoping you can help me out. Turns out you and I didn't figure out what our next step will be. Now you've had some time to go over what we talked about. At this point, there can only be three possible outcomes: 1. You've reviewed everything, and it's just not a fit for you at this time. 2. You have looked everything over, but have more questions that need answering before moving ahead. 3. You are delighted with the idea and want to move forward, and were just waiting for me to give you this quick reminder of the project. Let me make this super-easy. If the answer is the first possibility, will you reply to this email with the digit '1', and I'll know you're no longer interested? If you want to talk further, please reply with '2' and I'll call you about the further questions you have. If you are ready to go ahead now that I've brought this project back on your radar, please call me at ### so I can get things started ASAP...or reply with '3' to this email, and I'll know to call you so we can begin. Thanks again, YOUR NAME ** This message doesn't chase. It gets things back on track. If your prospect ignores it and you don't get an answer, you can safely assume it's '1' and stop trying to "follow up". In sales, "Yes" is good, "No" is good, but "I need to think it over"--making you have to "follow up"--is torture.JK
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