Direct selling either B2B or B2C has a very turbulent and volatile enironment for the forseeable future. If you manufacture your own product and can pass on cost increases then you are most likely ok, but your market will shrink as companies go out of business or as consumers are laid-off.

If you buy your product from a 3rd party the above complications rise exponentially.

If you provide a service, pricing and market shrinkage will be a problem.

In summary - unless you control your product, it's cost and your product is not price sensitive, you may want to proceed very carefully right now.