Social media is a powerful platform for direct selling companies to connect with a wider audience and promote their products. Here are some key strategies direct selling companies can leverage, according to a research report on the state of social media strategies in the direct selling industry (https://www.epixelmlmsoftware.com/blog/analyzing-direct-selling-brand-social-media-strategies).
1. Offers/coupons: Providing special offers, discounts, or coupons encourages customers to make purchases and helps in attracting new customers and retaining the existing ones. Take, for example, Mary Kay's promotion of its "eStart," discounted from $35 to $10. This makes it hard for customers to resist.
2. Influencer collaboration: Partnering with influencers or brand ambassadors who have a significant following on social media platforms can help brands increase their product visibility and credibility among their audience. For example, Coway collaborates with their global brand ambassadors “BTS" to endorse their products and solidify Coway's position as a trusted and desirable brand in the industry.
3. Sponsoring events: Sponsoring relevant events provides opportunities to showcase products to a targeted audience in an authoritative way and establish brand presence. Herbalife24's sponsorship of the IRONMAN 70.3 cycling event is one of the best examples. During the event, the brand set up hydration stations and offered their energy drink to participants to enhance their performance.
4. Limited edition products: Introducing limited edition or exclusive products creates a sense of urgency and exclusivity. This is one of the most effective product promotion strategies because it triggers the fear of missing out (FOMO) among customers and prompts them to make a purchase right away. For instance, in their social media feed, Melaleuca explains why their “Sweet cherry Vanilla Mountain Cabin Premium Coffee” is super important to try by tagging the limited time before the product disappears from the market.
5. Product giveaways: Hosting product giveaways through social media contests or promotions helps boost product reach and awareness, as well as engage with potential customers. Let’s take the example of Young Living’s product giveaway. This promotional strategy involves the brand proving an outline on how to enter the giveaway, duration, prize details, and rules and eligibility criteria. This enhances customer loyalty and contribute to potential sales growth.
Besides all these product promotion strategies, direct selling brands also offer a pre-order option for upcoming products allows customers to secure their purchase in advance. It also generates excitement and anticipation while nearing the product launch.
When it comes to promoting products on social media for direct selling companies, there are several effective strategies you can use. Here are a few:
1. Engage with your audience: Interact with your followers by responding to comments, messages, and mentions. Show genuine interest in their needs and provide helpful information about your products.
2. Create compelling content: Share high-quality photos, videos, and graphics that showcase your products in an appealing way. Use storytelling techniques to connect with your audience and highlight the benefits of your products.
3. Utilize influencer marketing: Collaborate with influencers or brand ambassadors who align with your target audience. They can help promote your products to their followers and provide authentic reviews and recommendations.
4. Run contests and giveaways: Encourage engagement and generate buzz by hosting contests or giveaways on social media. This can help increase brand awareness and attract new customers.
5. Leverage user-generated content: Encourage your customers to share their experiences with your products by reposting their content or featuring them on your social media platforms. This can build trust and credibility among your audience.
6. Use targeted advertising: Take advantage of social media advertising tools to reach a specific demographic or target audience. This can help increase visibility and drive traffic to your product pages.
7. Provide valuable information: Share educational and informative content related to your products or industry. This positions you as an expert and builds trust with your audience.
I started my career 12 years ago as an organic social media marketer. It was easier to generate sales then than it is now due to how social media platforms have artificially reduced reach and engagement in order to nudge you toward their paid ad platforms.
About halfway through my journey as a marketer I decided to try to stop against the tide and embrace it.
If you want to generate sales on social media, paid advertisement is the way to go. Look at it this way: as a business person you have two major resources 1) Time 2) Money. You can either utilize your time (and a bit of money) and engender quite a bit of risk (and potentially lose your most valuable resource -- time!)
OR you could utilize money and just a bit of time in order to start advertising and lower your overall risk.
I know which one I'd choose.
If you'd like to discuss advertising on social media a bit more, don't hesitate to reach out. This is my passion and I'd love to share what I've learned.
