I started my career 12 years ago as an organic social media marketer. It was easier to generate sales then than it is now due to how social media platforms have artificially reduced reach and engagement in order to nudge you toward their paid ad platforms.

About halfway through my journey as a marketer I decided to try to stop against the tide and embrace it.

If you want to generate sales on social media, paid advertisement is the way to go. Look at it this way: as a business person you have two major resources 1) Time 2) Money. You can either utilize your time (and a bit of money) and engender quite a bit of risk (and potentially lose your most valuable resource -- time!)

OR you could utilize money and just a bit of time in order to start advertising and lower your overall risk.

I know which one I'd choose.

If you'd like to discuss advertising on social media a bit more, don't hesitate to reach out. This is my passion and I'd love to share what I've learned.