Head of Social Marketing & Community at Diamond Candles - an Internet Retailer Hot 100 Brand. Develop community management, retention, social marketing strategy and customer product experience.
CPG Internet Retailer Hot 100 Brand page: 38,000+ followers on each platform.
Developing business page to 929K+ followers 85% organically without paid acquisition. Earned media via NBC's The TODAY Show fourth hour, The KANE Show, and Woman's World Magazine June 2013 issue. I've dipped into the secret sauce of developing loyal brand ambassadors.
Conflict management; sales inquiries; customer acquisition through excellence in support. Check out the community yourself; we have a raving cult-like following of loyal brand consumers.
What about those CRAZY posts on social media and in customer support emails that you have to deal with? There are ways to handle those tactfully, and know when to keep silent and tread lightly over certain issues.
Josh was personable, knowledgeable, and such a pleasure to speak with. He gave me plenty of tips which I plan to implement - proven tips that can be seen in the excellent job he did with Diamond Candles resulting in their strong social media presence.