London
$100.0/min
4.9
7
$1.67/min
I have over 15 years experience in PR and digital marketing working with some of the worlds largest and most recognised brands. In 2013 I setup PR, Social & Digital agency Alfred.
Communications
From launching Amazon’s corporate social media activity in the UK to helping the likes of Oatly, Nespresso and Mars develop communications programmes that drive results. At Alfred we have won numerous awards for our work, with a key focus on delivering against goals and objectives,
Expert areas include: Communications strategy and planning, messaging, crisis management, social media strategy, public relations, social media technology, and media buying/planning for social media (e.g. FacebookMeta, Twitter, YouTube, Google etc.)
Agency Leadership
Tapping into the things learnt from growing a business that started with zero funding, and fuelled solely by overconfidence, self belief and a PO number from our first client - I am offering practical consultancy to help others that at the early stage of growth, with the various practical things that add value to an agency business.
Examples include:
- Financial forecasting, management, setting operating KPIs and managing commercial performance (as often at the early stage we don’t have a FD, and knowing your numbers and what they mean as an MD or founder is imperative for success)
- Setting up tools to manage finance, new business pipelines (to give you insight and data into why you win or don't’) along with team and HR platforms that support culture and drive efficiencies
- Implementing timesheets to track utilisation and servicing to understand pressure points
- New business and business development strategies - from growing inbound leads, through to proactive prospecting
- Having difficult client conversations, when you need to push back, ask for more budget or address issues
- Leadership development and mindset
- Culture development to create a great place to work
- Participating in industry certifications such as PRCA CMS, and going through the B orp journey
- General troubleshooting from client issues, to business decisions
