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Clarity

Jonathan Bunce

Dublin

international go to market expert covering SaaS online tech B2B and consumer service proposition successes, notably active in HRTech, eLearning, VoIP and security experience. Trainer, advisor and mentor for prelaunch and remedial market and sales operations projects, with key emphasis on Customer centric planning. If you don't know your customer, how can you sell to them?

$1.67/min

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Marketing Customer Acquisition Sales Sales Management Marketing Strategy Customer Experience Sales Operations Sales Funnel Optimization Value Proposition Development Value Proposition

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Creating a Customer Led Go to Market Strategy

I firmly believe that, unless you understand your customer, you can't sell to them, and have used this philosophy to build a wide range of businesses in B2B, B2C and B2G markets, from HR tech and Home security through to advanced predictive systems and estate agency. No matter what business you are in you need to start by asking, who is my customer, what do they need to achieve, and how can I help them reach their goals. Unless you can create and communicate the vision of a better life for your customers, they will never see your true value.

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Member since March 2019