Creating a Customer Led Go to Market Strategy

Created 6 years ago in Sales & Marketing / Other

I firmly believe that, unless you understand your customer, you can't sell to them, and have used this philosophy to build a wide range of businesses in B2B, B2C and B2G markets, from HR tech and Home security through to advanced predictive systems and estate agency. No matter what business you are in you need to start by asking, who is my customer, what do they need to achieve, and how can I help them reach their goals. Unless you can create and communicate the vision of a better life for your customers, they will never see your true value.