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Clarity

jennifer rice

Santa Fe, NM and San Francisco, CA

25+ years experience building strategies that drive top- and bottom-line growth. Former B2B Sector Lead and CX Principal at Forrester, former strategy lead for innovation, brand and CX at Prophet. One of my roles at Forrester was to integrate all thought leadership across all analysts into a single, customer-centric model for digital/CX/data/tech/marketing, which forms the basis of my platform approach. Currently writing a book o the Platformed Enterprise, with relevance to start-ups (ie. avoid the problems that plague larger companies as you scale.) Read more here: https://www.linkedin.com/pulse/how-future-ready-organizations-drive-massively-efficient-rice/

$5.00/min

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How to Simplify Complexity and Accelerate Growth Through Platform Principles

Everyone is talking about platform-based business models (PBBMs) and marketplaces, but that's only half of the equation. High-growth companies leverage platform principles behind the scenes to remove friction and accelerate growth. This approach helps start-ups avoid the complexity that causes friction and inhibits success. Read my intro post here: https://www.linkedin.com/pulse/how-future-ready-organizations-drive-massively-efficient-rice/

Simplifying Complexity in B2B or B2B2C

Every highly successful business is laser-focused on a best-fit customer. But how do you pull that off in a B2B or B2B2C environment with multiple decision makers, influencers, channels, regions, etc? Enter the Persona Platform and Persona Archetypes that I've developed over the past 25 years. I can help you find the common denominator, streamline how you think about and prioritize your customers, and direct investments towards customer outcome-based value.

Brand/CX/Digital/Metrics Integration

There's one source of friction that plagues nearly every business (except for the best ones) and inhibits growth: that's silos. Startups can apply certain principles to lay the right strategic foundation to ensure you don't hit this roadblock. Brand, CX, digital should not be separate functions, have separate strategies or metrics; they should use modular platform principles to define what is the same at the highest level, and what variables need to be put in place for different segments, regions, products, etc. I have a proven methodology that I built and applied across sectors like energy, financial services and technology.

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Member since April 2019