Brand/CX/Digital/Metrics Integration

Created 6 years ago in Business / Getting Started

There's one source of friction that plagues nearly every business (except for the best ones) and inhibits growth: that's silos. Startups can apply certain principles to lay the right strategic foundation to ensure you don't hit this roadblock. Brand, CX, digital should not be separate functions, have separate strategies or metrics; they should use modular platform principles to define what is the same at the highest level, and what variables need to be put in place for different segments, regions, products, etc. I have a proven methodology that I built and applied across sectors like energy, financial services and technology.