25+ years experience building strategies that drive top- and bottom-line growth. Former B2B Sector Lead and CX Principal at Forrester, former strategy lead for innovation, brand and CX at Prophet. One of my roles at Forrester was to integrate all thought leadership across all analysts into a single, customer-centric model for digital/CX/data/tech/marketing, which forms the basis of my platform approach. Currently writing a book o the Platformed Enterprise, with relevance to start-ups (ie. avoid the problems that plague larger companies as you scale.) Read more here: https://www.linkedin.com/pulse/how-future-ready-organizations-drive-massively-efficient-rice/