$5/min

Simplifying Complexity in B2B or B2B2C

New Arrival
Created 6 years ago in Business / Getting Started

Every highly successful business is laser-focused on a best-fit customer. But how do you pull that off in a B2B or B2B2C environment with multiple decision makers, influencers, channels, regions, etc? Enter the Persona Platform and Persona Archetypes that I've developed over the past 25 years. I can help you find the common denominator, streamline how you think about and prioritize your customers, and direct investments towards customer outcome-based value.

Related Topics

Customer Acquisition
Customer Loyalty
Customer Experience
Business Strategy
Brand Strategy
B2B
B2B2C