Eric Edelstein is a Financial Analyst turned Serial Tech Entrepreneur & Angel Investor.
Eric co-founded global search marketing agency Click2Customers (& other companies in the holding group incuBeta) in 2003. His most recent position was as CEO of South African eCommerce marketplace DaddysDeals.co.za.
He is an early stage angel investor in the startup space, & his portfolio includes Yola.com, Springleap.com, Majestic, BrandsEye & Civic. Exits include Quirk & evly
Eric has had considerable experience building startup's. From brainstorming concepts, creating MVP's (minimum viable products), product design, raising funding, building out the teams, scaling the business, and subsequently finding the right partner for the exit.
Eric's passion is a growth marketer / hacker with an expertise in paid acquisition, SEO, Affiliate & Email Marketing. He is fanatical about conversion optimisation, split testing, & analytics / tracking.
He is a regular speaker, judge & mentor at events such as Founders Institute, SW7, Startup Weekend, & Lean Startup Machine & he MC'd the prestigious 2015 eCommerceAfrica conference.
Eric was included in Mail & Guardian's "Top 200 young people to have lunch with", and Old Mutual's "Top 36 South African young entrepreneurs".